A. Description of the Advisory Firm
Apollon Financial, LLC (“Apollon Financial” or the “Advisor”) is a limited liability company organized in
the State of Delaware. Apollon Financial is an investment advisor registered with the United States Securities
and Exchange Commission (“SEC”). Apollon Financial’s registration with the SEC became active on June 2,
2022. Apollon Wealth is wholly owned by Apollon Holdings, LLC.
Our firm offers services through our network of investment advisor representatives (“Advisor
Representatives” or “IARs”). IARs may have their own trade names and logos that are used for marketing
purposes and may appear on marketing materials or client statements. These are trade names that Apollon
Financial is Doing Business As (“DBA”), for purposes of providing its advisory services. The IARs using the
separate DBA’s are under the supervision of Apollon Financial, as are the advisory services offered by the
IAR. Foxen Financial is an example of a DBA used to conduct advisory services for Apollon Financial.
All statements in this brochure, including those made in the present tense, describe the prospective
business of Apollon Financial. If you have any questions regarding the contents of this Disclosure
Brochure, please do not hesitate to contact our Chief Compliance Officer, Michael Herman by telephone at
(843) 579-0018 or by email at
[email protected].
B. Types of Advisory Services
Apollon Financial offers investment advisory services to individuals, high net worth individuals, families,
family offices, trusts, estates, businesses, charitable organizations, retirement plans and pooled investment
vehicles (each a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a
fiduciary, the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to
mitigate potential conflicts of interest by putting the best interest of its Clients ahead of its own interest.
Apollon Financial’s fiduciary commitment is further described in the Advisor’s Code of Ethics. For more
information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in
Client Transactions and Personal Trading.
Financial Planning and Consulting Services
Apollon Financial provides a variety of comprehensive financial planning and consulting services to
Clients. Such engagements may be part of the investment advisory engagement or pursuant to a separate
engagement. Generally, such financial planning services will involve preparing a financial plan or
rendering a financial consultation based on the Client’s financial goals and objectives. This planning or
consulting may encompass one or more areas of need, including, but not limited to cash flow analysis,
investment planning, retirement planning, estate planning, personal savings, educational savings, and other
areas of a Client’s financial situation. For certain Clients, Apollon Financial offers specialized planning for
businesses of Clients that focuses on exit strategies and succession plans.
A financial plan developed for, or financial consultation rendered to the Client will typically include
general recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence, or
alter retirement savings, establish education savings and/or charitable giving programs. Apollon Financial
may recommend its own services and/or other professionals to implement its recommendations. Clients are
advised that a conflict of interest exists if Apollon Financial recommends its own services, as such a
recommendation may increase the advisory fees paid to Apollon Financial. The Client is under no
obligation to act upon any of the recommendations made by Apollon Financial or its IARs under a financial
planning or consulting engagement to engage the services of any such recommended professional,
including Apollon Financial itself. Apollon Financial will not provide investment advisory services,
including any ongoing investment recommendations for Client assets for which it does not receive
written authority from the Client for such advisory services.
For certain Clients, such as small businesses, Apollon Financial may provide specialized needs analyses,
planning, business valuation analysis, or business performance reviews or other services as may be required
by such Clients. Clients may hire Apollon Financial to provide financial guidance services on a one-time
basis or continually until canceled. Client deliverables, including written financial plans or recommendations
for implementation of financial guidance will be presented within six (6) months of the date of the Client’s
execution of an investment management agreement with Apollon Wealth.
Apollon Financial does not provide tax preparation and filing services. Clients are urged to consult with a tax
professional for any tax advice. Certain Apollon Wealth advisors may also provide tax related services to
Clients; however, these services are provided as an outside business activity that is not affiliated with or
conducted through Apollon Financial, and such services are not subject to the supervision or oversight of
Apollon Wealth or any of its affiliates.
