A About Our Firm. North Forty Two & Co. (“North Forty Two,” “we,” “us,” “our,” and “firm”) is an Oregon
corporation registered as an investment advisor with the SEC as of September 2021. From January 11, 2011, until
our firm became registered with the SEC, we were registered as an investment advisor with the State of Oregon.
We began conducting business in 1998 under the name William Ross & Associates, Inc., until a name change in
2016. The principal owner and advisor of our firm is William Ross, who controls 100% of North Forty Two. Our
principal offices are located in Lake Oswego, Oregon.
B – C Our Advisory Services. North Forty Two provides investment advisory and financial planning services through
its investment advisor representatives (“IARs”). We create and manage client portfolios and provide investment
advice that integrates the stated investment goals, objectives, and needs of each client. As used throughout this
Brochure, the words “you,” “your,” and “client” refer to you as either a client or prospective client of our firm.
A summary of our investment advisory services and a description of how we tailor them to the needs of our
clients is below.
INVESTMENT SUPERVISORY SERVICES:
We will select securities and implement the client’s investment portfolio on an ongoing basis in a manner designed
to match the investment objectives stated by the client. We will consult with you at the inception of our
relationship and periodically thereafter to gather information on your investment needs and objectives,
investment time horizon, tolerance for investment risk, cash flow needs and expectations, and other factors we
believe to be relevant to obtaining a thorough understanding of your overall financial circumstances. Based on
this information, we will design, implement, and manage a portfolio of investments that is tailored to your
unique investment needs within the accounts you designate, which may include taxable accounts and non-
taxable accounts (such as individual retirement accounts and individual 401(k) accounts).
At your request, our services may also include periodic investment recommendations regarding assets which are
“held away” from the accounts over which you elect to grant us discretionary trading authority (e.g., employer
sponsored retirement accounts, qualified tuition plans, and certain insurance products). Unless we otherwise
agree, you will be solely responsible for the implementation of our investment advice and the monitoring of all
investments contained in such held away accounts.
Client portfolios are typically constructed using a diversified mix of some or all of the following investments:
individual equity and debt securities, exchange-traded funds (“ETFs”), and mutual funds. Additional types of
investments may be recommended based on your unique investment profile. As part of these services, at your
request, we may also advise you regarding the disposition of any legacy assets held in your account at the inception
of our relationship and any other investments you may wish to consider for inclusion in your portfolio. Please
see Item 8 of this Brochure for more information on the types of investments we recommend to our clients.
We follow the following general investment principles in managing client portfolios and providing other
investment advisory services to our clients:
Portfolios should emphasize high-quality securities issued by companies possessing financial
strength and proven management.
Valuation considerations should play an important role in determining when to purchase a particular
security.
A rising trend of earnings should play an important role in selecting securities for a portfolio.
The basic characteristics of a company’s business and that company’s relation to its competitors
are vital to the selection process.
Fixed income securities should be, on balance, of good quality and rating.
Financial plans should be sculpted to suit the individual client’s needs.
When you engage us for investment supervisory services you will typically be required to grant us ongoing and
continuous discretionary authority to execute our investment recommendations within your accounts without
obtaining your prior approval for each specific transaction. For more information on the scope of our discretionary
authority, please see Item 16 of this Brochure. You are always able to place reasonable restrictions on our
management of your account, such as restricting our ability to investment in certain specific securities or
industries. Following our implementation of the desired portfolio, we will monitor the performance of your
investments
on an ongoing basis and implement changes within your account as needed or appropriate, in
consideration of current economic conditions, our market opinions and assumptions, and your individual financial
circumstances and goals.
FINANCIAL PLANNING:
North Forty Two provides focused financial planning services covering topics such as retirement and college
planning, insurance, debt maintenance, cash management, tax strategies, estate planning, and others, as may be
requested by the client. These services do not address all facets of financial planning and are available on either
a recurring or a one-time basis, depending on client needs. We typically do not offer financial planning as a stand-
alone service, rather, clients are offered the opportunity to engage us for these additional services as part of our
rendering of investment supervisory services. Some clients are provided a written plan that includes a personal
balance sheet and certain projections. All reports, financial statement projections, and analyses are intended
exclusively for the client’s use in developing and implementing their financial plan and will typically include a
specific course of actions to be taken by the client with respect to the covered financial topic(s). For example,
recommendations may be made that the client begin or revise certain investment programs, create or revise
wills or trusts, obtain or revise insurance coverage, commence or alter retirement savings, or establish education
savings or charitable giving programs. The client is provided with a written summary of their financial situation,
our observations, and financial planning recommendations.
In view of this limited purpose, the statements we produce should not be considered complete financial
statements. Accordingly, clients are cautioned that such statements should not be used to obtain credit or for
any purpose other than developing their personal financial plan. We will not audit (examine), review, or compile
such statements and, accordingly we will not express an opinion or other form of assurance on them, including
the reasonableness of assumptions and other data on which any prospective financial statements are based. It is
likely that there will be differences between projected and actual results because events and circumstances
frequently do not occur as expected and such differences may be material.
Our analyses will be highly dependent on certain economic assumptions that clients must make about the future.
Therefore, another important step in the process is establishing each client’s familiarity with historical data
regarding key assumptions such as inflation and investment rates of return, as well as an understanding of how
significantly these assumptions affect the results of our analyses. We may counsel clients as to the consistency of
their assumptions with relevant historical data, but we will not express any assurance as to the accuracy or
reasonableness of a client’s specific data and assumptions. Clients are ultimately responsible for the assumptions
and personal data upon which our procedures and projections are based.
You always maintain the sole discretion to accept or reject any of our financial planning recommendations, in
whole or in part. Unless we otherwise agree in writing, the client is responsible for investment implementation
and the ongoing monitoring of any investments held away from the accounts over which we are granted
discretionary authority. The frequency of any reviews and updates of our financial planning recommendations
will also be in accordance with the terms of a written advisory agreement we will enter with you prior to the
commencement of our services.
NOTE: North Forty Two may provide investment advisory and financial planning services to clients that hold assets
other than securities as investments, including investments that may be held away from the investment
accounts over which we exercise discretionary authority (i.e., insurance products, employer sponsored retirement
accounts, 529 accounts, and the like). Accordingly, as part of the management of clients' assets, our financial
professionals may make recommendations not involving securities. Clients are typically responsible for
implementation and monitoring of investments held-away from the accounts designated for our investment
supervisory services.
D Wrap Fee Programs. North Forty Two does not participate in or sponsor any wrap fee programs.
E Our Assets Under Management. North Forty Two manages $128,917,293 of client assets on a discretionary
basis and $0 in client assets on a non-discretionary basis. These amounts were calculated as of December 31,
2022.