HighPoint Planning Partners, LLC was founded in 2012. In 2014 the Firm changed its name to HighPoint Advisor Group, LLC
(“HPAG", “Firm” or the “Advisor”), and in 2016 the Firm was purchased by Craig Ibrahim, Partner, and Martin Campbell,
Partner. HPAG is owned by HPPW Holdings, LLC, which is wholly owned by HPPW, LLC. The Advisor is operated by Craig
Ibrahim and Martin Campbell.
HighPoint Advisor Group also does business as HighPoint Planning Partners, LLC. Many of HPAG’s Investment Advisor
Representatives (“IARs”) operate under separate business names.
HPAG provides investment advisory services to individuals, pension and profit-sharing plans, trusts, estates, charitable
organizations, and corporations or other business entities. Services include asset management, financial planning, and
consulting.
Fiduciary Statement
HPAG and our employees are fiduciaries who must act in the best interests of our clients. The Firm will act with competence,
dignity, integrity, and in an ethical manner when dealing with clients. HPAG will use reasonable care and exercise
independent professional judgement when conducting investment analysis, making investment recommendations, trading,
promoting our services, and engaging in other professional activities.
As a fiduciary, HPAG has the obligation to deal fairly with our clients. The Firm has the following responsibilities when
working with a client:
To render impartial advice;
To make appropriate recommendations based on the client’s needs, financial circumstances, and investment
objectives;
To exercise a high degree of care and diligence to ensure that information is presented in an accurate manner and
is not misleading;
To have reasonable basis, information, and understanding of the facts to provide appropriate recommendations
and representations;
To disclose any material conflict of interest in writing; and
To treat clients fairly and equitably.
Client Assets
As of December 31, 2023, HPAG manages approximately $3,001,000,000 in assets under management, all managed on a
discretionary basis.
Asset Management Services
HPAG provides continuous investment advice and asset management services based on the individual needs of the clients.
Through personal discussions in which goals and objectives based on a client’s particular circumstances are established,
HPAG develops a client’s personal investment policy and creates and manages a portfolio based on that policy. HPAG will
ensure that each client’s investments are suitable for that client and consistent with their investment needs, goals,
objectives, and risk tolerance. Account supervision is guided by the stated objectives of the client (i.e., capital preservation,
income with moderate growth, growth and income, growth, and aggressive growth). HPAG strives to tailor its advisory
services to the individual needs of clients.
Clients can place reasonable restrictions on the types of investments which are made on the client’s behalf. Clients will
retain individual ownership of all securities.
HPAG will allocate its client’s investment management assets, on a discretionary basis, among mutual funds, exchange
traded funds, individual debt and equity securities, real estate investment trusts (“REITs”), and other investments in
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accordance with the investment objectives of the client. Some of these investments have limited or no liquidity for a period
of time. Some also have additional minimum net worth and/or net income requirements for investments.
HPAG’s clients are advised to promptly notify HPAG if there are ever any changes in their financial situation or investment
objectives or if they wish to impose any reasonable restrictions upon HPAG’s management services.
Financial Planning and Consulting
HPAG offers financial planning services, either as a part of its wealth management services or pursuant to a separate
agreement. Financial planning services may include a review of all aspects of a client’s current financial situation, including
the following components: cash management, risk management, insurance, education funding, goal setting, retirement
planning, estate and charitable gift planning, and capital needs planning. When HPAG is engaged to address only certain
components, the client’s overall financial and investment issues will not be taken into consideration.
HPAG meets with the client to review risk tolerance, financial goals and objectives, and time horizons. Additional meetings
may include a review of additional financial information, such as sources of income, assets, insurance, liabilities, wills, trusts,
business agreements, tax returns, investments, and personal and family obligations.
When the IAR is engaged to provide a written financial plan, the financial plan will include both long and short-term
considerations, depending on the client’s financial situation. Upon completion, a plan is presented to the client, including
recommendations compatible with the client’s stated goals and objectives. An implementation schedule is reviewed with
the client to determine what steps will be pursued and with whom the steps may be accomplished. The client is under no
obligation to utilize additional services of HPAG and its representatives and is under no obligation to implement the advice
or plan. Clients can choose all, none, or certain specific components of advice and recommendations and can implement
the recommendations through the service providers of their choice.
Advisory Services to Retirement Plans and Plan Participants
HPAG offers various levels of advisory and consulting services to employee benefit plans and to the participants of such
plans (“Participants”). The services are designed to assist plan sponsors (“Plan Sponsors”) in meeting their management
and fiduciary obligations to Participants. HPAG will provide services to Plan Sponsors and their Participants as described
below. Plan Sponsors must make the ultimate decision to retain HPAG for pension consulting and other advisory services
including, but not limited to, services at the participant level. The Plan Sponsor is free to seek independent advice about
the appropriateness of any recommended services for the plan.