General Description of Investment Management Services
Apollon Financial provides investment management services to its Clients using a variety of asset classes and
investment vehicles that typically include mutual funds, exchange traded funds (“ETFs”), equity securities,
fixed income securities, and other related securities. Client accounts are generally invested in strategies, with
similar accounts invested in the same securities. Accounts are also managed at a custom level, with security
selection varying from one Client to another. Apollon Financial IARs work with Clients to understand the
Client’s risk tolerance, investment objectives, investment attribute preferences, and to determine an appropriate
asset portfolio construction. Apollon Financial IARs determine an appropriate portfolio for each of their
clients. Depending on how the Client’s assets are allocated, they are managed in different ways.
One of the ways assets are managed is through centrally-managed strategies, with well-defined strategy
mandates, or in custom investment portfolios. Apollon Financial’s Investment Committee oversees these
strategies to ensure the assets are managed as expected and according to the strategy mandates defined by
Apollon Wealth, where applicable. The other way assets are managed is through local Apollon Financial
offices. For local office management, Apollon Wealth’s IAR’s retain primary portfolio management
decision-making responsibilities, with additional oversight by Apollon’s Local Office Due Diligence Sub-
Committee.
Members of the Investment Committee and IAR’s that retain portfolio management decision making
responsibilities are generally required to have both a high school and college education or equivalent
experience. In addition, all personnel who provide investment financial guidance are required to have
financial, analytical or portfolio management experience, or to have passed the Uniform Investment Adviser
Law Examination (Series 65 or Series 66), or other relevant qualifying examinations, or to have obtained a
professional designation such as Charted Financial Analyst or CERTIFIED FINANCIAL PLANNER™, or other
valid educational background or professional designations as permitted by regulations.
Generally, Client assets are managed in investment strategies in which multiple accounts are invested in the
same securities with the same allocation. Client assets may also be managed on a custom and/or non-
discretionary basis. All Clients have the ability to request reasonable restrictions on how their account is
allocated, but Apollon Financial may not be able to accommodate all restrictions based on specific mandates
of particular strategies. If Apollon Financial cannot accommodate a requested restriction, the Client will be
notified and given the option to withdraw their request, or the Client can work with their IAR to find an
investment solution that meets the Client’s expectations. If Apollon Financial is unable to accommodate a
Client’s requested restrictions, the Client will need to find another firm to help meet their financial objectives.
Unless the Client specifically directs otherwise in their written investment management agreement (the
“IMA”), the Client grants Apollon Financial authority to:
use its discretion in determining the types of securities bought and sold, along with the percent
allocation,
direct trades to the custodial agent,
reallocate the Client’s portfolio to keep it in line with the Client’s investment goals and risk
tolerances,
rebalance the Client’s account periodically to conform to the asset allocation expectations of the
individual account,
replace the custodial agent if deemed necessary, after obtaining the Client’s consent,
select the broker-dealer for execution of securities transactions,
hire and fire Sub-Managers,
act as the Client’s agent and attorney-in-fact to receive prospectuses, periodic reports, transaction
confirmations, proxy materials, any Sub-Manager Form ADV, Form ADV Part 2A, and other
communications from issuers of securities, as applicable, and
deduct investment management fees directly from the Client’s account.
The frequency and timing of transactions made in Client accounts may vary significantly, depending on the
investment options chosen. Certain investment strategies offered by Apollon Financial were created to limit
the amount of trading activity. Other strategies are tactical and adjust depending on micro and
macroeconomic indicators. For all models, the Apollon investment team will screen investments using both
qualitative and quantitative factors to determine the best fund(s) for each asset class. Qualitative factors
include, but are not limited to, the fund’s portfolio management team and any turnover, the stability and
financial condition of the firm, and its investment process. Quantitative factors include, but are not limited to,
the fund’s expense ratio, performance returns, tracking error versus its benchmark, fund AUM and average
trading volume, and other risk/return statistics. See important risk disclosures relating to the management of
assets, under Item 8, below.
