A. Firm Information
Maia Wealth, LLC (“Maia Wealth” or the “Advisor”) is a registered investment with the SEC located in the State of
Colorado. Maia Wealth is organized as a Limited Liability Company (LLC) under the laws of Colorado. Maia Wealth
became a registered entity in December 2017 and became licensed as a registered investment advisor in April
2018.
The Advisor is owned directly by Marek Financial LLC (40%), Dimond Ventures LLC (40%) CTV Holdings LLC (10%)
and Bud & Thorne, LLC (10%) and indirectly owned and operated by Scott Marek, Desmond Dimond, and Chandler
te Velde. This Disclosure Brochure provides information regarding the qualifications, business practices, and the
advisory services provided by Maia Wealth.
- Marek Financial LLC
Scott Marek is the owner of Marek Financial LLC (“Marek Financial”). Marek Financial is a holding company for
the partial ownership of Maia Wealth.
- Dimond Ventures LLC
Desmond Dimond is the owner of Dimond Ventures LLC (“Dimond Ventures”). Dimond Ventures is a holding
company for the partial ownership of Maia Wealth.
- CTV Holdings LLC
Chandler te Velde is the owner of CTV Holdings LLC (“CTV Holdings”). CTV Holdings is a holding company for
the partial ownership of Maia Wealth.
- Bud & Thorne LLC
Andrew Horton and Benjamin Horton are the owners of Bud & Thorne LLC (“Bud & Thorne”). Bud & Thorne is
a holding company for the partial ownership of Maia Wealth.
B. Advisory Services Offered
Maia Wealth offers investment advisory services to individuals, high net worth individuals, trusts, estates,
businesses, or corporations (each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. Maia Wealth’s fiduciary commitment is further described in the Advisor’s Code of Ethics. For
more information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in
Client Transactions and Personal Trading.
Investment Management Services
Maia Wealth provides customized investment advisory solutions for its Clients. This is achieved through
continuous personal Client contact and interaction while providing discretionary and non-discretionary investment
management and related advisory services. Where the Advisor manages Client account[s] on a non- discretionary
basis, Maia Wealth will contact the Client and obtain approval prior to executing trades.
Maia Wealth works closely with each Client to identify their investment goals and objectives as well as risk
tolerance and financial situation in order to create a portfolio strategy. Maia Wealth will then construct a portfolio,
consisting of low-cost, diversified mutual funds and/or exchange-traded funds (“ETFs”) to achieve the Client’s
investment goals. The Advisor may also utilize individual stocks, bonds and/or cash to meet the needs of its Clients.
All of which are considered asset allocation categories for the client’s investment strategy. Cash and cash
equivalents and any margin debt balances are included in the calculation of advisory fees, unless otherwise noted
and agreed to in the executed Agreement. The Advisor may retain certain legacy investments based on portfolio
fit and/or tax considerations.
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Maia Wealth’s investment approach is primarily long-term focused, but the Advisor may buy, sell or re-allocate
positions that have been held for less than one year to meet the objectives of the Client or due to market conditions.
Maia Wealth will construct, implement and monitor the portfolio to ensure it meets the goals, objectives,
circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to place reasonable
restrictions on the types of investments to be held in their respective portfolio, subject to acceptance by the Advisor.
Maia Wealth evaluates and selects investments for inclusion in Client portfolios only after applying its internal due
diligence process. Maia Wealth may recommend, on occasion, redistributing investment allocations to diversify
the portfolio. Maia Wealth may recommend specific positions to increase sector or asset class weightings. The
Advisor may recommend employing cash positions as a possible hedge against market movement. Maia Wealth
may recommend selling positions for reasons that include, but are not limited to, harvesting capital gains or losses,
business or sector risk exposure to a specific security or class of securities, overvaluation or overweighting of the
position[s] in the portfolio, change in risk tolerance of the Client, generating cash to meet Client needs, or any risk
deemed unacceptable for the Client’s risk tolerance.
At no time will Maia Wealth accept or maintain custody of a Client’s funds or securities, except for the limited
authority as outlined in Item 15 – Custody. All Client assets will be managed within their designated account[s] at
the Custodian, pursuant to the Client investment advisory agreement, please see Item 12 – Brokerage Practices.
Financial Planning Services
Maia Wealth will typically provide a variety of financial planning and consulting services to Clients, pursuant to a
written financial planning agreement. Services are offered in several areas of a Client’s financial situation,
depending on their goals and objectives.
