Description of Advisory Firm
Clark Asset Management, LLC is registered as an Investment Adviser with the U.S. Securities and Exchange
Commission. We were founded in June 2016. Bradley A. Clark is the principal owner of CAM. As of December
31, 2022, we manage $278,425,821 on a discretionary basis and $3,380,890 on a non-discretionary basis.
Advisory Services
We offer wealth management, which consists of two ongoing services:
1. Investment Management
We are in the business of managing individually tailored investment portfolios. Our firm provides continuous
advice to a client regarding the investment of client funds based on the individual needs of the client. Through
personal discussions in which goals and objectives based on a client's particular circumstances are established,
we develop a client's personal investment policy or an investment plan with an asset allocation target and
create and manage a portfolio based on that policy and allocation target. During our data-gathering process,
we determine the client’s individual objectives, time horizons, risk tolerance, and liquidity needs. We may also
review and discuss a client’s prior investment history, as well as family composition and background. This
service is provided on both a discretionary and non-discretionary basis.
Investment management services include the following:
• Development and review of Investment Policy Statement
• Portfolio construction focusing on locating assets in a tax-advantage way
• Portfolio re-balancing
• Tax loss harvesting
Account supervision is guided by the stated objectives of the client (e.g., maximum capital appreciation,
growth, income, or growth and income), as well as tax considerations. Clients may impose reasonable
restrictions on investing in certain securities, types of securities, or industry sectors. Fees pertaining to this
service are outlined in Item 5 of this brochure.
2. Financial Planning
Financial planning is an evaluation of a client’s current and future financial state by using currently known
variables to predict future cash flows, asset values and withdrawal plans. The key defining aspect of financial
planning is that through the financial planning process, all questions, information and analysis will be
considered as they impact and are impacted by the entire financial and life situation of the client. Clients will
receive verbal or electronic recommendations on a variety of financial planning topics over time.
The client always has the right to decide whether or not to act upon our recommendations. If the client elects
to act on any of the recommendations, the client always has the right to affect the transactions through
anyone of their choosing.
In general, the ongoing financial planning service will address any or all of the following areas of concern.
The client and advisor will work together to select the specific areas to cover. These areas may include, but
are not limited to, the following:
• Retirement Income Planning: Our retirement planning services typically include projections of your
likelihood of achieving your financial goals, typically focusing on financial independence as the primary
objective. For situations where projections show less than the desired results, we may make
recommendations, including those that may impact the original projections by adjusting certain
variables (e.g., working longer, saving more, spending less, taking more risk with investments).
If you are near retirement or already retired, advice may be given on appropriate distribution strategies
to minimize the likelihood of running out of money or having to adversely
alter spending during your
retirement years.
• Integrated Tax Planning: Advice may include ways to minimize current and future income taxes as a
part of your overall financial planning picture. For example, we may make recommendations on which
type of account(s) or specific investments should be owned based in part on their “tax efficiency,” with
consideration that there is always a possibility of future changes to federal, state or local tax laws and
rates that may affect your situation.
We recommend that you consult with a qualified tax professional before initiating any tax planning
strategy, and we may provide you with contact information for accountants or attorneys who
specialize in this area if you wish to hire someone for such purposes. We will participate in meetings
or phone calls between you and your tax professional with your approval.
• Risk Management & Insurance Review: A risk management review includes an analysis of your
exposure to major risks that could have a significantly adverse effect on your financial picture, such as
premature death, disability, property and casualty losses, or the need for long-term care planning.
Advice may be provided on ways to minimize such risks and about weighing the costs of purchasing
insurance versus the benefits of doing so and, likewise, the potential cost of not purchasing insurance
(“self-insuring”).
• Inter-Generational Asset Transfers: This usually includes an analysis of your exposure to estate taxes
and your current estate plan, which may include whether you have a will, powers of attorney, trusts
and other related documents. Our advice also typically includes ways for you to minimize or avoid
future estate taxes by implementing appropriate estate planning strategies such as the use of
applicable trusts.
We always recommend that you consult with a qualified attorney when you initiate, update, or
complete estate planning activities. We may provide you with contact information for attorneys who
specialize in estate planning when you wish to hire an attorney for such purposes. From time-to-time,
we will participate in meetings or phone calls between you and your attorney with your approval or
request.
• College Savings Planning: Includes projecting the amount that will be needed to achieve college or
other post-secondary education funding goals, along with advice on ways for you to save the desired
amount. Recommendations as to savings strategies are included, and, if needed, we will review your
financial picture as it relates to eligibility for financial aid or the best way to contribute to grandchildren
(if appropriate).
• Charitable Gift Planning: We will help you determine the most effective and appropriate strategies for
making gifts to charities and other non-profit organizations.
Client Meetings & Access
The fixed flat fee (detailed in Item 5 of this Form ADV Part 2A) includes two significant meetings and update
to the client’s financial plan, as well as unlimited email and phone access to the client’s Planner & Advisor. It
also includes additional meetings as required.
Client Tailored Services and Client Imposed Restrictions
We offer the same suite of services to all of our clients. However, specific client financial plans and their
implementation are dependent upon a client Investment Policy Statement, which outlines each client’s
current situation (income, tax levels, and risk tolerance levels) and is used to construct a client specific plan to
aid in the selection of a portfolio that matches restrictions, needs, and targets.
Wrap Fee Programs
We do not participate in wrap fee programs.