There are several reasons that would cause one client to have a different performance outcome than another
client, where their assets are invested in a similar manner. Examples of situations where there would be a
difference include, but are not limited to:
Due to custodial restrictions, not all mutual fund share classes are available at each custodian. Therefore,
different share classes of the same mutual fund may be purchased for different clients. This creates a
conflict of interest, since some clients may pay higher mutual fund expenses than other clients, based on
where their accounts are held in custody. To mitigate this conflict, in no instance will Apollon have any
benefit based on the share class that is used and will attempt to find the lowest share class available.
Additionally, Client’s have the right to change the custodian for their account to access lower costs
investment options, where Apollon can reasonably associate with the custodian to provide advisory
services.
Custodians may have different mutual fund selling agreements, so certain funds may be available only at
certain custodians. If a fund is not available at a custodian, Apollon may select an alternate fund within
that custodian’s fund universe.
Certain Exchange Trades Funds (ETFs and ETNs) have no transaction fees at certain custodians. When
this is the case, Apollon may replace the model ETF for a similar ETF, in an attempt to reduce costs.
Client request to hold specific securities in their accounts will impact the holdings in the account that is
managed to the model.
The investment advisor overseeing the account may request changes to the model for certain Clients,
which will impact the performance of the account that is otherwise managed to the model.
The account is managed in a custom manner, different from other Client accounts, for reasons including
but not limited to the management of legacy investments, tax considerations, and Client requested
accommodations.
Apollon Financial also manages a set of Environmental, Social and Governance (ESG) risk-based models
across different client risk profiles. In addition to applying the same quantitative and qualitative factors to
screen investments, Apollon also considers the fund’s sustainability ratings from third-party research
providers as a key criteria to selecting underlying funds. While Apollon Financial leverages third-party
research, the Apollon investment team will also conduct its own independent review of individual funds it
considers for inclusion in the ESG models. Certain asset classes may not have a universe of funds that can
differentiate themselves with sustainability ratings, so the Apollon team will lean more towards its
quantitative and qualitative factors in those cases. For the ESG models, Apollon Financial will use both open
end mutuals funds and ETFs. Apollon Financial relies on ESG classification of holdings provided by the
mutual fund or ETF issuer and does not independently verify that underlying investments are categorized
appropriately.
As part of Apollon Financial’s management of Client assets, there is a potential that a wash sale might occur.
A wash sale negates the taxable advantage of realizing investment losses from the sale of securities. Other
strategies attempt to improve the taxable consequence of the assets invested, using tax loss harvesting and
other tax management strategies, including Direct Indexing. When deploying tax loss harvesting and other tax
management strategies, Apollon Financial does not guarantee the ability to reduce the taxable consequence
from managing assets. Further, attempts to reduce the taxable consequence of a portfolio may cause a
disparity in the performance of the managed account, because certain assets may not be sold, when they
might have been sold if taxes weren’t considered. Clients are urged to work with their IAR to help choose
the investment strategy that best meets their goals and objectives.
When deciding the appropriate method for executing transactions, Apollon Financial may choose to:
execute all Client transactions at the same time in a block transaction,
stage transactions, and/or
submit each Client’s transaction independently.
When trades are placed in a “block” all Client shares as part of that block are aggregated and provided an
average execution price. At times, because of the size of a transaction, Apollon Financial, at its discretion,
may choose to stage transactions. Staging transactions means that Apollon Wealth, or its trading agent, will
submit the transactions for execution at varying times and/or days. This is done to minimize the price
movement of the security attributable to the transaction.
Other than its authority to request the deduction and payment of agreed upon management fees from the
Client’s account, Apollon Wealth does not take or exercise custody of Client assets.
Discretionarily managed accounts typically hold a portion of the account in cash or cash like securities. The
cash is important for a number of reasons, including but not limited to providing a reasonable buffer to allow
for the rebalancing of accounts, to address cash flow needs of the Client, as a means to reduce risk exposure,
and to help settle expected purchases. Cash is typically held in the custodian cash sweep account. The interest
rate paid to Clients by the account custodian for assets held in sweep accounts may vary significantly from
custodian to custodian and can be significantly less than the rate of return available in non-sweep accounts.