Generally, such financial planning services involve preparing a formal financial plan or rendering a specific financial
consultation based on the Client’s financial goals and objectives. This planning or consulting may
encompass one or more areas of need, including but not limited to, investment planning, retirement planning,
personal savings, education savings, insurance needs and other areas of a Client’s financial situation.
A financial plan developed for, or financial consultation rendered to the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence, or alter
retirement savings, establish education savings and/or charitable giving programs.
Maia Wealth may also refer Clients to an accountant, attorney, or other specialists, as appropriate for their unique
situation. For certain financial planning engagements, the Advisor will provide a written summary of the Client’s
financial situation, observations, and recommendations. For consulting or ad-hoc engagements, the Advisor may
not provide a written summary. Plans or consultations are typically completed within six months of contract date,
assuming all information and documents requested are provided promptly.
Financial planning and consulting recommendations poses a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor
for investment management services or to increase the level of investment assets with the Advisor as it would
increase the amount of advisory fees paid to the Advisor. Clients have the right to choose whether to implement
any recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If the Client
elects to act on any of the recommendations made by the Advisor, the Client is under no obligation to implement
the transaction through the Advisor.
Prior to engaging Maia Wealth to provide financial planning services, each Client is required to enter into an
agreement with the Advisor that define the terms, conditions, authority and responsibilities of the Advisor and the
Client.
Use of Independent Managers
Maia Wealth may recommend that a Client utilize one or more unaffiliated investment managers or investment
platforms (collectively “Independent Managers”) for all or a portfolio of a Client’s investment portfolio. In such
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instances, the Client will then enter into an advisory agreement with the Independent Manager[s] that defines the
terms in which the Independent Manager[s] will provide investment management and related services. Maia
Wealth may also assist in the development of the initial policy recommendations and managing the ongoing Client
relationship. Maia Wealth will perform initial and ongoing oversight and due diligence over the selected
Independent Manager[s] to ensure the Independent Managers’ strategies and target allocations remain aligned
with its clients’ investment objectives and overall best interests. The Client, prior to entering into an agreement with
unaffiliated money manager[s] or investment advisor[s], will be provided with the advisor's Form ADV 2A (or a
brochure that makes the appropriate disclosures).
Betterment Institutional Platform
Maia Wealth may recommend that certain Clients implement their investment portfolios through Betterment
Institutional, a division of Betterment LLC (herein “Betterment Institutional” or
the “Investment Platform”).
Betterment Institutional is what is often termed a “robo-advisor”, an online wealth management service that
provides automated, algorithm-based portfolio management advice. Robo-advisors use technology to deliver
similar services as traditional advisors, but generally only offer portfolio management and do not get involved in a
Client’s personal situation, such as taxes and retirement or estate planning. Maia Wealth chose to affiliate with
Betterment Institutional due to the Investment Platform’s customized portfolio allocations, automated rebalancing,
and competitive fees. Maia Wealth utilizes Betterment Institutional as a complement to its comprehensive financial
planning services to provide cost effective investing coupled with personalized financial planning.
To establish accounts with Betterment Institutional, the Client will also enter into one or more agreements with
Betterment that provides the authority for discretionary investment management by the Investment Platform. Maia
Wealth remains the Client’s primary advisor and relationship contact and will select or construct a portfolio of ETFs
and/or cash equivalents from the universe of investments included on the Investment Platform.
Maia Wealth will have the discretionary authority to instruct Betterment Institutional with respect to portfolio
construction, asset allocation and other investment decisions, subject to the limitations described herein.
Betterment Institutional will implement the portfolio and be responsible for the discretionary trading of the ETFs in
the Client’s portfolio, including the purchase and sale of investments and the automatic rebalancing back to targets.
Betterment Institutional utilizes between ten to twelve different ETF’s, representing various asset classes for the
construction of investment portfolios. As discussed above, Maia Wealth will work with each Client to construct a
portfolio to meets the needs of the Client. The Client has limited ability to put restrictions on its accounts. The
account[s] cannot contain investments that are not included in the Betterment Institutional universe of ETFs and
cash equivalents.
Betterment Institutional, under its discretionary authority, will automatically adjust and rebalance the Client’s
accounts daily based on the drift tolerance established for the positions in the investment portfolio. The Advisor’s
investment philosophy is long-term, but the Advisor may make such tactical overrides to take advantage of market
pricing anomalies or strong market sectors. The Advisor does not actively trade in the Client’s account[s]and is
also limited to a enter one allocation change per account per trading day through Betterment Institutional, the
Client should be aware of these potential disadvantages.
For its services, Betterment Institutional will charge an asset-based fee that is in addition to the Advisor’s fee.
