Description of Firm
Amplius Wealth Advisors, LLC is a registered investment adviser based in Blue Bell, Pennsylvania. We
are organized as a limited liability company ("LLC") under the laws of the State of Delaware. We have
been providing investment advisory services since February 2021. We are majority owned by Liebman
Family LLC and Jem Partner Holdings LLC. We are indirectly owned by Samuel Liebman, Matthew
Liebman, and Aaron Marks.
The following paragraphs describe our services and fees. Refer to the description of each investment
advisory service listed below for information on how we tailor our advisory services to your individual
needs. As used in this brochure, the words "we," "our," and "us" refer to Amplius Wealth Advisors and
the words "you," "your," and "client" refer to you as either a client or prospective client of our firm.
Portfolio Management Services
We offer discretionary portfolio management services. Our investment advice is tailored to meet our
clients' needs and investment objectives.
If you participate in our discretionary portfolio management services, we require you to grant us
discretionary authority to manage your account. Subject to a grant of discretionary authorization, we
have the authority and responsibility to formulate investment strategies on your behalf. Discretionary
authorization will allow us to determine the specific securities and the amount of securities, to be
purchased or sold for your account without obtaining your approval prior to each transaction.
Discretionary authority is typically granted by the investment advisory agreement you sign with our firm
and the appropriate trading authorization forms.
You may limit our discretionary authority (for example, limiting the types of securities that can be
purchased or sold for your account) by providing our firm with your restrictions and guidelines in
writing.
We may also offer non-discretionary portfolio management services where requested as an
accommodation to our clients. If you enter into non-discretionary arrangements with our firm, we must
obtain your approval prior to executing any transactions on behalf of your account. You have an
unrestricted right to decline to implement any advice provided by our firm on a non-discretionary basis.
We may invest your assets according to one or more model portfolios developed by our firm. These
models are designed for investors with varying degrees of risk tolerance ranging from a more
aggressive investment strategy to a more conservative investment approach. Clients may impose
reasonable restrictions on investing in certain securities or types of securities in their account. In such
cases, these requests should be approved by us in writing.
As part of our portfolio management services, we may use one or more sub-advisers to manage a
portion of your account on a discretionary basis. The sub-adviser(s) may use one or more of their
model portfolios to manage your account. We will regularly monitor the performance of your accounts
managed by sub-adviser(s) and may hire and fire any sub-adviser without your prior approval. We
may pay a portion of our advisory fee to the sub-adviser(s) we use; however, you will not pay our firm a
higher advisory fee as a result of any sub-advisory relationships.
Financial Planning & Consulting Services
We offer financial planning services which typically involve providing a variety of advisory services to
clients regarding the management of their financial resources based upon an analysis of their
individual needs. These services can range from broad-based financial planning to consultative or
single subject planning, including but not limited to following:
• Holistic financial planning;
• Insurance and risk management overview and guidance;
• Tax efficiency overview and guidance;
• Liability overview and guidance;
• Asset allocation and investment management guidance;
• Retirement and education planning;
• Estate planning overview and guidance;
• Coordination with other professionals (CPA, attorneys, etc.); and
• Ongoing guidance for the above services on a mutually agreed upon cadence.
If you retain our firm for financial planning services, we will meet with you to gather information about
your financial circumstances and objectives. We may also use financial planning software to determine
your current financial position and to define and quantify your long-term goals and objectives. Once we
specify those long-term objectives (both financial and non-financial), we will develop shorter-term,
targeted objectives. Once we review and analyze the information you provide to our firm and the data
derived from our financial planning software, we will deliver a written plan to you, designed to help you
achieve your stated financial goals and objectives.
Financial plans are based on your financial situation at the time we present the plan to you, and on the
financial information you provide to us. You must promptly notify our firm if your financial situation,
goals, objectives, or needs change.
You are under no obligation to act on our financial planning recommendations. Should you choose to
act on any of our recommendations, you are not obligated to implement the financial plan through any
of our other investment advisory services. Moreover, you may act on our recommendations by placing
securities transactions with any brokerage firm.