Clients may request to have cash moved to a different account, with a higher yield, but reducing the cash
below a reasonable buffer can cause an account to have insufficient cash available to settle transactions. To
address this concern, Apollon Wealth typically has a target cash balance of approximately 1 to 5 percent of
the account value. As noted, the actual cash position may be significantly higher at times.
Apollon Financial may invest Client assets in Initial Public Offerings (IPOs). When an IPO is made available
to Apollon Financial, it is typically in a limited capacity. Typically, an indication of interest is required to be
submitted to the underwriter of the IPO. The investment will only be made available to a limited number of
Clients that have specifically expressed an interest in investing in IPOs, have had historical experience
investing in IPOs or whose IAR believes that the IPO meets the Clients investment objectives.
Non-Discretionary Account Management
Clients may hire Apollon Wealth to manage their assets in a non-discretionary capacity. Non-discretionary
management of assets fall into two categories, a Client’s expectation that transactions are pre-cleared by them
before executing changes to a portfolio and transactions that require a Client to sign third-party documents
prior to entering into a transaction, such as the purchase of alternative investments (i.e. a private placement or
limited partnership). When a Client requests that all transactions be pre-cleared, they do so through their
investment management agreement with Apollon Wealth.
Sub-Manager Limited Discretion, Provided to Apollon Financial
For certain strategies, on a limited discretionary basis, Apollon Financial outsources a portion of the
investment selection to independent professional asset managers, who are not affiliated with Apollon
Financial, who serve as sub-advisers (“Sub-Manager,” “External Manager,”
or “Sub-Advisor”).
A Sub-Manager’s responsibility varies and may include the authority to:
exercise discretion to determine the types of securities bought and sold, along with the percentage
allocation
apply their discretion on when to buy and sell
apply their discretion on the timing of transactions
select the broker-dealer for execution of securities transactions, if appropriate and
take other portfolio management actions that Apollon Wealth delegates or deems appropriate.
Apollon Financial has also hired third-party non-affiliated advisers, Sub-Managers, to provide research to
assist with the investment management of Client assets. These non-affiliated advisers do not have any
authority to exercise discretion over the management of Apollon Financial’s Client’s assets.
The Client may be required to enter into a separate agreement with the Sub-Manager[s], which will set forth
the terms and conditions of the Client’s engagement of the Sub-Manager. Clients grant Apollon discretionary
authority to select Sub-Managers. Apollon Financial also assists in establishing the Client’s investment
objectives for the assets managed by the Sub-Manager, monitors and reviews the account performance and
defines any restrictions on the account. The investment management fees charged by the designated Sub-
Manager[s], or research provider, together with the fees charged by the corresponding designated broker-
dealer/custodian of the Client’s assets, may be exclusive of, and in addition to, the annual advisory fee
charged by Apollon Financial.
When working with Sub-Managers, their activities are overseen by the Apollon Financial Investment
Committee.
As part of the discretionary investment management agreement the Client executes with Apollon Financial,
the Client appoints Apollon Financial as a limited power of attorney for the Client’s assets that are invested
through Sub-Managers. The limited power of attorney grants Apollon Financial the right to receive certain
documents from the Sub-Manager on the Client’s behalf, including but not limited to prospectuses,
shareholder reports, privacy notices, proxies and Part 2A of the Sub-Manager’s Form ADV, and other
documents. This limited power of attorney granted by the Client may be rescinded by the Client at any time
upon written notice to Apollon Financial.
Upon request, Apollon Financial will provide Clients with information about any Sub-Manager participating
with Apollon Wealth to provide Client services. This information may include content provided by a Sub-
Manager explaining its investment style, or an explanation from Apollon Financial describing the Sub-
Manager’s investment style. Additionally, Apollon Financial will provide Clients with a copy of the Sub-
Managers Form ADV Part 2 upon request.
In some instances, the Apollon Financial may utilize Affiliated registered investment advisers (“RIAs”) (as
noted in Item 10) models when a Client’s investment objectives are well suited. This practice presents a
conflict of interest as the Apollon Financial will benefit from compensation and revenue generated through
the RIA’s models. To mitigate this conflict of interest, the Apollon Financial will only utilize the models
when Apollon Financial’s believes they are an appropriate option to help meet the Client’s needs. Clients are
under no obligation to invest in these models. There is no assurance that other investment options will cost
less.
