Overview
                                    
                                    
                                        
                                            Rallyday Partners, LLC (“Rallyday”  or the “Manager”)  a Denver -based private equity firm, was 
formed in 2018 to make and manage investments by pooled investment vehicles structured as limited 
partnerships (the “Funds”) in  innovative lower middle market companies with compelling secular 
trends, disruptive business models, scalable systems. and audacious leaders. Our founding partners,  
Nancy Phillips, Ryan Heckman, Mark Hopkins and Travis Conway (the “Principals”) are Rallyday’s 
owners, each of whom has owned and led entrepreneurial companies with successful exits. 
Rallyday was built to provide a better way of serving and partnering with emerging companies and 
their leaders. Drawing upon its four sources of capital - creative, financial. experiential. and human 
capital - the firm's 'by founders for founders' strategy provides an alternative to traditional private 
equity more appealing to founders and entrepreneurs, while generating attractive net multiple returns 
for investors in a more aligned GP/LP structure.  The Principals bring their entrepreneurial and 
operational expertise, combined with a systematic investment strategy designed to increase value 
creation potential while seeking to reduce the risk of investing in lower middle market platform 
companies. Rallyday sources transactions directly and through third parties subject to the terms and 
conditions of each relevant agreement.  These transactions are structured primarily in the form of 
majority recapitalizations or significant minorities with founders. 
Supporting the Rallyday investment team are the “Rallyday Architects” who focus on facilitating
                                        
                                        
                                             
post-closing activities relating to people and culture, leadership, strategy, commercial ‘purpose’, and 
executive-level accounting and finance support and who augment the Rallyday Principals’ day-to-
day involvement on the ground at the Funds’ portfolio companies. 
Rallyday tailors its advisory services to the specific investment objectives and restrictions of each 
Fund as set forth in each Fund’s offering memorandum, limited partnership agreement and 
management agreement (collectively, the “Documents”). In accordance with common industry 
practice, the Funds enter into “side letters” or side agreements with certain investors in the Funds, 
pursuant to which the Manager grants an investor specific rights, benefits, or privileges. These 
arrangements typically clarify any regulatory, informational, governance and interpretational rights 
with the other Documents and generally do not include changes in the financial terms. 
If Rallyday determines for legal, tax, regulatory or other reasons that investments should not be made 
through the Funds, an alternative investment structure  or parallel investment entity  that  invests 
alongside or in lieu of the Fund  is  established. Any alternative investment or parallel structure 
duplicates the economics of the Funds.  Also included are co-investment vehicles (“Co-Invests”), 
through which certain persons or entities may invest alongside the Funds in investments made by the 
Funds. 
As of December 31, 2023, Rallyday had $328,973,558 in discretionary assets (including uncalled 
capital) in three funds and a co-investment entity  and $-0- in non-discretionary assets.