A. Advisory Firm
Lifeworks Advisors, LLC (“Lifeworks” or the “Advisor”) is a registered investment advisor with the
U.S. Securities and Exchange Commission (“SEC”), which is organized as a limited liability company
(LLC) under the laws of Michigan. Lifeworks was founded in December 2009 and is a wholly-owned
subsidiary of Lifeworks Holdings, LLC. Lifeworks is operated by Ron Bullis (Partner) and Kurt Van
Dyken (Partner and Chief Compliance Officer, the “CCO”). This Disclosure Brochure provides
information regarding the qualifications, business practices, and advisory services provided by
Lifeworks.
Certain Advisory Persons market and deliver advisory services under a practice name or “doing business
as”, whose name and logo may appear on marketing materials as approved by Lifeworks, or client
statements approved by the custodian. It is important to note that the businesses are legal entities of the
Advisory Persons and not Lifeworks, nor the custodian. However, advisory services are engaged
exclusively through Lifeworks. This Disclosure Brochure provides information regarding the
qualifications, business practices, and the advisory services provided by Imprint.
B. Advisory Services
Lifeworks provides wealth management services pursuant to a wealth management agreement (“Wealth
Management Agreement”), financial planning and consulting services pursuant to a financial planning
agreement (“Financial Planning Agreement”), retirement plan advisory services pursuant to a retirement
plan advisory agreement (“Retirement Plan Agreement”) and strategic advice to individuals, high net
worth individuals, charitable organizations, trusts, estates, pension and profit sharing plans, and
businesses (each referred to as a “Client”). Lifeworks utilizes the services of independent third-party
managers for certain Clients. The advisory services offered by Lifeworks are described in further detail
below. See Item 8 below for additional details regarding Lifeworks’ investment strategies and related
risks.
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a
fiduciary, the Advisor upholds a duty of loyalty, fairness, and good faith toward each Client and seeks
to mitigate potential conflicts of interest. Lifeworks’ fiduciary commitment is further described in the
Advisor’s Code of Ethics. For more information regarding the Code of Ethics, please see Item 11 – Code
of Ethics, Participation or Interest in Client Transactions, and Personal Trading.
Wealth Management Services
Lifeworks provides discretionary wealth management services to its Clients, which generally include
discretionary management of investment portfolios in connection with a broad range of comprehensive
financial planning and consulting services. These services are described below.
Investment Management Services – Lifeworks provides customized investment advisory solutions for its
Clients. This is achieved through continuous personal Client contact and interaction while providing
discretionary and non-discretionary investment management and related advisory services. Lifeworks
works closely with each Client to identify their investment goals and objectives as well as risk tolerance
and financial situation in order to create a portfolio strategy.
Lifeworks’ investment strategy involves the development of a wealth plan that identifies the Client’s
financial and other goals. Lifeworks generally will identify each Client’s goals either (i) using cash
flow figures obtained through its financial planning suitability process or (ii) through conversations
with each Client. After identifying the Client’s goals, Lifeworks utilizes a risk-based approach in order
to build out asset allocation strategies and investment portfolios for its Clients, which often includes
the use of asset allocation models consisting of low-cost, diversified mutual funds and exchange-traded
funds (“ETFs”). The Advisor may also utilize third-party managers, individual stocks, bonds, options
contracts, and/or alternative investments to meet the needs of its Clients. The Advisor may retain
certain types of investments based on a Client’s legacy investments based on portfolio fit and/or tax
considerations.
Lifeworks selects, recommends, and/or retains mutual funds on a fund-by-fund basis and seeks to use
non-retail or institutional classes when possible. Due to specific custodial or mutual fund company
constraints, material tax considerations, and/or systematic investment plans, Lifeworks may select,
recommend, and/or retain a mutual fund share class that has a higher expense ratio than an equivalent
share class. Lifeworks will seek to select the lowest cost share class available that is in the best interest
of each Client and will ensure the selection aligns with the Client’s financial objectives and state
investment guidelines.
Use of Independent Managers – Lifeworks may recommend that certain Clients utilize one or more
unaffiliated investment managers or investment platforms (collectively “Independent Managers”) for
all, or a portion of a Client’s investment portfolio based on the Client’s needs and objectives. In such
instances, the Client will be required to enter into an investment management agreement with the
Independent Manager setting forth the terms under which the Independent Manager will render
investment advisory services. Lifeworks will perform initial and ongoing oversight and due diligence
over each Independent Manager to ensure the strategy remains aligned with Clients’ investment
objectives, restrictions, and overall best interests. Lifeworks will also assist the Client in the
development of the initial investment portfolio recommendations and in managing the ongoing Client
relationship between the Client and the Independent Manager. The Client, prior to entering into an
agreement with an Independent Manager, will be provided with the Independent Manager's Form ADV
Part 2A.