LPL Financial Program
Apollon Financial provides advisory services through certain programs sponsored by LPL Financial LLC
(LPL), a registered investment advisor and broker-dealer. Below is a brief description of each LPL
advisory program available to Apollon Financial. For more information regarding the LPL programs,
including more information on the advisory services and fees that apply, the types of investments available
in the programs and the potential conflicts of interest presented by the programs please see the program
account packet (which includes the account agreement and LPL Form ADV program brochure) and the
Form ADV, Part 2A of LPL or the applicable program.
Advisory Services
Manager Access Select Program
Manager Access Select offers clients the ability to participate in the Separately Managed Account
Platform (the “SMA Platform”) or the Model Portfolio Platform (the “MP Platform”). In the
SMA Platform, Apollon Financial will assist client in identifying a thirdparty portfolio manager
(SMA Portfolio Manager) from a list of SMA Portfolio Managers made available by LPL, and the
SMA Portfolio Manager manages client’s assets on a discretionary basis. Apollon Financial will
provide initial and ongoing assistance regarding the SMA Portfolio Manager selection process.
In the MP Platform, clients authorize LPL to direct the investment and reinvestment of the assets
in their accounts, in accordance with the selected model portfolio provided by LPL’s Research
Department or a third-party investment advisor.
A minimum account value of $50,000 is required for Manager Access Select, however, in certain
instances, the minimum account size may be lower or higher.
Optimum Market Portfolios Program (OMP)
OMP offers clients the ability to participate in a professionally managed asset allocation program
using Optimum Funds shares. Under OMP, client will authorize LPL on a discretionary basis to
purchase and sell Optimum Funds pursuant to investment objectives chosen by the client.
Apollon Financial will assist the client in determining the suitability of OMP for the client and
assist the client in setting an appropriate investment objective. Apollon Financial will have
discretion to select a mutual fund asset allocation portfolio designed by LPL consistent with the
client’s investment objective. LPL will have discretion to purchase and sell Optimum Funds
pursuant to the portfolio selected for the client. LPL will also have authority to rebalance the
account.
A minimum account value of $10,000 is required for OMP. In certain instances, LPL will permit
a lower minimum account size.
Personal Wealth Portfolios Program (PWP)
PWP offers clients an asset management account using asset allocation model portfolios designed
by LPL. Advisor will have discretion for selecting the asset allocation model portfolio based on
client’s investment objective. Advisor will also have discretion for selecting third party money
managers (PWP Advisors), mutual funds and ETFs within each asset class of the model portfolio.
LPL will act as the overlay portfolio manager on all PWP accounts and will be authorized to
purchase and sell on a discretionary basis mutual funds, ETFs and equity and fixed income
securities.
A minimum account value of $250,000 is required for PWP. In certain instances, LPL will permit
a lower minimum account size.
Model Wealth Portfolios Program (MWP)
MWP offers clients a professionally managed mutual fund asset allocation program. Apollon
Financial will obtain the necessary financial data from the client, assist the client in determining
the suitability of the MWP program and assist the client in setting an appropriate investment
objective. Apollon Financial will initiate the steps necessary to open an MWP account and have
discretion to select a model portfolio designed by LPL’s Research Department consistent with the
client’s stated investment objective. LPL’s Research Department, a third-party portfolio
strategist and/or Advisor, through its IAR, may act as a portfolio strategist responsible for
selecting the mutual funds or ETFs within a model portfolio and for making changes to the
mutual funds or ETFs selected.
The client will authorize LPL to act on a discretionary basis to purchase and sell mutual funds
and ETFs and to liquidate previously purchased securities. The client will also authorize LPL to
effect rebalancing for MWP accounts.
