A. Firm Information
Cora Capital Advisors LLC (“CCA” or the “Advisor”) is a registered investment advisor with the U.S. Securities and
Exchange Commission (“SEC”). The Advisor is organized as a Limited Liability Company (“LLC”) under the laws of
the State of New Jersey and founded in October 2014. CCA is owned by Cora Capital Group LLC. CCA is operated
by Salvatore J. Cocivera (President and Chief Compliance Officer). This Disclosure Brochure provides information
regarding the qualifications, business practices, and the advisory services provided by CCA.
B. Advisory Services Offered
CCA offers investment advisory services to individuals, high net worth individuals, trusts, estates, and businesses
(each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary, the
Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential conflicts
of interest. CCA's fiduciary commitment is further described in the Advisor’s Code of Ethics. For more information
regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading.
Wealth Management Services
CCA provides customized wealth management services for its Clients. This is achieved through continuous personal
Client contact and interaction while providing a broad range of comprehensive financial planning in connection with
discretionary investment management of Client portfolios. These services are described below.
Investment Management Services
CCA provides discretionary investment management services. CCA works closely with each Client to identify their
investment goals, objectives, risk tolerance, and financial situation to create a portfolio strategy. CCA will then create
an investment portfolio primarily consisting of low-cost, diversified mutual funds and/or exchange-traded funds
(“ETFs”), individual stocks, bonds, securities traded over-the-counter and independent managers to achieve the
Client’s investment goals. Additionally, The Advisor may retain a Client’s legacy investments based on portfolio fit
and/or tax considerations.
CCA’s investment strategies are primarily long-term focused, but the Advisor may buy, sell or re-allocate positions
that have been held for less than one year to meet the objectives of the Client or due to market conditions. CCA will
construct, implement, and monitor the strategies to ensure it meets the goals, objectives, and risk tolerance agreed
to by the Client. Each Client will have the opportunity to place reasonable restrictions on the types of investments to
be held in their respective portfolio, subject to acceptance by the Advisor.
CCA evaluates and selects investments for inclusion in Client portfolios only after applying its internal due diligence
process. CCA may recommend, on occasion, redistributing investment allocations to diversify the portfolio. CCA may
recommend specific positions to increase sector or asset class weightings. The Advisor may recommend employing
cash positions as a possible hedge against market movement. CCA may recommend selling positions for reasons
that include, but are not limited to, harvesting capital gains or losses, business or sector risk exposure to a specific
security or class of securities, overvaluation or overweighting of the position[s] in the portfolio, change in risk tolerance
of the Client, generating cash to meet Client needs, or any risk deemed unacceptable for the Client’s risk tolerance.
Under certain circumstances, CCA may accept or maintain custody of Client’s funds or securities. Please see Item
15 – Custody for more information.
Financial Planning Services
CCA typically provides financial planning services as part of its overall wealth management services. CCA may also
provide financial planning services on a standalone basis pursuant to a written financial planning agreement. Services
are offered in several areas of a Client’s financial situation, depending on their goals and objectives. Generally, such
financial planning services involve preparing a formal financial plan or rendering a specific financial consultation
based on the Client’s financial goals and objectives. This planning or consulting may encompass one or more areas
of need, including but not limited to, investment planning, retirement planning, personal savings, education savings,
insurance needs, tax planning and other areas of a Client’s financial situation.
A financial plan developed for, or financial consultation rendered to the Client will usually include
general
recommendations for a course of activity or specific actions to be taken by the Client. For example, recommendations
may be made that the Client start or revise their investment programs, commence or alter retirement savings,
establish education savings and/or charitable giving programs.
CCA may also refer Clients to an accountant, attorney or other specialists, as appropriate for their unique situation.
For financial planning engagements, the Advisor will provide a written summary of the Client’s financial situation,
observations, and recommendations. For consulting or ad-hoc engagements, the Advisor may not provide a written
summary. For standalone financial planning services, the plans or consultations are typically completed within six (6)
months of contract date, assuming all information and documents requested are provided promptly.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor for
investment management services or to increase the level of investment assets with the Advisor, as it would increase
the amount of advisory fees paid to the Advisor. Clients are not obligated to implement any recommendations made
by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to act on any of the
recommendations made by the Advisor, the Client is under no obligation to implement the transaction through the
Advisor.
Use of Independent Managers
CCA may recommend that Clients utilize one or more unaffiliated investment managers or investment platforms
(collectively “Independent Managers”) for all or a portion of a Client’s investment portfolio, based on the Client’s needs
and objectives. The Advisor will perform initial and ongoing oversight and due diligence over each Independent
Manager to ensure the strategy remains aligned with Clients investment objectives and overall best interests. The
Advisor will also assist the Client in the development of the initial policy recommendations and managing the ongoing
Client relationship. The Client will be provided with the Independent Manager’s Form ADV Part 2A – Disclosure
Brochure (or a brochure that makes the appropriate disclosures).
Retirement Plan Advisory Services
CCA provides 3(21) retirement plan advisory services on behalf of the retirement plans (each a “Plan”) and the
company (the “Plan Sponsor”). The Advisor’s retirement plan advisory services are designed to assist the Plan
Sponsor in meeting its fiduciary obligations to the Plan and its Plan Participants. Each engagement is customized
to the needs of the Plan and Plan Sponsor. Services generally include:
• Plan Participant Enrollment and Education Tracking
• Investment Policy Statement (“IPS”) Design and Monitoring
• Performance Reporting
• Ongoing Investment Recommendation and Assistance
These services are provided by CCA serving in the capacity as a fiduciary under the Employee Retirement Income
Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section 408(b)(2), the Plan Sponsor is
provided with a written description of CCA’s fiduciary status, the specific services to be rendered and all direct and
indirect compensation the Advisor reasonably expects under the engagement.
C. Client Account Management
Prior to engaging CCA to provide investment advisory services, each Client is required to enter into one or more
agreements with the Advisor that define the terms, conditions, authority and responsibilities of the Advisor and the
Client. These services may include:
• Establishing an Investment Strategy – CCA, in connection with the Client, will develop a strategy that seeks
to achieve the Client’s investment goals and objectives.
• Portfolio Construction – CCA will develop a portfolio for the Client that is intended to meet the stated goals
and objectives of the Client.
• Investment Management and Supervision – CCA will provide investment management and ongoing oversight
of the Client’s investment portfolio.
D. Wrap Fee Programs
CCA does not manage or place Client assets into a wrap fee program. Investment management services are provided
directly by CCA.
E. Assets Under Management
As of December 31, 2023 CCA manages $512,961,585 in Client assets, $463,811,092 of which are managed on a
discretionary basis and $49,150,493 on a non-discretionary basis. Clients may request more current information at
any time by contacting the Advisor.