ADV Part 2A – Firm Brochure Page 5 DayMark Wealth Partners, LLC
charges a "Platform Fee," which is included as part of your annual investment management fee, as
described in Item 5 below. In addition, Dynasty's subsidiary, Dynasty Wealth Management, LLC
("DWM") is an SEC registered investment adviser, that provides access to a range of investment
services including separately managed accounts (“SMA”), mutual fund and ETF asset allocation
strategies, and unified managed accounts ("UMA") managed by external Third-Party Managers
(collectively, the "Investment Programs"). We may separately engage the services of Dynasty and/or
its subsidiaries to access the Investment Programs. Under the SMA and UMA programs, we will
maintain the ability to select the specific, underlying Third Party Managers that will, in turn, have
day-to-day discretionary trading authority over the requisite client assets.
DWM sponsors an investment management platform (the "Platform" or the "TAMP") that is available
to the advisers in the Dynasty Network, such as our firm. Through the Platform, DWM and Dynasty
collectively provide certain technology, administrative, operations and advisory support services
that allow us to manage our client portfolios and access Third-Party Managers that provide
discretionary services in the form of traditional managed accounts and investment models. We can
allocate all or a portion of Client assets among the different Third-Party Managers via the Platform.
We may also use the model management feature of the TAMP by creating our own asset allocation
model and underlying investments that comprise the model. Through the model management
feature, we may be able to outsource the implementation of trade orders and periodic rebalancing of
the model when needed.
We will maintain the direct contractual relationship with the Client and obtain, through such
agreements, the authority to engage independent third-party managers, DWM and/or Dynasty, as
applicable, for services rendered through the Platform in service to the Client. We may delegate
discretionary trading authority to DWM and/or independent Third-Party Managers to effect
investment and reinvestment of Client assets with the ability to buy, sell or otherwise effect
investment transactions and allocate client assets. If the Client participates in certain Investment
Programs, DWM or the designated manager, as applicable, is also authorized without prior
consultation with either us or the Client to buy, sell, trade, or allocate Client assets in accordance with
the Client’s designated portfolio and to deliver instructions to the designated broker-dealer and/or
custodian of the Client’s assets.
Financial Planning & Consulting:
Our firm provides a variety of standalone financial planning and consulting services to clients for the
management of financial resources based upon an analysis of current situation, goals, and objectives.
Financial planning services will typically involve preparing a financial plan or rendering a financial
consultation for clients based on the client’s financial goals and objectives. This planning or
consulting may encompass Investment Planning, Retirement Planning, Estate Planning, Charitable
Planning, Education Planning, Corporate and Personal Tax Planning, Cost Segregation Study,
Corporate Structure, Real Estate Analysis, Mortgage/Debt Analysis, Insurance Analysis, Lines of
Credit Evaluation, or Business and Personal Financial Planning.
Written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients.
Implementation of the recommendations will be at the discretion of the client. Our firm provides
clients with a summary of their financial situation, and observations for financial planning
engagements. Financial consultations are not typically accompanied by a written summary of
observations and recommendations, as the process is less formal than the planning service. Assuming
ADV Part 2A – Firm Brochure Page 6 DayMark Wealth Partners, LLC
that all the information and documents requested from the client are provided promptly, plans or
consultations are typically completed within 6 months of the client signing a contract with our firm.
Retirement Plan Consulting:
Our firm provides retirement plan consulting services to employer plan sponsors on an ongoing basis.
