Shotwell Rutter Baer is a Registered Investment Advisor, the owner of which is David W.
Shotwell. The firm was founded in 2001. On April 1, 2018, David Shotwell, the firm’s President,
became owner of Shotwell Rutter Baer. The firm provides financial planning services including
financial coaching and guidance; investment planning and account monitoring; retirement
planning, projections and asset allocation; income tax and estate planning; insurance and employee
benefits advice; family and estate planning and advice in related areas.
Client assets managed on a discretionary and non-discretionary basis as of December 31, 2023, are
as follows:
Discretionary assets: $ 144,915,467
Non-discretionary assets: $0
Services are provided in one of three ways:
On an hourly consultant basis, services are provided for an hourly fee with meetings as requested by
the client. Services are tailored to meet the needs of the client within the range of offerings and the
client determines the extent of the engagement. Services may be related to the areas of:
● Financial coaching and guidance
● Investment planning and account monitoring
● Retirement planning, projections and asset allocation
● Income tax and estate planning
● Insurance and employee benefits advice
● Family and estate planning
● Other reasonably related areas as agreed to.
On an ongoing financial planning subscription basis where our clients work one-on-one with a
planner over an extended period of time. By paying a monthly subscription, clients receive
ongoing access to a planner who will work with them to prepare, implement and monitor their
comprehensive financial plan. The planner will recommend any changes and ensure the plan is up
to date on a periodic basis. Follow-up phone and/or video calls and emails will be made to the
client to confirm that any agreed upon action steps have been carried out. The advisor and the
client will review this agreement annually.
In an investment management arrangement, where advisory services are available to the client on a
24/7 basis in any area of financial services requested or needed by the client, the client’s spouse,
the client's parents and/or the client's children. Client accounts are established, monitored, and
evaluated on an ongoing basis. Additional services include retirement planning, estate planning
(not including legal services), tax planning (not including document preparation), coaching in the
areas of credit, major purchases, family financial issues and any other related matter requested by
the client. The advisor initiates regular review meetings at the client location or advisor office but
is available to the client at any reasonable additional time(s) as may be requested by the client. We
tailor our advisory services to the needs of our individual clients by discussing their situation,
setting up a financial plan, and regularly reviewing their goals and progress. Model portfolios can
be customized within reason to accommodate certain tax or risk – related scenarios. Clients direct
and approve what securities to buy or sell.
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act
and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way we make money creates some conflicts with your interests, so we
operate under a special rule that requires us to act in your best interest and not put our interest
ahead of yours
Under this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give
prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
The investment management service relationship may exist in two ways:
a. At third party management companies (commonly referred to as custodians)
Custodians currently used by Shotwell Rutter Baer include Charles Schwab, Nationwide
Advisory Solutions and TIAA-CREF, however we may also have existing clients that use
SEI Private Trust Company, Vanguard and AssetMark. The recommendation of certain
custodians may change overtime and our practices are further discussed later in Items 12,
15, and 16 of this ADV Part 2A.
Advisors and employees of Shotwell Rutter Baer may invest in similar or identical
portfolios with a custodian as are recommended for clients. Because the investments are
standard portfolios primarily consisting of mutual funds, the use of the portfolios by
Shotwell Rutter Baer associates does not present a conflict of interest.
Clients in an assets-under-management relationship receive a custody agreement and
ADV Part 2/fee schedule from the custodian(s) used for their account(s).
b. In restricted accounts.
Restricted accounts are defined as retirement accounts which must remain with the current
custodian while the client is actively employed. The employer/custodian determines the
broker/dealer to be used and commission rates to be paid to that broker-dealer. Shotwell
Rutter Baer provides asset allocation, rebalancing and reporting services in addition to
financial services detailed above.
Prior to engaging in ongoing financial planning and investment management, the Client will go
through a 3-month initial planning engagement and onboarding process. During the onboarding
process our team will use our financial planning software to work through scenarios with you and
create a framework to help you achieve your goals. While not all items apply to every client,
typical topics covered include:
● Analysis of financial goals, including retirement spending, college savings, home
purchases, etc.
● Providing analysis and review of investment accounts and general asset allocation
recommendations.
● Savings and investment strategies to meet those goals.
● Social Security and pension claiming strategies.
● Debt reduction strategies.
● Life, health, disability, and long-term care insurance analysis.
At the end of the 3-month planning engagement, the Client will have the option to continue in our
ongoing financial planning arrangement with or without investment management services.