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA
retirement accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the
meaning of Title I of the Employee Retirement
Income Security Act (“ERISA”) and/or the Internal
Revenue Code (“IRC”), as applicable, which are laws governing retirement accounts. When deemed to
be in the Client’s best interest, the Advisor will provide investment advice to the Client regarding a
distribution from an ERISA retirement account or to roll over the assets to an IRA or recommend a
similar transaction, including rollovers from one ERISA-sponsored Plan to another, one IRA to another
IRA, or from one type of account to another account (e.g., commission-based account to fee-based
account). Such a recommendation creates a conflict of interest if the Advisor earns a new (or increases
its current) advisory fee as a result of the transaction. No client is under any obligation to roll over a
retirement account to an account managed by the Advisor.
Financial Planning and Consulting Services
Lifeworks provides financial planning and consulting services pursuant to a Financial Planning
Agreement entered into with its Clients. These services are typically provided to Clients as part of its
wealth management services or on a stand-alone basis. Services are comprehensive in nature, which
allows Lifeworks to view the Client’s finances holistically to address several areas of a Client’s financial
situation, depending on their goals and objectives. Generally, such financial planning services involve
creating a solution-focused approach to financial planning designed to allow the Client to make an
informed decision about investment planning, retirement planning, personal savings, education savings,
insurance needs, and other areas of a Client’s financial situation. In providing financial planning,
Lifeworks will first develop a course of activity for the specific area of the Client’s financial situation.
If the services are ongoing, Lifeworks will monitor the activities on an ongoing basis to ensure that the
financial planning services are continuing to meet the Client’s goals and objectives and will develop
updated recommendations as needed.
Lifeworks does not have the discretionary authority to implement financial planning recommendations
pursuant to a Financial Planning Agreement. For the implementation of investment recommendations
by Lifeworks, Clients must also enter into a Wealth Management Agreement with Lifeworks. Lifeworks
may work with Clients’ accountants, attorneys, or other specialists as appropriate for their unique
situation. By working with this network of skilled professionals, Lifeworks leverages these unique
insights to provide solutions that comprehensively address Clients’ financial situations and help to reach
their goals and objectives.
Financial planning and consulting recommendations pose a conflict of interest because Lifeworks has
an incentive to recommend that Clients engage Lifeworks for investment management services or to
increase the level of investment assets with Lifeworks, as it would increase the amount of advisory fees
paid to Lifeworks. Clients are not obligated to implement any recommendations made by Lifeworks or
maintain an ongoing relationship with Lifeworks. If the Client elects to act on any of the
recommendations made by Lifeworks, the Client is under no obligation to implement the transaction(s)
through Lifeworks.
Retirement Plan Advisory Services
Lifeworks provides retirement plan advisory services on behalf of the retirement plans (each a “Plan”)
and the company sponsoring the Plan (the “Plan Sponsor”) pursuant to a Retirement Plan Agreement.
Lifeworks’ retirement plan advisory services are designed to assist the Plan Sponsor in meeting its
fiduciary obligations to the Plan and its plan participants. Each engagement is customized to the needs
of the Plan and Plan Sponsor, and services generally include:
• Investment policy statement (“IPS”) design
• Investment Oversight (ERISA 3(21))
• Ongoing Investment review and recommendations
• Fee analysis
• Participant education consulting
• Fiduciary file
These services are provided by Lifeworks serving in the capacity of a fiduciary under the Employee
Retirement Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section
408(b)(2), the Plan Sponsor is provided with a written description of Lifeworks’ fiduciary status, the
specific services to be rendered, and all direct and indirect compensation Lifeworks reasonably expects
under the engagement.
C. Client Account Management
Prior to engaging Lifeworks, each Client is required to enter into one or more agreements depending on
the services selected by the Client. As described in Item 4.B. above, Lifeworks tailors its advisory
services to the individual needs of Clients. Wealth management Clients may impose restrictions on
investing in certain securities or types of securities, as set forth in each Client’s applicable Wealth
Management Agreement.
D. Wrap Fee Programs
For many discretionary wealth management clients, Lifeworks delivers its services through a wrap-fee
program. Under this program, Lifeworks pays from its advisory fee the Client’s cost of certain
brokerage and other expenses. This includes securities transaction fees, securities transaction fees for
certain mutual funds, custodial costs, administrative fees, fees for options contracts, transaction fees for
alternative investments, and other fees and expenses (“Covered Costs”). Depending on the level of
trading for the Client’s account in a particular year, the Client may pay more or less in total fees than if
the Client paid its own transaction fees. Including these fees into a single asset-based fee is considered
a “wrap fee program” (referred to herein as the “Wrap Program”). For more information, please see
Lifework’s Wrap Fee Program Brochure, which is included as a supplement to this Disclosure Brochure.
To the extent an account is not part of our Wrap Program, such as for certain legacy clients, the Client
will be subject to brokerage and custodial expenses in addition to our Advisory Fee.
E. Assets Under Management
As of December 31, 2023, Lifeworks manages $421,833,413 in Client assets, $376,601,485 of which
are managed on a discretionary basis and $45,231,928 on a non-discretionary basis.