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Adviser Profile

As of Date 04/29/2024
Adviser Type - Large advisory firm
Number of Employees 51 -15.00%
of those in investment advisory functions 21 -8.70%
Registration SEC, Approved, 01/24/2022
Other registrations (3)
Former registrations

GREYCROFT LP

AUM* 4,557,553,975 -20.75%
of that, discretionary 4,548,049,939 -20.91%
Private Fund GAV* 4,509,657,148 -20.67%
Avg Account Size 189,898,082 -20.75%
SMA’s No
Private Funds 20
Contact Info 212 xxxxxxx
Websites

Client Types

- Pooled investment vehicles

Advisory Activities

- Portfolio management for pooled investment vehicles

Compensation Arrangments

- A percentage of assets under your management
- Performance-based fees

Recent News

Reported AUM

Discretionary
Non-discretionary
6B 5B 4B 3B 2B 2B 822M
2021 2022 2023

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypePrivate Equity Fund Count1 GAV$40,073,323
Fund TypeVenture Capital Fund Count19 GAV$4,469,583,825

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Brochure Summary

Overview

A. Description of the Advisory Firm Greycroft is a Delaware limited partnership founded in 2006 by Alan Patricof, Dana Settle, and Ian Sigalow. Dana Settle and Ian Sigalow are the principal owners of the Firm. Greycroft is a full lifecycle venture capital firm that partners with entrepreneurs to build category- defining companies. Greycroft operates strategy-specific and stage-specific funds to enable the Firm to provide capital for entrepreneurs at various stages of their journey. We have found that our full life cycle approach is a compelling value proposition for entrepreneurs and can help us win competitive investments against stage-specific venture firms. As a full- lifecycle investor, our investment professionals also have a broader purview of the market, including knowledge of the competitive landscape and exit opportunities. We believe this helps with underwriting across all stages of investment. B. Types of Advisory Services Greycroft, together with its affiliated general partners, primarily provides discretionary investment advisory services to closed-end pooled investment vehicles, co-investment vehicles, and special purpose vehicles (each, a “Fund” and, collectively, the “Funds”) that are exempt from registration under the Investment Company Act of 1940, as amended (the “InvestmentCompanyAct”), and whose securities are not registered under the Securities Act of 1933, as amended (the “Securities Act”). Our Funds invest primarily in private companies from pre-seed to growth equity rounds. Greycroft’s advisory services consist of investigating, identifying, and evaluating investment opportunities, structuring, negotiating, and making investments on behalf of the Funds, managing and monitoring the performance of such investments, and disposing of such investments. Co-investment vehicles and special purpose vehicles are typically formed to invest only in the securities relating to the particular transaction or strategy for which the vehicle was created. On a more limited basis, Greycroft has entered into sub-advisory agreements to provide non-discretionary advisory services to certain funds managed by third-party investment advisers. Such funds are generally formed for the investment vehicle to invest solely in the securities relating to the particular transaction for which the vehicle was created. The Firm’s clients consist of the Funds and the sub-advised funds (each a “Client” and together “Clients”). Discretionary investment advice is
provided directly to the Funds, subject to the discretion and control of the applicable Fund’s general partner (a “General Partner”), and not individually to the investors in a Fund. Greycroft’s advisory services to the Funds are tailored to the Funds in accordance with the investment objectives, strategy, and restrictions as set forth in each Fund’s offering memorandum (if available), limited partnership agreement or limited liability company agreement (or other operating agreement, as applicable), side letters or other agreements, and subscription documents (collectively, the “Governing Documents”). Services are provided to each Fund in accordance with a management agreement between Greycroft, the applicable General Partner, and the Fund. The Funds invest primarily in early-stage and growth-stage venture capital investments across three strategies: Software, Sustainability, and Consumer Products. In addition to these strategies, Greycroft has also formed, and may continue to form in the future: (1) funds to invest in follow-on opportunities in portfolio companies of a specific strategy; (2) funds with certain investors that co-invest with the Funds on specific sectors, industries, or strategies in which such investors could provide strategic value; and (3) co-investment vehicles to make investments in specific target companies. Greycroft will employ investment strategies and methods of analysis pursuant to such Funds’ Governing Documents. While Greycroft’s investments are predominately in privately held companies, certain Funds will, from time to time, make investments in public companies. Non-discretionary sub- advisory services are provided to certain funds managed by third-party investment advisers pursuant to a sub-advisory agreement. C. Client Tailored Services and Client Imposed Restrictions Discretionary advisory services are tailored to achieve each Fund’s investment objectives. The Firm has authority to select where and how much to invest without consultation with the applicable Fund’s investors, subject to any limitations set forth in the Governing Documents. Non-discretionary sub-advisory services are provided to certain funds managed by third- party investment advisers pursuant to a sub-advisory agreement. D. Wrap Fee Programs The Firm does not participate in wrap fee programs. E. Amounts Under Management As of December 31, 2023, the Firm has approximately $4.6 billion of assets under management on a discretionary basis and non-discretionary basis.