A. Firm Information
Rockhill Advisors LLC (“Rockhill” or the “Advisor”) is a registered investment advisor with the U.S. Securities and
Exchange Commission (“SEC”). The Advisor is organized as a Limited Liability Company (“LLC”) under the laws
of the State of Idaho. Rockhill was founded in May 2017 and is owned and operated by Justin Bowersock
(Principal). This Disclosure Brochure provides information regarding the qualifications, business practices, and
the advisory services provided by Rockhill.
B. Advisory Services Offered
Rockhill offers financial planning and investment advisory services to individuals, high net worth individuals,
trusts, estates, charitable organizations and retirement plans (each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As such, each
recommendation made as part of the advisory services are based on the belief that the recommendation is in the
Client's best interest. Rockhill’s fiduciary commitment to each Client is further described in the Advisor’s Code of
Ethics. For more information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or
Interest in Client Transactions and Personal Trading.
Wealth Management Services
Rockhill typically offers its Clients wealth management services, which include a broad range of proactive
financial planning and consulting services in coordination with discretionary investment management on a fee-
only basis. The specific financial planning services vary depending on the client’s specific situation, but
commonly focus on retirement planning, education planning, estate and tax awareness, and insurance planning.
The Advisor may provide financial planning services as a stand-alone engagement. In such instances,
investment management services are not included.
Investment Management Services
Rockhill provides customized investment advisory solutions for its Clients. This is achieved through continuous
personal Client contact and interaction while providing discretionary investment management and financial
planning services integrated into one service. The Advisor works closely with each Client to identify their
investment goals and objectives as well as risk tolerance and financial situation in order to create a portfolio
strategy. Rockhill will then construct a portfolio, typically consisting of low-cost, diversified mutual funds and/or
exchange-traded funds (“ETFs”), to achieve the Client’s investment goals. The Advisor may also utilize individual
stocks or bonds to meet the needs of its Clients. The Advisor may retain certain legacy investments based on
portfolio fit and/or tax considerations.
Rockhill’s investment approach is primarily long-term focused, but the Advisor may buy, sell or re-allocate
positions that have been held for less than one year to meet the objectives of the Client or due to market
conditions. Rockhill will construct, implement and monitor the portfolio to ensure it meets the goals, objectives,
circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to place
reasonable restrictions on the types of investments to be held in their respective portfolio, subject to acceptance
by the Advisor.
Rockhill evaluates and selects investments for inclusion in Client portfolios only after applying its internal due
diligence process. Rockhill may recommend, on occasion, redistributing investment allocations to diversify the
portfolio. Rockhill may recommend specific positions to increase sector or asset class weightings. The Advisor
may recommend employing cash positions as a possible hedge against market movement. Rockhill may
recommend selling positions for reasons that include, but are not limited to, harvesting capital gains or losses,
business or sector risk exposure to a specific security or class of securities, overvaluation or overweighting of the
position[s] in the portfolio, change in risk tolerance of the Client, generating cash to meet Client needs, or any
risk deemed unacceptable for the Client’s risk tolerance.
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At no time will Rockhill accept or maintain custody of a Client’s funds or securities, except for the limited authority
as outlined in Item 15 – Custody. All Client assets will be managed within their designated account[s] at the
Custodian, pursuant to the terms of the advisory agreement. Please see Item 12 – Brokerage Practices.
Retirement Plan Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
which are laws governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor will
provide investment advice to a Client regarding a distribution from an ERISA retirement account or to roll over
the assets to an IRA, or recommend a similar transaction including rollovers from one ERISA sponsored Plan to
another, one IRA to another IRA, or from one type of account to another account (e.g. commission-based
account to fee-based account). Such a recommendation creates a conflict of interest if the Advisor will earn a
new (or increase its current) advisory fee as a result of the transaction. No client is under any obligation to roll
over a retirement account to an account managed by the Advisor.
Use of Independent Managers
Rockhill will, when appropriate, recommend that a Client utilize one or more unaffiliated investment managers or
investment platforms (collectively “Independent
Managers”) for all or a portion of a Client’s investment portfolio.