MWP requires a minimum asset value for a program account to be managed. The minimums vary
depending on the portfolio(s) selected and the account’s allocation amongst portfolios. The
lowest minimum for a portfolio is $25,000. In certain instances, a lower minimum for a portfolio
is permitted.
Small Market Solution (SMS) Program
Under SMS, LPL Research (a team of investment professionals within LPL) creates and
maintains a series of different investment menus (“Investment Menus”) consisting of a mix of
different asset classes and investment vehicles (“investment options”) for clients that sponsor and
maintain participant-directed defined contribution plans (“Plan Sponsors”). The Plan Sponsor is
responsible for selecting the Investment Menu that it believes is appropriate based on the
demographics and other characteristics of the Plan and its participants. LPL Research is
responsible for the selection and monitoring of the investment options made available through
Investment Menus. The investment options that are offered through SMS are limited to the
specific investments available through the record keeper that the Plan Sponsor selects. The Plan
Sponsor may only select an Investment Menu in its entirety and does not have the option to
remove or substitute an investment option.
In addition to the services described above, Plan Sponsor may also select from a number of
consulting services available under SMS that are provided by Apollon Financial. These
consulting services may include, but are not limited to: general education, and support regarding
the Plan and the investment options selected by Plan Sponsor; assistance regarding the selection
of, and ongoing relationship management for, record keepers and other third-party vendors; Plan
participant enrollment support; and participant-level education regarding investment in the Plan.
These consulting services do not include any individualized investment advice to the Plan
Sponsor or Plan participants with respect to Plan assets.
Guided Wealth Portfolios (GWP)
GWP offers clients the ability to participate in a centrally managed, algorithm-based investment
program, which is made available to users and clients through a web-based, interactive account
management portal (“Investor Portal”). Investment recommendations to buy and sell exchange-
traded funds and open-end mutual funds are generated through proprietary, automated, computer
algorithms (collectively, the “Algorithm”) of FutureAdvisor, Inc. (“FutureAdvisor”), based upon
model portfolios constructed by LPL and selected for the account as described below (such model
portfolio selected for the account, the “Model Portfolio”). Communications concerning GWP are
intended to occur primarily through electronic means (including but not limited to, through email
communications or through the Investor Portal), although Apollon Financial will be available to
discuss investment strategies, objectives or the account in general in person or via telephone. A
preview of the Program (the “Educational Tool”) is provided for a period of up to forty-five
(45) days to help users determine whether they would like to become advisory clients and receive
ongoing financial advice from LPL, FutureAdvisor and Apollon Financial by enrolling in the
advisory service (the “Managed Service”). The Educational Tool and Managed Service are
described in more in the GWP Program Brochure. Users of the Educational Tool are not
considered to be advisory clients of LPL, FutureAdvisor or Apollon Financial, do not enter into
an advisory agreement with LPL, FutureAdvisor or Apollon Financial, do not receive ongoing
investment advice or supervisions of their assets, and do not receive any trading services.
A minimum account value of $5,000 is required to enroll in the Managed Service.
SWM II Program
Although clients do not pay a transaction charge for transactions in an SWM II account, clients
should be aware that Apollon Financial pays LPL fees for those transactions. The fees paid by
Apollon Financial are a fixed percent of the Client’s assets invested in the SWM II account, which
is also called asset-based fees. Because Apollon Financial pays for the transactions in SWM II
accounts, Clients should understand that the cost to Advisor may be higher than investment
options where Apollon Financial does not pay these fees. As such, Apollon Financial has an
incentive to recommend investment options other than SWM II accounts, where it does not pay
these fees.