Betterment Institutional’s fee includes the securities transaction fees for all trades. The Advisor will only receive
its investment advisory fees as detailed in Item 5.A. below and does not share in any fees earned by Betterment
Institutional.
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The Client, prior to entering into an agreement with the Investment Platform, will be provided with the Investment
Platform's Form ADV Part 2A (or a brochure that makes the appropriate disclosures). Client Account Management
Prior to engaging Maia Wealth to provide investment advisory services, each Client is required to enter into an
agreement with the Advisor that defines the terms, conditions, authority and responsibilities of the Advisor and the
Client. These services may include:
• Establishing an Investment Strategy – Maia Wealth, in connection with the Client, will develop a strategy
that seeks to achieve the Client’s goals and objectives.
• Asset Allocation – Maia Wealth will develop a strategic asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation and tolerance for risk for each Client.
• Portfolio Construction – Maia Wealth will develop a portfolio for the Client that is intended to meet the
stated goals and objectives of the Client.
• Investment Management and Supervision – Maia Wealth will provide investment management and ongoing
oversight of the Client’s investment portfolio.
Retirement Plan Advisory Services- Guideline Platform
Maia Wealth also offers Retirement Plan Services through the Guideline Platform. While the primary clients for
these services will be sponsors of pension, profit sharing and 401(k) plans, Maia Wealth can also provide these
services, where appropriate, to individuals and trusts, estates and charitable organizations. Maia Wealth will work
closely with the client, the plan administrator and/ or other third parties, to determine if Maia Wealth 's investment
approach is consistent with the client's investment strategy. The Guideline Platform will offer Plan investment
options and will be monitored according to the procedures and timing intervals determined by the client. Maia Wealth
will not be involved in executing transactions within the relevant plan in providing these monitoring services. For
pension, profit sharing and 401(k) plan clients where there are individual accounts with participants exercising
control over assets in their own account (''self-directed plans''), Maia Wealth can provide educational support and
investment workshops designed for the qualified plan participants. The nature of the topics to be covered will be
determined by Maia Wealth and the client under the guidelines established in Section 404(c) of the Employee
Retirement Income Security Act of 1974, as amended ("ERISA"). The educational support and investment
workshops will not provide plan participants with individualized, tailored investment advice or individualized, tailored
asset allocation recommendations outside the scope of the retirement plan. As part of its Qualified Plan Service,
limited to participant-directed plans, Maia Wealth also offers the sponsors of tax-qualified retirement plans managed
model portfolios that the sponsor can then offer to its plan participants. Qualified plan sponsors engaging Maia
Wealth to provide this service will have daily access to the performance of their plan participant accounts via a
website serviced by the plan's record-keeper.
Our Other Marketing Names
Some of our firm’s IARs have branded their practices with their own independent legal business entity name. The
Client should understand that the independent businesses are legal entities of the IAR and not of our firm. However,
regardless of the name under which our IAR markets their practice, all of our IARs are under the supervision of our
firm and their advisory services are provided through our firm. A complete listing of these entities is listed on our ADV
Part 1.
Disclosure Regarding Rollover Recommendations
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment advice to you
regarding your retirement plan account or individual retirement account, we are also fiduciaries within the meaning
of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which
are laws governing retirement accounts. We have to act in your best interest and not put our interest ahead of yours.
At the same time, the way we make money creates some conflicts with your interests.
Participant Account Management (Discretionary)
We use a third-party platform to facilitate management of held away assets such as defined contribution plan
participant accounts, with discretion. The platform allows us to avoid being considered to have custody of Client
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funds since we do not have direct access to Client log-in credentials to affect trades. We are not affiliated with the
platform in any way and receive no compensation from them for using their platform. A link will be provided to the
Client allowing them to connect an account(s) to the platform. Once Client account(s) is connected to the platform,
Adviser will review the current account allocations. When deemed necessary, Adviser will rebalance the account
considering client investment goals and risk tolerance, and any change in allocations will consider current
economic and market trends. The goal is to improve account performance over time, minimize loss during difficult
markets, and manage internal fees that harm account performance. Client account(s) will be reviewed at least
quarterly and allocation changes will be made as deemed necessary.
C. Wrap Fee Programs
Maia Wealth does not manage or place Client assets into a wrap fee program. Investment management services
are provided directly by Maia Wealth.
D. Assets Under Management
As of December 31, 2023, Maia Wealth currently manages $389,969,285 on a discretionary basis and $2,485,158
on a non-discretionary basis totaling $392,454,443 in assets under management. Clients may request more current
information at any time by contacting the Advisor.