Selection of Other Advisers
We may recommend that you use the services of a third-party money manager ("TPMM") to manage
all, or a portion of, your investment portfolio. After gathering information about your financial situation
and objectives, we may recommend that you engage a specific TPMM or investment program. Factors
that we take into consideration when making our recommendation(s) include, but are not limited to, the
following: the TPMM's performance, methods of analysis, fees, your financial needs, investment goals,
risk tolerance, and investment objectives. We will monitor the TPMM(s)' performance to ensure its
management and investment style remains aligned with your investment goals and objectives.
The TPMM(s) will actively manage your portfolio and will assume discretionary investment authority
over your account. In addition, TPMM(s) may be granted authority to further delegate such
discretionary investment authority to other TPMM(s). We will assume discretionary authority to hire and
fire TPMM(s) and/or reallocate your assets to other TPMM(s) where we deem such action appropriate.
Dynasty Network
We have entered into a contractual relationship with Dynasty Financial Partners, LLC ("Dynasty"),
which provides us with operational and back-office support including access to a network of service
providers. Through the Dynasty network of service providers, we receive preferred pricing on trading
technology, reporting, custody, brokerage, compliance and other related services. Dynasty charges a
"Platform Fee," which is included as part of your annual investment management fee, as described in
Item 5 below. In addition, Dynasty's subsidiary, Dynasty Wealth Management, LLC ("DWM") is an SEC
registered investment adviser, that provides access to a range of investment services including:
separately managed accounts ("SMA"), mutual fund and ETF asset allocation strategies, and unified
managed accounts ("UMA") managed by external third party managers (collectively, the "Investment
Programs"). We may separately engage the services of Dynasty and/or its subsidiaries to access the
Investment Programs. Under the SMA and UMA programs, we will maintain the ability to select the
specific, underlying third party managers that will, in turn, have day-to-day discretionary trading
authority over the requisite client assets.
DWM sponsors an investment management platform (the "Platform" or the "TAMP") that is available to
the advisers in the Dynasty Network, such as us. Through the Platform, DWM and Dynasty collectively
provides certain technology, administrative, operations and advisory support services that allow us to
manage our own client portfolios and access independent third-party managers that provide
discretionary services in the form of traditional managed accounts and investment models. We can
allocate all or a portion of your assets among the different independent third-party managers via the
Platform. We may also use the model management feature of the TAMP by creating our own asset
allocation model and underlying investments that comprise the model. Through the model
management feature, we may be able to outsource the implementation of trade orders and periodic
rebalancing of the model when needed.
We will maintain the direct contractual relationship with you and obtain, through such agreements, the
authority to engage independent third-party managers, DWM and/or Dynasty, as applicable, for
services rendered through the Platform in service to you. We may delegate discretionary trading
authority to DWM and/or independent third-party managers to effect investment and reinvestment of
client assets with the ability to buy, sell or otherwise effect investment transactions and allocate client
assets. If you
are participating in certain Investment Programs, DWM or the designated manager, as
applicable, is also authorized without prior consultation with either us or you to buy, sell, trade or
allocate your assets in accordance with your designated portfolio and to deliver instructions to the
designated broker-dealer and/or custodian of your assets.
Retirement Plan Advisory Services
We provide customized advisory services to corporate and not-for-profit retirement plans (each a
"Plan") pursuant to The Employee Retirement Income Security Act of 1974 ("ERISA"). Services include
both fiduciary and non-fiduciary services to the sponsor of the Plan (the "Plan Sponsor") and the
participants of the Plan ("Plan Participants"). Services may be provided on a non-discretionary basis
(ERISA 3(21) Fiduciary Services) or on a discretionary basis (ERISA 3(38) Services). Advisory
services are negotiated based on the needs of the Plan and the Plan Sponsor and are included in the
terms of a retirement plan investment management or consulting agreement.
We may provide some or all the following services pursuant to the terms of the retirement plan
investment management or consulting agreement:
ERISA Fiduciary Services
• Investment Policy Statement - We will consult with Plan Sponsor to determine the Plan's
objectives, investment parameters, risk tolerance, policies and constraints, and assist Plan
Sponsor in drafting an appropriate Investment Policy Statement ("IPS") or revising an existing
IPS
• Investment Management - We will assess, review and monitor the investment options made
available through the Plan and make recommendations about the Plan's investment menu,
based upon the Plan's IPS or other stated guidelines.
Non-ERISA Fiduciary Services
We will perform the Non-Fiduciary Services. We may provide these services or, alternatively, may
arrange for the Plan's other providers to offer these services, as agreed upon between us and you.
