Overview
A. Description of the Advisory Firm
Crawford Financial Planning & Consulting (hereinafter “CFP&C”) is a Sole Proprietorship
organized in the State of California. The firm became registered as an investment adviser
at state level in 1984 and transitioned to SEC level in 2022.
B. Types of Advisory Services
Portfolio Management Services
CFP&C offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. CFP&C creates an Investment
Policy Statement for each client, which outlines the client’s current situation (income, tax
levels, and risk tolerance levels). Portfolio management services include, but are not
limited to, the following:
• Investment strategy • Personal investment policy
• Asset allocation • Asset selection
• Risk tolerance • Regular portfolio monitoring
CFP&C evaluates the current investments of each client with respect to their risk tolerance
levels and time horizon. CFP&C will request discretionary authority from clients in order
to select securities and execute transactions without permission from the client prior to
each transaction. Risk tolerance levels are documented in the Investment Policy
Statement, which is given to each client.
CFP&C seeks to provide that investment decisions are made in accordance with the
fiduciary duties owed to its accounts and without consideration of CFP&C’s economic,
investment or other financial interests. To meet its fiduciary obligations, CFP&C attempts
to avoid, among other things, investment or trading practices that systematically
advantage or disadvantage certain client portfolios, and accordingly, CFP&C’s policy is
to seek fair and equitable allocation of investment opportunities/transactions among its
clients to avoid favoring one client over another over time. It is CFP&C’s policy to allocate
investment opportunities and transactions it identifies as being appropriate and prudent
among its clients on a fair and equitable basis over time.
Financial Planning
Financial plans and financial planning may include, but are not limited to: investment
planning; life insurance; tax concerns; retirement planning; college planning; and
debt/credit planning.
Services Limited to Specific Types of Investments
CFP&C generally limits its investment advice to mutual funds, fixed income
securities,
equities and ETFs, although CFP&C primarily recommends ETFs. CFP&C may use other
securities as well to help diversify a portfolio when applicable.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. The way we make money
creates some conflicts with your interests, so we operate under a special rule that
requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations
(give prudent advice);
• Never put our financial interests ahead of yours when making recommendations
(give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in
your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
C. Client Tailored Services and Client Imposed Restrictions
CFP&C offers the same suite of services to all of its clients. However, specific client
investment strategies and their implementation are dependent upon the client Investment
Policy Statement which outlines each client’s current situation (income, tax levels, and risk
tolerance levels). Clients may impose restrictions in investing in certain securities or types
of securities in accordance with their values or beliefs. However, if the restrictions prevent
CFP&C from properly servicing the client account, or if the restrictions would require
CFP&C to deviate from its standard suite of services, CFP&C reserves the right to end the
relationship.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that
includes management fees and transaction costs. CFP&C does not participate in wrap fee
programs.
E. Assets Under Management
CFP&C has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$ 132,262,821.00 $ 0.00 December 2023