For employee benefit plans, HPAG may discuss the following areas with clients: overview, investor circumstances, tax policy,
reviews, diversification and investment constraints, selection/retention criteria for investments, investment monitoring and
control procedures, and duties and responsibilities.
Services include: Management of vendor relationships; Request for Proposals (RFPs); Assistance on Plan Design Strategies;
Fiduciary Consulting and Oversight; Investment Management; and Participant Education and Communication Services.
Advisory services provided to retirement plans may be solely provided by IARs or in combination with third parties.
Sponsor and Manager of Wrap Program
HPAG is the sponsor and manager of a wrap fee program, the HPAG Wrap Program (“Program”). The Program operates
under LPL’s Strategic Wealth Management platform (“SWM II”). In the event the client participates in the Program, HPAG
shall provide its investment management services and arrange for brokerage transactions under a single annual advisory
fee for both advisory services and execution of transactions. Clients in the Program do not pay brokerage commissions,
markups, or transaction charges for execution of transactions in addition to the advisory fee. The advisory fee is negotiable
between the client and HPAG and is set out in the advisory agreement. The advisory fee is a percentage based on the value
of all assets in the account, including cash holdings. The advisory fee will vary among investment advisor representatives
(IAR) in the Firm, as each IAR has their own fee schedule for similar services. The advisory fee is paid to HPAG and is shared
between HPAG and its IARs.
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Clients should be aware that if a Client elects to participate in the Program based on a recommendation from HPAG, HPAG
receives compensation as a result. This compensation includes the advisory fee and other compensation, such as bonuses,
awards, or other things of value offered by LPL to HPAG or its associated persons. The amount of this compensation may
be more or less than what HPAG would receive if the client participated in other LPL programs, programs of other
investment advisors, or paid separately for investment advice, brokerage, and other client services. Therefore, HPAG has a
financial incentive to recommend a Program account over other programs and services.
The investment products available to be purchased in the Program can be purchased by clients outside of a Program
account, through broker-dealers or other investment firms not affiliated with HPAG.
A complete description of the Program’s terms and conditions (including fees) are contained in the Program’s wrap fee
brochure (See Form ADV Part 2A Appendix 1). There are no material differences between the HPAG managed wrap accounts
and other accounts. The wrap relationship exists primarily because of the preference of some clients not to be subject to
separate transaction charges.
Manager of LPL Sponsored Advisory Programs
HPAG provides advisory services through certain programs sponsored by LPL. Below is a brief description of each LPL
advisory program available to HPAG. For more information regarding the LPL programs, including more information on the
advisory services and fees that apply, the types of investments available in the programs and the potential conflicts of
interest presented by the programs please see the program account packet (which includes the account agreement and LPL
Form ADV program brochure) and the Form ADV, Part 2A of LPL or the applicable program.
Manager Access Select Program
Manager Access Select offers clients the ability to participate in the Separately Managed Account Platform (the “SMA
Platform”) or the Model Portfolio Platform (the “MP Platform”). In the SMA Platform, HPAG will assist the client in
identifying a third-party portfolio manager (SMA Portfolio Manager) from a list of SMA Portfolio Managers made
available by LPL, and the SMA Portfolio Manager manages the client’s assets on a discretionary basis. HPAG will provide
initial and ongoing assistance regarding the SMA Portfolio Manager selection process. In the MP Platform, clients
authorize LPL to direct the investment and reinvestment of the assets in their accounts, in accordance with the selected
model portfolio provided by LPL’s Research Department or a third-party investment advisor.
A minimum account value of $50,000 is required for Manager Access Select; however, in certain instances, the
minimum account size may be lower or higher.
Optimum Market Portfolios Program (OMP)
OMP offers clients the ability to participate in a professionally managed asset allocation program using Optimum Funds
shares. Under OMP, the client will authorize LPL on a discretionary basis to purchase and sell Optimum Funds pursuant
to investment objectives chosen by the client. HPAG will assist the client in determining the suitability of OMP for the
client and assist the client in setting an appropriate investment objective. HPAG will have discretion to select a mutual
fund asset allocation portfolio designed by LPL consistent with the client’s investment objective. LPL will have
discretion to purchase and sell Optimum Funds pursuant to the portfolio selected for the client. LPL will also have
authority to rebalance the account. A minimum account value of $10,000 is required for OMP. In certain instances, LPL
will permit a lower minimum account size.
Personal Wealth Portfolios Program (PWP)
PWP offers clients an asset management account using asset allocation model portfolios designed by LPL. The will
have discretion for selecting the asset allocation model portfolio based on the client’s investment objective. The will
also have discretion for selecting third party money managers (PWP Advisors), mutual funds, and ETFs within each
asset class of the model portfolio. LPL will act as the overlay portfolio manager on all PWP accounts and will be
authorized to purchase and sell on a discretionary basis mutual funds, ETFs, and equity and fixed income securities.
