Overview
A. Description of the Advisory Firm
Wing Financial Inc. (hereinafter “WFI”) is a corporation organized in the State of
Delaware. The firm was formed in November 2021, and the principal owners are John
Sharpe and Sean Wing.
B. Types of Advisory Services
Tech Enabled Financial Planning Platform Services
WFI provides tech enabled financial planning platform services through its mobile
application and website. The base subscription includes: 1) automated financial guidance
based on activated “life experiences”, 2) high-level guidance from a team of financial
planning specialists who provide guidance through an in-app Q&A tab, and 3) member’s
only content and education included within the application.
Automated Financial Guidance
Clients provide information about themselves, their investment goals, and their overall
life goals. WFI will formulate financial planning guidance based on this information. WFI
will consider the following aspects of a client’s situation: assets and liabilities, financial
goals, lifestyle preferences, applicable time horizons, income-based scenarios, investment
risk preferences, and personality traits. Proposed financial planning guides – which are
furnished by WFI’s proprietary algorithm – will provide personalized guidance that
adheres to a fiduciary standard, including guidance for savings, money management,
asset allocation, and funding. Each planning guide provided by WFI is based solely upon
information provided by the client. As a result, the planning guide relies on accuracy and
completeness of the information provided by the client.
Specialist Team
The Specialist Team is a team of at least three licensed financial planners who are
responsible for 1) answering general financial planning questions through the in-app
“Ask The Team” module, 2) constantly updating and refining data for the WFI Experience
Portfolio module, 3) creating occasional video or written content relevant to financial
guidance for the benefit of members, and 4) working with the Executive Team to develop
new experience topics that can be included within the WFI Experience Portfolio.
Member Content
In addition to tailored planning guides for each activated “experience”, members will
occasionally
receive Insights that are based on activated experiences. Insights are
delivered in the Home feed and within the Experience module. Additionally, subscribers
(clients) can receive creative content, such as video interviews or updates, within their in-
app Home feed.
Written Acknowledgement of Fiduciary Status
When we provide investment guidance to you regarding an activated Experience
within your Experience Portfolio, we are fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. The way we make money
may create some conflicts with your interests, so we operate under a special rule that
requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule’s provisions, we must:
• Meet a professional standard of care when making investment guidance (give
prudent advice);
• Never put our financial interests ahead of yours when making guidance or
recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in
your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
C. Client Tailored Services and Client Imposed Restrictions
WFI will provide an in-app planning guide for each individual client. A set minimum
amount of questions for each experience must be answered in order to generate a planning
guide. WFI may use model allocations together with a specific set of guidance for each
client based on their personal restrictions, needs, and targets. Clients may not impose
restrictions in guidance or types of guidance in accordance with their values or beliefs.
D. Wrap Fee Programs
A wrap fee program is an investment program where the client pays one stated fee that
includes management fees and transaction costs. WFI does not participate in wrap fee
programs.
E. Assets Under Management
WFI has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$0 $0 December 2022