WJ Financial Advisors, LLC (“WJFA” or the “Firm)” was founded in 2006 with the objective of delivering
outstanding financial solutions, centered on individual attention. WFJA’s principal owners are Wallace
Jones, Joseph Giaccone and Jennifer Elles‐Jones. Jennifer Elles‐Jones is not active in the day‐to‐day
operations of the firm.
TypesofAdvisoryServices
WJFA is strictly a fee‐only Financial Planning and Investment Management firm. The firm does not sell
annuities, insurance, stocks, bonds, mutual funds, limited partnerships, or other commissioned products.
The firm is not affiliated with entities that sell financial products or securities. No commissions in any form
are accepted. No finder’s fees are accepted.
INVESTMENT MANAGEMENT
WJFA offers Investment Management and Financial Planning to Clients. WJFA will offer Clients ongoing
Investment Management and Financial Planning services through determining individual investment
goals, time horizons, objectives, and risk tolerance. Investment strategies, investment selection, asset
allocation, portfolio monitoring and the overall investment program will be based on the above factors.
Discretionary Management
When the Client elects to use WJFA on a discretionary basis, the Client will sign a limited trading
authorization or equivalent allowing WJFA to determine the securities to be bought or sold and the
amount of the securities to be bought or sold. WJFA will have the authority to execute transactions in
the account without seeking Client approval on each transaction.
FINANCIAL PLANNING AND CONSULTING
Financial planning services include an evaluation of a Client's current and future financial state will be
provided by using currently known variables to predict future cash flows, asset values and withdrawal
plans. WJFA will use current net worth, tax liabilities, asset allocation, and future retirement and estate
plans in developing financial plans. Topics generally reviewed in a financial plan may include but are not
limited to:
• Financial goals: Based on an individual's or a family's clearly defined financial goals, including
funding a college education for the children, buying a larger home, starting a business, retiring
on time, or leaving a legacy. Financial goals should be quantified and set to milestones for
tracking.
• Personal net worth statement: A snapshot of assets and liabilities serves as a benchmark for
measuring progress towards financial goals.
• Cash flow analysis: An income and spending plan determines how much can be set aside for
debt repayment, savings, and investing each month.
• Retirement strategy: A strategy for achieving retirement independent of other financial
priorities. Including a strategy for accumulating the required retirement capital and its
planned lifetime distribution.
• Comprehensive risk management plan: Identify all risk exposures and provide the necessary
coverage to protect the family and its assets against financial loss. The risk management plan
includes a full review of life and disability insurance, personal liability coverage, property and
casualty coverage, and catastrophic coverage.
• Long‐term investment plan: Include a customized asset allocation strategy based on specific
investment objectives and a risk profile. This investment plan sets guidelines for selecting,
buying, and selling investments and establishing benchmarks for performance review.
• Tax reduction strategy: Identify ways to minimize taxes on personal income to the extent
permissible by the tax code. The strategy should include the identification of tax‐favored
investment vehicles that can reduce the taxation of investment income.
• Estate preservation: Help update accounts, review beneficiaries for retirement accounts and
life insurance, provide a second look at your current estate planning documents, and prompt
you to update your plan when the legal environment changes or you have major life events
such as a marriage, death, or births.
If a conflict of interest exists between the interests of WJFA and the interests of the Client, the Client is
under no obligation to act upon WJFA’s recommendation. If the Client elects to act on any of the
recommendations, the Client is under no obligation to affect the transaction through WJFA. Financial
plans will be completed and delivered within ninety (90) days, contingent upon timely delivery of all
required documentation.
ERISA PLAN SERVICES
WJFA offers service to qualified and non‐qualified
retirement plans, including 401(k) plans, 403(b) plans,
pension, and profit‐sharing plans, cash balance plans, and deferred compensation plans. WJFA may act as
a 3(21) advisor:
Limited Scope ERISA 3(21) Fiduciary. WJFA acts as a limited‐scope ERISA 3(21) fiduciary that can advise,
help, and assist plan sponsors with their investment decisions. As an investment advisor, WJFA has a
fiduciary duty to act in the best interest of the Client. The plan sponsor is still ultimately responsible for
the decisions made in their plan, though using WJFA can help the plan sponsor delegate liability by
following a diligent process.
1. Fiduciary Services are:
• Provide investment advice to the Client about asset classes and investment alternatives
available for the Plan in accordance with the Plan’s investment policies and objectives. Clients
will make the final decision regarding the initial selection, retention, removal, and addition of
investment options. WJFA acknowledges that it is a fiduciary as defined in ERISA section 3 (21)
(A) (ii).
• Assist the Client in the development of an investment policy statement (“IPS”). The IPS
establishes the investment policies and objectives for the Plan. Client shall have the ultimate
responsibility and authority to establish such policies and objectives and to adopt and amend
the IPS.
• Provide investment advice to the Plan Sponsor with respect to the selection of a qualified
default investment alternative for participants who are automatically enrolled in the Plan or
who have otherwise failed to make investment elections. The Client retains the sole
responsibility to provide all notices to the Plan participants required under ERISA Section
404(c)(5) and 404(a)‐5.
• Assist in monitoring investment options by preparing periodic investment reports that
document investment performance, consistency of fund management and conformance to
the guidelines set forth in the IPS and make recommendations to maintain, remove or replace
investment options.
• Meet with the Client on a periodic basis to discuss the reports and the investment
recommendations.
2. Non‐fiduciary Services are:
• Assist in the education of Plan participants about general investment information and the
investment alternatives available to them under the Plan. Client understands WJFA’s
assistance in education of the Plan participants shall be consistent with and within the scope
of the Department of Labor’s definition of investment education (Department of Labor
Interpretive Bulletin 96‐1). As such, WJFA is not providing fiduciary advice as defined by ERISA
3(21)(A)(ii) to the Plan participants. WJFA will not provide investment advice concerning the
prudence of any investment option or combination of investment options for a particular
participant or beneficiary under the Plan.
• Assist in the group enrollment meetings designed to increase retirement plan participation
among the employees and investment and financial understanding by the employees.
WJFA may provide these services or, alternatively, may arrange for the Plan’s other providers to offer
these services, as agreed upon between WJFA and Client.
3. WJFA has no responsibility to provide services related to the following types of assets (“Excluded
Assets”):
• Employer securities;
• Real estate (except for real estate funds or publicly traded REITs);
• Stock brokerage accounts or mutual fund windows;
• Participant loans;
• Non‐publicly traded partnership interests;
• Other non‐publicly traded securities or property (other than collective trusts and similar
vehicles); or
• Other hard‐to‐value or illiquid securities or property.
Excluded Assets will not be included in calculation of Fees paid to WJFA on the ERISA Agreement. Specific
services will be outlined in detail to each plan in the 408(b)2 disclosure.
TailoredAdvisoryServices
The goals and objectives for each Client are documented in our Client files. Investment strategies are
created that reflect the stated goals and objectives. Clients may impose restrictions on investing in certain
securities or types of securities. These restrictions may, however, prohibit engagement with WJFA.
AssetsunderManagement
As of December 31, 2023, WJFA manages approximately $126,209,314 million in discretionary assets
under management. No assets are managed on a non‐discretionary basis. Assets under advisement (AUA)
are $145,145,175.