Page 4
A. Ownership/Advisory History
Innovis Asset Management LLC (the "Company," "we" and/or the "firm") is a Delaware limited
liability company founded in 2022 with its principal place of business in Illinois. The Company
became registered as an investment adviser in 2022. Chad Whiteley is the owner of the
Company.
B. Advisory Services Offered
The following paragraphs describe the services offered by the Company. Please refer to the
following paragraphs for more detail about the specific service, and how we tailor our services
to your individual needs. As used in this Brochure, the words "our" and "us" also refer to the
Company. The words "you," "your" or "client" refer to our clients and prospective clients. Other
terms may be defined later in this Brochure as well.
Investment Advisory Services
The Company offers continuous and ongoing investment advice and portfolio management
services. Our advice and services are tailored to meet our client's individual needs, life
circumstances and investment goals. We have discussions with the client at least annually to
understand client goals, income, return objectives, risk tolerance, time horizons and liquidity
needs. We use the information we gather to create an Investment Policy Statement (IPS) which
guides an individualized investment portfolio for the client and customized asset allocation
across the Company’s active strategies.
Account management and supervision is guided by the client's IPS, investment portfolio, and
market conditions. We manage clients' investment accounts on a discretionary basis. Once we
construct an investment portfolio for a client, we will monitor the portfolio's performance on an
ongoing and continuous basis, unless otherwise agreed, and will adjust and reallocate as
necessary due to changes in market conditions and the client's circumstances as communicated
to us. For our discretionary asset management services, the Company will receive a limited
power of attorney to effect securities transactions on behalf of a client. Pursuant to an
agreement with a client, we may agree to limitations on our discretionary authority. Such
limitations would not, however, be typical.
We explore different types of investment options and strategies in the design of a client's
customized investment portfolio. Our investment recommendations are not limited by any
specific product or service offered by a broker-dealer or custodian. These recommendations will
generally include, but not necessarily be limited to, security types from the following list:
▪ Mutual fund shares
▪ Exchange traded fund shares
▪ Public securities
▪ Separately managed accounts
Page 5
▪ Money market funds and other cash instruments
▪ Debt securities
Each type of security has its own unique set of risks associated with it, and it would not be
possible to list here all the specific risks of every type of investment. Even within the same type
of investment, risks can vary widely. However, in very general terms, the higher the anticipated
return of an investment, the higher the risk of loss associated with it. Because some types of
investments involve certain additional degrees of risk, they
will only be recommended and
implemented when consistent with the client's investment portfolio. Although we may discuss
private equity securities with a client and review private placement memorandums at the client's
request, we will not make specific recommendations as to whether a client should buy, sell or
hold private equity securities.
Clients have the right to provide the firm with any reasonable investment restrictions that should
be imposed on the management of their portfolio (must be in writing and sent to the firm), and
should promptly notify the firm in writing of any changes in such restrictions or in the client's
personal financial circumstances, investment objectives, goals and tolerance for risk. The
Company will remind clients of their obligation to inform the firm of any such changes or any
restrictions that should be imposed on the management of the client’s account. The Company
will also contact clients at least annually to determine whether there have been any changes in a
client's personal financial circumstances, investment objectives and tolerance for risk.
Third-Party Money Managers
As part of our investment advisory services, we may recommend a third-party money manager
to manage a portion of the client's investment portfolio. Factors we take into consideration
when making our recommendation include, but are not limited to, the money manager's
performance, investment strategies, methods or analysis, advisory fees and other fees, assets
under management, and the client's financial objectives and risk tolerance. We would generally
retain authority to hire/fire the third-party money manager, and we regularly monitor the
performance of the money manager to ensure its management and investment style remain
aligned with the client's objectives and risk tolerance. The Company continuously manages any
third-party money manager relationship and continuously monitors the client's account(s) for
performance metrics and adherence to the client's IPS. Each third-party money manager
maintains a separate disclosure document that will be provided directly to the client from the
third-party money manager. The client should carefully review the third-party money manager's
disclosure document for information regarding fees, risks and investment strategies, and
conflicts of interest. The third-party money manager will charge fees to the client, which fees will
be in addition to the fees charged by the Company.
C. Client-Tailored Services and Client-Imposed Restrictions
Each client’s account will be managed on the basis of the client’s financial situation and
investment objectives and in accordance with any reasonable restrictions imposed by the client
on the management of the account—for example, restricting the type or amount of security to
be purchased in the portfolio.
Page 6
D. Wrap Fee Programs
The Company does not participate in wrap fee programs, where brokerage commissions and
transaction costs are included in the asset-based fee charged to the client.
E. Client Assets Under Management
As of December 31, 2023, the Company managed $1.8 million of discretionary assets.
Item 5: Fees and Compensation