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A minimum account value of $250,000 is required for PWP. In certain instances, LPL will permit a lower minimum
account size.
Model Wealth Portfolios Program (MWP)
MWP offers clients a professionally managed mutual fund asset allocation program. HPAG will obtain the necessary
financial data from the client, assist the client in determining the suitability of the MWP program and assist the client
in setting an appropriate investment objective. HPAG will initiate the steps necessary to open an MWP account and
will have discretion to select a model portfolio designed by LPL’s Research Department consistent with the client’s
stated investment objective. LPL’s Research Department, a third-party portfolio strategist and/or IAR, through its IAR,
may act as a portfolio strategist responsible for selecting the mutual funds or ETFs within a model portfolio and for
making changes to the mutual funds or ETFs selected.
The client will authorize LPL to act on a discretionary basis to purchase and sell mutual funds and ETFs and to liquidate
previously purchased securities. The client will also authorize LPL to effect rebalancing for MWP accounts.
MWP requires a minimum asset value for a program account to be managed. The minimums vary depending on the
portfolio(s) selected and the account’s allocation amongst portfolios. The lowest minimum for a portfolio is
$25,000. In certain instances, a lower minimum for a portfolio is permitted.
Guided Wealth Portfolios (GWP)
GWP offers clients the ability to participate in a centrally managed, algorithm-based investment program, which is
made available to users and clients through a web-based, interactive account management portal (“Investor Portal”).
Investment recommendations to buy and sell exchange-traded funds and open-end mutual funds are generated
through proprietary, automated, computer algorithms (collectively, the “Algorithm”) of FutureAdvisor, Inc.
(“FutureAdvisor”), based upon model portfolios constructed by LPL and selected for the account as described below
(such model portfolio selected for the account, the “Model Portfolio”). Communications concerning GWP are intended
to occur primarily through electronic means (including but not limited to, through email communications or through
the Investor Portal), although HPAG will be available to discuss investment strategies, objectives, or the account in
general in person or via telephone.
A preview of the Program (the “Educational Tool”) is provided for a period of up to forty-five (45) days to help users
determine whether they would like to become advisory clients and receive ongoing financial advice from LPL,
FutureAdvisor and HPAG by enrolling in the advisory service (the “Managed Service”). The Educational Tool and
Managed Service are described in more detail in the GWP Program Brochure. Users of the Educational Tool are not
considered to be advisory clients of LPL, FutureAdvisor or HPAG, do not enter into an advisory agreement with LPL,
FutureAdvisor or HPAG, do not receive ongoing investment advice or supervisions of their assets, and do not receive
any trading services.
A minimum account value of $5,000 is required to enroll in the Managed Service.
Use of Independent Managers
As mentioned above, HPAG will occasionally recommend that certain clients authorize the active discretionary management
of a portion of their assets by and/or among certain independent investment manager(s) (“Independent Manager(s)”),
based upon the stated investment objectives of the client. The terms and conditions under which the client shall engage
the Independent Manager shall be set forth in separate written agreements between (1) the client and HPAG and (2) HPAG
or client and the designated Independent Manager. HPAG shall continue to render services to the client relative to the
discretionary selection of Independent Manager as well as the monitoring and review of account performance and client
investment objectives. For those services, HPAG will receive an annual advisory fee which is based upon a percentage of
the market value of the assets being managed by the designated Independent Manager.
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When selecting an Independent Manager for a client, HPAG shall review information about the Independent Manager such
as its disclosure statement and/or material supplied by the Independent Manager or independent third parties for a
description of the Independent Manager’s investment strategies, past performance, and risk results to the extent available.
Factors that HPAG shall consider in selecting an Independent Manager include the stated client investment objective(s),
management style, performance, reputation, financial strength, reporting, pricing, and research. In using the services of an
Independent Manager, the client will incur additional fees to those charged by HPAG, the wrap fee program sponsor (if
applicable), and the corresponding broker-dealer and custodian.
In addition to HPAG’s Form ADV Part 2A (“Brochure”), the client shall also receive the Brochure of the designated
Independent Manager and wrap fee program sponsor (if applicable). Certain Independent Managers will impose more
restrictive account requirements and varying billing practices than HPAG. In such instances, HPAG will review, and possibly
alter, its corresponding account requirements and/or billing practices to accommodate those of the Independent Manager
or wrap fee program sponsor.
In certain cases, HPAG will refer a Client to an Independent Manager through whom the advisory fee is included in the
Independent Manager’s fee. If the Client engages the services of that Independent Manager, HPAG will be compensated
for its services by receipt of a fee paid directly by the Independent Manager to HPAG in accordance with the requirements
of Rule 206(4)-3 of the Investment Advisers Act of 1940, as amended, and any corresponding state securities laws, rules,
regulations, or requirements. Any such fee shall be paid solely from the Independent Manager’s investment management
fee or the program fee of the wrap fee program (as appropriate) and shall not result in any additional charge to the client.