Advisory Business
Description of Firm
Henry Bragg & Co. is a registered investment adviser based
in Houston, TX. We are organized as a limited liability
company (“LLC”) under the laws of the State of Texas. We
have been providing investment advisory services since
November 2020. The principal owner of the firm is Henry S.
Bragg.
The following paragraphs describe our services and fees.
Refer to the description of each investment advisory service
listed below for information on how we tailor our advisory
services to your individual needs. As used in this brochure,
the words “we,” “our,” and “us” refer to Henry Bragg & Co.
(or “HBCo”) and the words “you,” “your,” and “client” refer
to you as either a client or prospective client of our firm.
Portfolio Advisory Services
We offer discretionary portfolio advisory services. Our
investment advice is tailored to meet our clients’ needs and
investment objectives.
If you participate in our discretionary portfolio advisory
services, we require you to grant our firm discretionary
authority to manage your account. Discretionary
authorization will allow us to determine the specific
securities, and the amount of securities, to be purchased or
sold for your account without your approval prior to each
transaction. Discretionary authority is typically granted by the
investment advisory agreement (“IAA”) you sign with our firm
and the appropriate trading authorization forms.
You can limit our discretionary authority (for example, limiting
the types of securities that can be purchased or sold for
your account) by providing our firm with your restrictions and
guidelines in writing.
As part of our portfolio advisory services, in addition to other
types of investments (see disclosures below in this section),
we may invest your assets according to one or more model
portfolios developed by Forum Financial Management, LP
(“Forum,” see Forum Financial Management, LP within this
section). The models are designed for investors with varying
degrees of risk tolerance ranging from a more aggressive
investment strategy to a more conservative investment
approach.
Once the appropriate portfolio(s) has been determined, the
account is generally managed based on the portfolio's goal.
Account supervision is guided by the stated objectives of
the client (i.e., Aggressive Growth, Growth, Growth and
Income, Income and Growth, or Income). HBCo will, if
appropriate, suggest modifications to the model or an
allocation among two or more of the models to address the
client’s individual needs more adequately. HBCo can also vary
from model portfolios to accommodate customized portfolios
where appropriate (see Special Situations within this section).
Qualified Plan Services
HBCo also offers Qualified Plan Services which consist of
several related advisory services that can be provided
separately or in combination depending on the client's needs.
While the primary clients for these services will be sponsors
of pension, profit sharing, and 401(k) plans, HBCo can also
provide these services, where appropriate, to individuals and
trusts, estates, and charitable organizations. HBCo's Qualified
Plan Services include assisting the client with selecting
suitable investments for the plan, re-evaluating those
selections periodically, and offering educational support to
the plan sponsor and the participants.
The nature of the topics to be covered with participants will
be determined by HBCo and the client
under the guidelines
established in Section 404(c) of the Employee Retirement
Income Security Act of 1974, as amended ("ERISA").
Trusted Advisor Services
This service is designed to provide advice, consulting, and
other financial services to ultra-high-net-worth clients. The
service may or may not include portfolio advisory services.
Financial Review Services
In certain circumstances, we will review your financial situation
and make suggestions on what we believe is best for you.
Types of Securities & Selection of Other Advisers
HBCo will primarily use institutional style-specific mutual
funds, Exchange Traded Funds (“ETFs”), U.S. government
securities, and municipal bonds, to fund various classes
within a portfolio, except when, in the fixed income category,
U.S. Treasuries are a better alternative or when there is a
benefit to directly holding high-yield bonds. We will utilize
Dimensional Fund Advisors, LP. (“DFA”) in all asset classes
unless Vanguard is deemed to offer a better solution. When
appropriate, HBCo will utilize DFA to manage individual
equities. From time to time, HBCo may enter into additional
written agreements with third-party registered investment
advisers or may employ an individual bond strategy or
individual brokerage Certificate of Deposits (CDs) for a portion
of a clients’ portfolios if HBCo deems it appropriate and in the
best interests of clients.
Forum Financial Management, LP
Forum provides services to our firm. We have engaged Forum as
a third-party service provider for the provision of back-office
services for the benefit of clients’ accounts. These services
include but are not limited to account administration, technology,
and trading. As such, the client should understand that we share
relevant client information with Forum and client expressly
permits us to disclose such client information to Forum. Forum
maintains a privacy policy whereby Forum does not disclose
non-public information obtained from us to any non-affiliated third
parties, except as required to process transactions on client’s
behalf or if required by law or regulation. HBCo pays Forum a fee
for its services. Clients are not charged any additional fees by us
for Forum’s services. Forum provides HBCo clients with lower
trading costs given its size and ability to negotiate with outside
providers. Because Mr. Bragg is the sole owner and
investment advisor, HBCo has a succession agreement in place
with Forum (see Brokerage Practices in Item 12). Documentation
of this agreement is on file with our qualified custodian.
Special Situations
As needed, we will advise you on various types of
investments based on your stated goals and objectives, as well
as provide advice on any type of investment held in your
portfolio. Legacy securities with low basis can be substituted in
the model portfolios for tax reasons. As time goes by, we’ll
attempt to reduce such positions in a tax-efficient way to bring
the portfolio into balance with the recommended securities.
Since our investment strategies and advice are based on each
client’s specific financial situation, the investment advice we
provide to you may be different or conflicting with the advice we
give to other clients regarding the same security or investment.
Assets Under Management
As of December 31, 2023, we had $279,562,711 of
discretionary assets under management and $5,031,788 of
non-discretionary assets under management totaling
$284,594,499.