Trueman Brown has been in business as a registered investment adviser since November 2006. The
firm Trueman Brown offers clients a range of financial planning, consulting and investment management
services. The principal owner of Trueman Brown is Roy W. Brown, CFP®. As of February 15, 2024, the
firm had $149,805,180 in assets under management, $145,956,928 of which was managed on a
discretionary basis and $3,848,252 of which was managed on a non-discretionary basis.
Prior to engaging Trueman Brown to provide any of the foregoing investment advisory services, the client
is required to enter into one or more written agreements with Trueman Brown setting forth the terms and
conditions under which Trueman Brown renders its services (collectively the “Agreement”).
This Disclosure Brochure describes the business of Trueman Brown. Certain sections will also describe
the activities of Supervised Persons. Supervised Persons are any of Trueman Brown’s officers, partners,
directors (or other persons occupying a similar status or performing similar functions), employees or any
other person who provides investment advice on Trueman Brown’s behalf and is subject to Trueman
Brown’s supervision or control.
Financial Planning and Consulting Services
Trueman Brown provides clients with a broad range of comprehensive financial planning and consulting
services, addressing a variety of investment and non-investment related matters. These services include
retirement planning, education planning and protection planning, among other similarly related functions.
In performing these services, Trueman Brown is not required to verify any information received from the
client or from the client’s other professionals (e.g., attorney, accountant, etc.) and is expressly authorized
to rely on such information. Trueman Brown may recommend the services of itself, and/or other
professionals to implement its recommendations. Clients are advised that a conflict of interest exists if
Trueman Brown recommends its own services. The client is under no obligation to act upon any of the
recommendations made by Trueman Brown under a financial planning or consulting engagement or to
engage the services of any such recommended professional, including Trueman Brown itself. The client
retains absolute discretion over all such implementation decisions and is free to accept or reject any of
Trueman Brown’s recommendations. Clients are advised that it remains their responsibility to promptly
notify Trueman Brown if there is ever any change in their financial situation or investment objectives for
the purpose of reviewing, evaluating or revising Trueman Brown’s previous recommendations and/or
services.
Investment
Management Services
Trueman Brown manages clients’ investment portfolios primarily on a discretionary but also on a non-
discretionary basis, as described below.
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Trueman Brown primarily allocates clients’ investment management assets among mutual funds,
exchange-traded funds (“ETFs”), individual debt and equity securities, alternative investments and/or
options as well as the securities components of variable annuities and variable life insurance contracts in
accordance with the investment objectives of the client.
In addition, Trueman Brown may also recommend that clients who qualify as accredited investors, as
defined by Rule 501 of the Securities Act of 1933, invest in privately placed securities, which include debt,
equity and/or interests in pooled investment vehicles (e.g., hedge funds). Where appropriate, the Firm
also provides advice about any type of legacy position or other investment held in client portfolios, but
clients should not assume that these assets are being continuously monitored or otherwise advised on by
the Firm unless specifically agreed upon.
Trueman Brown also may render non-discretionary investment management services to clients relative to
variable life/annuity products that they own, their individual employer-sponsored retirement plans and/or
529 plans or other products that are not held by the client’s primary custodian. In so doing, Trueman
Brown either directs or recommends the allocation of client assets among the various investment options
that are available with the product. Client assets are maintained at the specific insurance company or
custodian designated by the product.
Trueman Brown tailors its advisory services to the individual needs of clients. Trueman Brown consults
with clients on an initial and ongoing basis to determine their specific risk tolerance, time horizon, liquidity
constraints and other qualitative factors relevant to the management of their portfolios. Trueman Brown
ensures that clients’ investments are suitable for their investment needs, goals, objectives and risk
tolerance.
Clients are advised to promptly notify Trueman Brown if there are changes in their financial situation or
investment objectives or if they wish to impose any reasonable restrictions upon Trueman Brown’s
management services. Clients may impose reasonable restrictions or mandates on the management of
their account (e.g., require that a portion of their assets be invested in socially responsible funds) if, in
Trueman Brown’s sole discretion, the conditions will not materially impact the performance of a portfolio
strategy or prove overly burdensome to its management efforts.