Generally, such consulting services consist of assisting employer plan sponsors in establishing,
monitoring and reviewing their company's participant-directed retirement plan. As the needs of the
plan sponsor dictate, areas of advising may include:
x Establishing an Investment Policy Statement – Our firm will assist in the development of a
statement that summarizes the investment goals and objectives along with the broad
strategies to be employed to meet the objectives.
x Investment Options – Our firm will work with the Plan Sponsor to evaluate existing
investment options and make recommendations for appropriate
changes.
x Asset Allocation and Portfolio Construction – Our firm will develop strategic asset allocation
models to aid Participants in developing strategies to meet their investment objectives, time
horizon, financial situation and tolerance for risk.
x Investment Monitoring – Our firm will monitor the performance of the investments and notify
the client in the event of over/underperformance and in times of market volatility.
x Participant Education – Our firm will provide opportunities to educate plan participants
about their retirement plan offerings, different investment options, and general guidance on
allocation strategies.
In providing services for retirement plan consulting, our firm does not provide any advisory services
with respect to the following types of assets: employer securities, real estate (excluding real estate
funds and publicly traded REITS), participant loans, non-publicly traded securities or assets, other
illiquid investments, or brokerage window programs (collectively, “Excluded Assets”). All retirement
plan consulting services shall be in compliance with the applicable state laws regulating retirement
consulting services. This applies to client accounts that are retirement or other employee benefit
plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974, as amended
(“ERISA”). If the client accounts are part of a Plan, and our firm accepts appointment to provide
services to such accounts, our firm acknowledges its fiduciary standard within the meaning of Section
3(21) or 3(38) of ERISA as designated by the Retirement Plan Consulting Agreement with respect to
the provision of services described therein.
Institutional Consulting Services:
Our firm also provides consulting services to Clients in various areas of need. Services are custom to
the scope of each engagement. For certain engagements, we will provide a formal report or deliverable.
Assets Held Away From Our Firm:
We may leverage an Order Management System through Pontera to implement investment selection
and rebalancing strategies on behalf of the client in held away accounts (i.e., accounts not directly
held with our recommended custodian). These are primarily 401(k) accounts, HSAs, 403(b), 529
education savings plans, 457 plans, profit sharing plans, and other assets not custodied with our
recommended custodian. We regularly review the available investment options in these accounts,
monitor them, and rebalance and implement our strategies in the same way we do other accounts,
ADV Part 2A – Firm Brochure Page 7 DayMark Wealth Partners, LLC
though using different tools as necessary. There may be a difference in the performance of our
strategies of an account using Pontera in comparison to accounts held at our recommended
custodian.
Fee based Insurance:
The Firm may use a third party company to handle insurance needs of the Client. This third party will
offer fee based insurance products for Clients and the Firm will charge an annual advisory fee on the
value of the insurance product. Generally, this third party will be the insurance agent of record on the
insurance product and our Firm will manage the insurance product as part of our wealth management
process.
Tailoring of Advisory Services
Our firm offers individualized investment advice to our Asset Management and Comprehensive
clients. General investment advice will be offered to our Financial Planning & Consulting, Retirement
Plan Consulting clients.
Our firm does not usually allow Asset Management or Comprehensive Portfolio Management clients
to impose restrictions on investing in certain securities or types of securities due to the level of
difficulty this would entail in managing their account. Exceptions will be made on a case-by-case basis.
Participation in Wrap Fee Programs
Our firm does not offer or sponsor a wrap fee program.
Regulatory Assets Under Management
As of December 31, 2023, our firm manages $2,503,776,924 dollars on a discretionary basis and 0
dollars on a non-discretionary basis.
Fees for Our Advisory Services
Asset Management:
The maximum annual fee charged for this service will not exceed 1.75%. Fees to be assessed will be
outlined in the advisory agreement to be signed by the Client. Our firm bills on cash unless otherwise
indicated in writing. Annualized fees are billed on a pro-rata basis quarterly in advance based on the
value of the account(s) on the last day of the previous quarter. Fees are negotiable and will be
deducted from client account(s). Adjustments will be made for deposits and withdrawals during the
quarter that are more than $50,000. In rare cases, our firm will agree to directly invoice.
As part of this process, Clients understand the following:
a) The client’s independent custodian sends statements at least quarterly showing the market
values for each security included in the Assets and all account disbursements, including the