Description of Firm
Leverty Financial Group, LLC is a registered investment adviser based in Hudson, Wisconsin. We are
organized as a limited liability company ("LLC") under the laws of the State of Delaware. We have
been providing investment advisory services since August 2020. We are owned by Michael Leverty,
Luke Keene, and Joshua Hawkins.
The following paragraphs describe our services and fees. Refer to the description of each investment
advisory service listed below for information on how we tailor our advisory services to your individual
needs. As used in this brochure, the words "we," "our," and "us" refer to Leverty Financial Group, LLC
and the words "you," "your," and "client" refer to you as either a client or prospective client of our firm.
Portfolio Management Services
We offer discretionary portfolio management services. Our investment advice is tailored to meet our
clients' needs and investment objectives.
If you participate in our discretionary portfolio management services, we require you to grant us
discretionary authority to manage your account. Subject to a grant of discretionary authorization, we
have the authority and responsibility to formulate investment strategies on your behalf. Discretionary
authorization will allow us to determine the specific securities, and the amount of securities, to be
purchased or sold for your account without obtaining your approval prior to each transaction. We will
also have discretion over the broker or dealer to be used for securities transactions, and over the
commission rates to be paid. Discretionary authority is typically granted by the investment advisory
agreement you sign with our firm, a power of attorney, or trading authorization forms.
You may limit our discretionary authority (for example, limiting the types of securities that can be
purchased or sold for your account) by providing our firm with your restrictions and guidelines in
writing.
We may also offer non-discretionary portfolio management services where requested as an
accommodation to our clients. If you enter into non-discretionary arrangements with our firm, we must
obtain your approval prior to executing any transactions on behalf of your account. You have an
unrestricted right to decline to implement any advice provided by our firm on a non-discretionary basis.
As part of our portfolio management services, we may use one or more sub-advisers to manage a
portion of your account on a discretionary basis. The sub-adviser(s) may use one or more of their
model portfolios to manage your account. We will regularly monitor the performance of your accounts
managed by sub-adviser(s), and may hire and fire any sub-adviser without your prior approval. We
may pay a portion of our advisory fee to the sub-adviser(s) we use; however, you will not pay our firm a
higher advisory fee as a result of any sub-advisory relationships.
We may also assist clients with various types of accounts including, but not limited to, IRAs, 529 plans
and donor advised funds for charitable contributions.
For certain clients, we also utilize two separate platforms of directly held mutual funds offered by the
State of Wisconsin called Tomorrow's Scholar and EdVest to manage 529 plans. Through Tomorrow's
Scholar and EdVest, we have access to a family of mutual funds with varying degrees of risk and
investment objective in order to create a customized and diverse portfolio for you.
Financial Planning & Consulting Services
We offer financial planning services which typically involve providing a variety of advisory services to
clients regarding the management of their financial resources based upon an analysis of their
individual needs. These services can range from broad-based financial planning to consultative or
single subject planning. If you retain our firm for financial planning services, we will meet with you to
gather information about your financial circumstances and objectives. We may also use financial
planning software to determine your current financial position and to define and quantify your long-term
goals and objectives. Once we specify those long-term objectives (both financial and non-financial), we
will develop shorter-term, targeted objectives. Once we review and analyze the information you provide
to our firm and the data derived from our financial planning software, we will deliver a written plan to
you, designed to help you achieve your stated financial goals and objectives.
Financial plans are based on your financial situation at the time we present the plan to you, and on the
financial information you provide to us. You must promptly notify our firm if your financial situation,
goals, objectives, or needs change.
We may also offer a service to help individuals create trusts or wills. We will serve as a consultant
and assist you in completing these documents through another entity.
You are under no obligation to act on our financial planning recommendations. Should you choose to
act on any of our recommendations, you are not obligated to implement the financial plan through any
of our other investment advisory services. Moreover, you may act on our recommendations by placing
securities transactions with any brokerage firm.
Held Away Assets
We may leverage an Order Management System through Pontera to implement investment selection
and rebalancing strategies on behalf of the client in held away accounts (i.e., accounts not directly
held with our recommended custodian). These are primarily 401(k) accounts, HSAs, 403bs, 529
education savings plans, 457 plans, profit sharing plans, and other assets not custodied with our
recommended custodian. We regularly review the available investment options in these accounts,
monitor them, and rebalance and implement our strategies in the same way we do other accounts,
though using different tools as necessary.
Selection of Other Advisers
We may recommend that you use the services of a third party money manager ("TPMM") to manage
all, or a portion of, your investment portfolio. After gathering information about your financial situation
and objectives, we may recommend that you engage a specific TPMM or investment program. Factors
that we take into consideration when making our recommendation(s) include, but are not limited to, the
following: the TPMM's performance, methods of analysis, fees, your financial needs, investment goals,
risk tolerance, and investment objectives. We will monitor the TPMM(s)' performance to ensure its
management and investment style remains aligned with your investment goals and objectives.
The TPMM(s) will actively manage your portfolio and will assume discretionary investment authority
over your account. We will assume discretionary authority to hire and fire TPMM(s) and/or reallocate
your assets to other TPMM(s) where we deem such action appropriate.