In many instances, LPL makes available mutual funds in a SWM II account that offer various
classes of shares, including shares designated as Class A Shares and shares designed for advisory
programs, which can be titled, for example, as “Class I,” “institutional,” “investor,” “retail,”
“service,” “administrative” or “platform” share classes (“Platform Shares”). The Platform Share
class offered for a particular mutual fund in SWM II may not be the least expensive share class
that the mutual fund makes available, and was selected by LPL in certain cases because the share
class pays LPL compensation for the administrative and recordkeeping services LPL provides to
the mutual fund. Client should understand that another financial services firm may offer the same
mutual fund at a lower overall cost to the investor than is available through SWM II. In other
instances, a mutual fund may offer only Class A Shares, but another similar mutual fund may be
available that offers Platform Shares. Class A Shares typically pay LPL a 12b-1 fee for providing
shareholder services, distribution, and marketing expenses (“brokerage- related services”) to the
mutual funds. Platform Shares generally are not subject to 12b-1 fees. As a result of the different
expenses of the mutual fund share classes, it is generally more expensive for a client to own Class
A Shares than Platform Shares. An investor in Platform Shares will pay lower fees over time, and
keep more of his or her investment returns than an investor who holds Class A Shares of the same
fund.
Apollon Financial does not get paid any mutual fund 12b-1 fees and is not incentivized to offer, or purchase,
a certain share class versus another. Apollon Financial pays asset-based fees to LPL based on the value of the
entire account, regardless of the securities held in the account and does not have a direct incentive to choose one
share class versus another. The asset-based fee is determined by LPL. When determining the asset-based fee,
LPL may consider what underlying assets are typically held in SWM II accounts, including which mutual fund
share classes. While LPL may use this as a factor, along with other considerations, there are no expectations or
obligations that Apollon Financial use one asset class versus another. It is solely LPL’s decision to determine the
underlying assets and the share class.
At no time will Apollon Financial accept or maintain custody of a Client’s funds or securities, except for
the limited authority as outlined in Item 15 – Custody. All Client assets will be managed within the
designated account[s] at the Custodian, pursuant to the terms of the advisory agreement. Please see Item 12
– Brokerage Practices.
Retirement Plan Advisory Services
Apollon Financial provides retirement plan advisory services on behalf of the retirement plans (each a
“Plan”) and the company (the “Plan Sponsor”). The Advisor’s retirement plan advisory services are
designed to assist the Plan Sponsor in meeting its fiduciary obligations to the Plan and its Plan
Participants. Each engagement is customized to the needs of the Plan and Plan Sponsor. Services can
include:
Vendor Analysis
Plan Participant Enrollment and Education Tracking
Investment Oversight Services (ERISA 3(21))
Discretionary Investment Management (ERISA 3(38))
Performance Reporting
Ongoing Investment Recommendation and Assistance
ERISA 404(c) Assistance
Benchmarking Services
These services are provided by Apollon Financial as a fiduciary under the Employee Retirement Income
Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section 408(b)(2), the Plan
Sponsor is provided with a written description of Apollon Financial’s fiduciary status, the specific services
to be rendered and all direct and indirect compensation the Advisor reasonably expects to receive under the
engagement.
For certain retirement plans that Apollon Financial provides plan advisory services, Apollon Financial also
acts as the discretionary manager for individual plan participants of the plan. When this is the case the plan
participant is response for paying Apollon Financial an advisory fee that is separate and distinct from the fee
paid to Apollon Wealth by the Plan Sponsor. This presents a conflict of interest, as Apollon Financial is paid
from the plan and from the participant. To address this conflict, the participant is under no obligation to hire
Apollon Financial to provide the additional services. To receive individualized investment management
services, the tplan participant is required to enter into a separate Investment Management Agreement with
Apollon Financial.
Client-Tailored Advisory Services
Client portfolios are managed based on individual Client’s financial situation and investment objectives.
Apollon Financial consults with Clients on an initial and ongoing basis to assess their specific risk
tolerances, time horizon, liquidity constraints and other related factors relevant to the management of their
portfolios. If Clients’ financial situations change, or if their investment objectives or risk tolerances change,
Clients are advised to promptly notify Apollon Financial of such changes. Clients may impose reasonable
restrictions on the management of their accounts if Apollon Financial determines, in its sole discretion, that
the conditions would not materially impact the performance of a management strategy or prove overly
burdensome for Apollon Financials management efforts.
Assets Under Management
As of December 31, 2023, Apollon Financial manages $482,318,690 in Client assets, on a discretionary
basis.