In such instances, the Client may be required to authorize and enter into an advisory agreement with an
Independent Manager that defines the terms in which the Independent Manager will provide investment
management and related services. The Advisor may also assist in the development of the initial policy
recommendations and managing the ongoing Client relationship. The Advisor will perform initial and ongoing
oversight and due diligence over the selected Independent Manager[s] to ensure the Independent Managers’
strategies and target allocations remain aligned with the Client’s investment objectives and overall best interests.
The Client, prior to entering into an agreement with Independent Manager[s], will be provided with the
Independent Manager's Form ADV 2A (or a brochure that makes the appropriate disclosures).
Financial Planning Services
Rockhill will typically provide financial planning and consulting services as part of its overall wealth management
services. For complex situations or stand-alone planning and consulting services, the Client will be required to
enter into a separate written financial planning agreement. Services are tailored to a Client’s financial situation.
This planning or consulting may encompass investment planning, retirement planning, personal savings,
education savings and other areas of a Client’s financial situation. A financial plan developed for or financial
consultation rendered to the Client will usually include general recommendations for a course of activity or
specific actions to be taken by the Client. For example, recommendations may be made that the Client start or
revise their investment programs, commence or alter retirement savings, establish education savings and/or
charitable giving programs.
Rockhill may also refer Clients to an accountant, attorney or other specialists, as appropriate for their unique
situation. Rockhill is not compensated for providing such recommendations. For certain financial planning
engagements, the Advisor will provide a written summary of Client’s financial situation, observations, and
recommendations. For consulting or ad-hoc engagements, the Advisor may not provide a written summary.
Plans or consultations are typically completed within six months of the contract date, assuming all information
and documents requested are provided promptly.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor
for wealth management services or to increase the level of investment assets with the Advisor, as it would
increase the amount of advisory fees paid to the Advisor. Clients are not obligated to implement any
recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects
to act on any of the recommendations made by the Advisor, the Client is under no obligation to implement the
transaction through the Advisor.
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Retirement Plan Advisory Services
Rockhill provides retirement plan advisory services on behalf of the retirement plans (each a “Plan”) and the
company (the “Plan Sponsor”). The Advisor’s retirement plan advisory services are designed to assist the Plan
Sponsor in meeting its fiduciary obligations to the Plan. Each engagement is customized to the needs of the Plan
and Plan Sponsor. Services may include:
● Vendor Analysis
● Plan Participant Enrollment and Education Tracking
● Investment Policy Statement (“IPS”) Design and Monitoring
● Investment Menu Recommendations (ERISA 3(21))
● Performance Reporting
Certain of these services are provided by Rockhill serving in the capacity as a fiduciary under the Employee
Retirement Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section 408(b)(2),
the Plan Sponsor is provided with a written description of Rockhill’s fiduciary status, the specific services to be
rendered and all direct and indirect compensation the Advisor reasonably expects under the engagement.
C. Client Account Management
Prior to engaging Rockhill to provide advisory services, each Client is required to enter into one or more
agreements with the Advisor that define the terms, conditions, authority and responsibilities of the Advisor and
the Client. These services may include:
● Establishing an Investment Strategy – Rockhill, in consultation with the Client, will develop a strategy that
seeks to meet the Client’s goals and objectives.
● Asset Allocation – Rockhill will develop a strategic asset allocation that is targeted to meet the investment
objectives, time horizon, financial situation and tolerance for risk of each Client.
● Portfolio Construction – Rockhill will develop a portfolio for the Client that is intended to meet the stated
goals and objectives of the Client.
● Investment Management and Supervision – Rockhill will provide investment management and ongoing
oversight of the Client’s relationship’s investment portfolio.
● Financial Planning and Consulting Services – Rockhill will provide ongoing financial planning and related
services to assist the Client in achieving its financial goals.
D. Wrap Fee Programs
Rockhill does not manage or place Client assets into a wrap fee program. Wealth management services are
provided directly by Rockhill.
E. Assets Under Management
As of December 31, 2023, Rockhill manages $149,133,381 in client assets, all of which are managed on a
discretionary basis. Clients may request more current information at any time by contacting the Advisor.