Finsie Finance, LLC (“Finsie”) is a Delaware corporation established in February 2021.
Finsie is registered with the United States Securities and Exchange Commission (“SEC”) as a registered investment adviser.
Finsie is wholly owned by Finsie, Co, a Delaware corporation formed in July 2020.
Matthew D. Stewart, holding more than a 25% ownership interest in Finsie, Co, is an indirect owner of Finsie.
We are a financial technology company designed to help you find and retain a financial adviser appropriate to your needs. You can use our free web-based tools to identify your needs and filter the list of available financial advisers to find those who provide the services you need.
To use our service, you will need to complete a detailed online form of approximately 10-20 questions (the number may vary depending on the responses you provide).
The form requests information such as your age, location, marital status, family information, income, assets, and liabilities. In addition, we seek information on what types of services you need. This information is used to filter the list of financial professionals to present you with those suitable for you. For example, financial professionals are required to be registered to provide services in specific jurisdictions, so your zip code is used to match you with financial professionals who are properly registered and accepting new clients in your location.
In addition, the information you provide will help narrow the field of financial professionals to those who have experience with your particular needs. For example, if you have children under 15, we may suggest financial professionals who provide planning for college funding. If you are over 50, we may suggest financial professionals who offer retirement planning. If you have non-mortgage debt, we may direct you to someone who provides budgeting assistance.
Therefore, it is important that you provide complete and accurate information to be directed to appropriate financial professionals. Our goal and our duty as a registered investment adviser is to present you with financial professionals who are best suited to fulfill your specific needs. If you are unhappy with the service you are receiving from your financial professional, or if your needs change over time, we encourage you to revisit the initial questionnaire and receive updated recommendations.
4 To help ensure you receive quality advisory services, we perform pre-screening of the financial professionals who participate in our program. All financial professionals are required to have the appropriate qualifications to provide the services listed.
Financial professionals may be (1) registered as a sole-proprietor registered investment adviser (RIA), (2) registered as an investment adviser representative (IAR) of an RIA, or (3) hold the CERTIFIED FINANCIAL PLANNERTM(CFP®) designation.1 We seek financial professionals who have a consumer-first business practice. Ideally, they are fee-only registered investment advisers. Registered investment advisers are required to act in your best interest and not put their interest ahead of yours.
“Fee-only” means that they are only compensated by their clients who receive their services. They do not accept commissions for selling products, which can present a conflict of interest.
Our pre-screening process includes the following: ●We

review the financial professional’s record onFINRA’s BrokerCheck website, SEC’s Investment Adviser Public Disclosure website, and/or theCFP Board’s website, as appropriate. These resources provide important information about the individual’s qualifications, as well as any disciplinary disclosures.
●We conduct a thorough interview with the financial professional to discuss their background, their business model, and the services they provide. This is to ensure that they align with our consumer-first philosophy.
●We assess the fees charged by the financial professional to ensure they are within a reasonable range for the services performed.
On an ongoing basis, we perform annual assessments of the financial professionals, using the same pre-screening methods outlined above, to verify they continue to 1The CFP® is a professional certification granted by the Certified Financial Planner Board of Standards, Inc. (“CFP Board”). To attain the right to use the CFP® designation, an individual must fulfill the CFP Board’s requirements to complete a course of education, to successfully pass an examination, to meet a level of experience, and to agree to be bound by the CFP Board’sCode of Ethics and Standards of Conduct. To retain the right to continue to use the designation, individuals must fulfill continuing education requirements. Further information may be obtained from the CFP Board’swebsite.
5 meet our requirements. We survey our users to assess their satisfaction with the services they receive from their financial professionals. In addition, by providing consumer reviews, our users aid us in monitoring the ongoing performance of financial professionals and consumer satisfaction with the services they provide.
Although we impose certain standards upon financial professionals to be included in our program, you are responsible for performing your own research on the qualifications and backgrounds of the financial advisers and making the final selection. We recommend that you review the disclosure documents for each adviser available on our website (e.g., Form ADV Parts 2A and 2B, Form CRS, etc.) and perform a background check on any firm or individual you are considering by using the SEC’sInvestment Adviser Public Disclosure website. Furthermore, we are not responsible for the accuracy or completeness of the services provided by the financial professional. We do not participate in the delivery of services to you or provide advice regarding specific investments.
Our services are provided solely online through our interactive website. Other than providing technical support on the use of our website, we do not provide any in-person or telephone consultations with users.
We do not manage any assets on either a discretionary or non-discretionary basis.