Rallyday Partners, LLC (“Rallyday” or the “Manager”) a Denver -based private equity firm, was
formed in 2018 to make and manage investments by pooled investment vehicles structured as limited
partnerships (the “Funds”) in innovative lower middle market companies with compelling secular
trends, disruptive, scalable business models, and audacious leadership. The general partners of the
F0unds are affiliates of Rallyday. Nancy Phillips, Ryan Heckman, Mark Hopkins and Travis
Conway (the “Principals”) are Rallyday’s founders and owners, each of whom has owned and led
entrepreneurial companies with successful exits.
Rallyday’s goal is to create a more impactful private equity firm that is more appealing to founders
and entrepreneurs, while generating attractive net multiple returns for investors in a more aligned
GP/LP structure. The Principals bring their entrepreneurial and operational expertise, combined with
a systematic investment strategy designed to increase value creation potential while seeking to reduce
the risk of investing in lower middle market platform companies. Rallyday sources transactions
directly and through third parties subject to the terms and conditions of each relevant agreement.
These transactions are structured primarily in the form of majority recapitalizations with founders.
Supporting the Rallyday investment team are advisors (the “Rallyday Architects”) who focus on
facilitating post-closing activities relating to people and culture, leadership, strategy, commercial
‘purpose’, and executive-level accounting and finance support.
These advisors augment the Rallyday
Principals’ day-to-day involvement on the ground at the Funds’ portfolio companies, particularly
focused on organizational development needs as the companies grow at an accelerated pace.
Rallyday tailors its advisory services to the specific investment objectives and restrictions of each
Fund as set forth in each Fund’s offering memorandum, limited partnership agreement and
management agreement (collectively, the “Documents”). In accordance with common industry
practice, the Funds enter into “side letters” or side agreements with certain investors in the Funds,
pursuant to which the Manager grants an investor specific rights, benefits, or privileges. These
arrangements typically clarify any regulatory, informational, governance and interpretational rights
with the other Documents and generally do not include changes in the financial terms.
If the Rallyday determines for legal, tax, regulatory or other reasons that investments should not be
made through the Funds, an alternative investment structure or parallel investment entity that invests
alongside or in lieu of the Fund is established. Any alternative investment or parallel structure
duplicates the economics of the Funds. Also included are co-investment vehicles (“Co-Invests”),
through which certain persons may invest alongside the Funds in certain investments made by the
Funds.
As of December 31, 2022, Rallyday had $334,859,988 in discretionary assets (including uncalled
capital) in three funds (including one parallel fund) and $-0- in non-discretionary assets.