• Participant Education - As requested by the Plan Sponsor, we will provide to the Plan
Participants investment education services. These educational services will address general
investment principles and other such financial matters.
• Service Providers - We will assist you in evaluating the Plan's current service providers,
including its services, fees and performance, and conduct due diligence on alternative
providers.
• Benchmarks - We will prepare comparative benchmarks for the Plan, including relative
measures for fees, performance, and plan design.
Plan-Level Discretionary Investment Management Fiduciary Services
• We will develop an investment policy statement ("IPS") for you. The IPS establishes the
investment policies and objectives for the Plan.
• We will select a broad range of investment options available under the Plan consistent with
ERISA Section 404(c) and the regulations thereunder.
• We will provide ongoing and continuous discretionary investment management with respect to
the asset classes and investment alternatives available under the Plan in accordance with the
IPS. Under this authority, we may remove and/or replace the investment alternatives available
under the Plan in its discretion.
• You are responsible for determining whether the Plan should have a qualified default
investment alternative ("QDIA") for participants who fail to make an investment election.
• We will provide you with periodic reporting of investment performance and results.
Participant-Level Non-Discretionary Investment Advisory Fiduciary Services
If requested by a Plan participant, we will provide non-discretionary investment advice to the Plan
participant about Plan investment alternatives. The Plan participant shall have the final decision-
making authority regarding the initial selection, retention and changes in investment selections. We will
perform the Non-Fiduciary Services described below. We may provide these services or, alternatively,
may arrange for the Plan's other providers to offer these services, as agreed upon between us and
you.
Plan-Level Non-Fiduciary Services
• Provide fiduciary education and support:
• Educate on fiduciary responsibilities
• Develop and maintain a fiduciary audit file
• Provide meaningful fiduciary responsibility updates
• Provide newsletters and white papers
• Periodically review participant education and communications strategy
• Assist the Client in establishing plan objectives:
• Examine employee demographics
• Assist in determining budget parameters
• Periodically review changes in participant demographics
• Assist Client in vendor selection:
• Design and evaluate Request for Proposal (RFPs) and/or Request for Information (RFIs)
• Screen and evaluate proprietary vendor list, analyze responses and present concise
comparisons
• Provide a review of vendor's capabilities
• Interview finalists and negotiate fees and contract terms on Client's behalf
• Assist Client in negotiating services and fees
Participant-Level Non-Fiduciary Services
• Assist in the group enrollment meetings designed to increase retirement plan participation
among employees and to improve investment and financial understanding by the employees.
• Assist in the education of the participants in the Plan about general investment principles, the
investment alternatives available under the Plan and retirement readiness concepts.
Assets Held Away From Our Firm
We may leverage an Order Management System through Pontera to implement investment selection
and rebalancing strategies on behalf of the client in held away accounts (i.e., accounts not directly held
with our recommended custodian). These are primarily 401(k) accounts, HSAs, 403bs, 529 education
savings plans, 457 plans, profit sharing plans, and other assets not custodied with our recommended
custodian. We regularly review the available investment options in these accounts, monitor them, and
rebalance and implement our strategies in the same way we do other accounts, though using different
tools as necessary. There may be a difference in the performance of our strategies of an account using
Pontera in comparison to accounts held at our recommended custodian.
Types of Investments
We offer advice on equity securities, corporate debt securities, commercial paper, certificates of
deposit, municipal securities, mutual fund shares, United States government securities, options
contracts on securities, money market funds, fee-based annuities, real estate investment trusts
("REITs"), structured notes, exchange traded funds ("ETFs") and limited partnerships or private
placements.
Additionally, we may advise you on various types of investments based on your stated goals and
objectives. We may also provide advice on any type of investment held in your portfolio at the inception
of our advisory relationship.
Since our investment strategies and advice are based on each client's specific financial situation, the
investment advice we provide to you may be different or conflicting with the advice we give to other
clients regarding the same security or investment.
Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you. When we provide investment advice to you regarding your
retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I
of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. The way we make money creates some conflicts with
your interests, so we operate under a special rule that requires us to act in your best interest and not
put our interest ahead of yours. Under this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
Assets Under Management
As of December 31, 2022, we provide continuous management services for $1,013,510,118 in client
assets on a discretionary basis, and $8,262,225 in client assets on a non-discretionary basis.