Dynasty Network
We have entered into a contractual relationship with Dynasty Financial Partners, LLC ("Dynasty"),
which provides us with operational and back office support including access to a network of service
providers. Through the Dynasty network of service providers, we may receive preferred pricing on
trading technology, reporting, custody, brokerage, compliance and other related services. Dynasty
charges a "Platform Fee," which is included as part of your annual investment management fee, as
described in Item 5 below. In addition, Dynasty's subsidiary, Dynasty Wealth Management, LLC
("DWM") is an SEC registered investment adviser, that provides access to a range of investment
services including: separately managed accounts ("SMA"), mutual fund and ETF asset allocation
strategies, and unified managed accounts ("UMA") managed by external third party managers
(collectively, the "Investment Programs"). We may separately engage the services of Dynasty and/or
its subsidiaries to access the Investment Programs. Under the SMA and UMA programs, we will
maintain the ability to select the specific, underlying third party managers that will, in turn, have day-to-
day discretionary trading authority over the requisite client assets.
DWM sponsors an investment management platform (the "Platform" or the "TAMP") that is available to
the advisers in the Dynasty Network, such as us. Through the Platform, DWM and Dynasty collectively
provides certain technology, administrative, operations and advisory support services that allow us to
manage our own
client portfolios and access independent third-party managers that provide
discretionary services in the form of traditional managed accounts and investment models. We can
allocate all or a portion of your assets among the different independent third-party managers via the
Platform. We may also use the model management feature of the TAMP by creating our own asset
allocation model and underlying investments that comprise the model. Through the model
management feature, we may be able to outsource the implementation of trade orders and periodic
rebalancing of the model when needed.
We will maintain the direct contractual relationship with you and obtain, through such agreements, the
authority to engage independent third-party managers, DWM and/or Dynasty, as applicable, for
services rendered through the Platform in service to you. We may delegate discretionary trading
authority to DWM and/or independent third-party managers to effect investment and reinvestment of
client assets with the ability to buy, sell or otherwise effect investment transactions and allocate client
assets. If you are participating in certain Investment Programs, DWM or the designated manager, as
applicable, is also authorized without prior consultation with either us or you to buy, sell, trade or
allocate your assets in accordance with your designated portfolio and to deliver instructions to the
designated broker-dealer and/or custodian of your assets.
Types of Investments
We offer advice on equity securities, corporate debt securities (other than commercial paper),
commercial paper, certificates of deposit, municipal securities, mutual fund shares, United States
government securities, money market funds, REITs, ETFs and limited partnerships.
Additionally, we may advise you on various types of investments based on your stated goals and
objectives. We may also provide advice on any type of investment held in your portfolio at the inception
of our advisory relationship.
Since our investment strategies and advice are based on each client's specific financial situation, the
investment advice we provide to you may be different or conflicting with the advice we give to other
clients regarding the same security or investment.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you.
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
Retirement Plan Services:
Leverty Financial Group, LLC offers Non-Discretionary Investment Advisory Services to employer-
sponsored retirement plans and their participants. Depending on the type of the Plan and the specific
arrangement with the Sponsor, we may provide one or more of these services. Prior to being engaged
by the Sponsor, we will provide a copy of this Form ADV Part 2 along with a copy of our Privacy Policy
and a copy of the Agreement you sign with our firm that contains the information required under Sec.
408(b)(2) of the Employee Retirement Income Security Act ("ERISA"), as applicable.
Non-Discretionary Fiduciary Services:
These services are designed to allow the Sponsor to retain full discretionary authority or control over
assets of the Plan. We will solely be making recommendations to the Sponsor. We will perform these
Non-Discretionary investment advisory services through our IARs and charge fees as described in this
Form ADV and the Agreement. If the Plan is covered by ERISA, we will perform these investment
advisory services to the Plan as a "fiduciary" defined under ERISA Section 3(21). The Sponsor may
engage us to perform one or more of the following Non-Discretionary investment advisory services.
Advisor will review with Sponsor the investment objectives, risk tolerance and goals of the Plan.
Advisor will provide recommendations to Sponsor to assist with identifying and evaluating vendors.
Based on the Plan's IPS or other guidelines established by the Plan, Advisor will review the investment
options available to the Plan and will make recommendations to assist Sponsor with selecting
designated investment alternatives ("DIAs") to be offered to Plan participants. Once Sponsor selects
the DIAs, Advisor will, on a periodic basis and/or upon reasonable request, provide reports and
information to assist Sponsor with monitoring the DIAs. If a DIA is required to be removed, Advisor will
provide recommendations to assist Sponsor with replacing the DIA.
Based on the Plan's IPS or other guidelines established by the Plan, Advisor will review the investment
options available to the Plan and will make recommendations to assist Sponsor with selecting or
replacing the Plan's qualified default investment alternatives ("QDIA(s)").
Advisor may provide participant education and support to Plan participants enrolled in or enrolling in
the Plan.
In providing Retirement Plan Services, Leverty Financial Group, LLC and its IARs may establish a
client relationship with one or more Plan participants or beneficiaries. Such client relationships develop
in various ways, including, without limitation:
• as a result of a decision by the Plan participant or beneficiary to purchase services from Leverty
Financial Group, LLC not involving the use of Plan assets;
• as part of an individual or family financial plan for which any specific recommendations
concerning the allocation of assets or investment recommendations relating to assets held
outside of the Plan; or
• through a rollover of an Individual Retirement Account ("IRA Rollover").
If Leverty Financial Group, LLC is providing Retirement Plan Services to a plan, IARs may, when
requested by a Plan participant or beneficiary, arrange to provide services to that participant or
beneficiary through a separate agreement. If a Plan participant or beneficiary desires to affect an IRA
Rollover from the Plan to an account advised or managed by Leverty Financial Group, LLC, IAR will
have a conflict of interest if his/her fees are reasonably expected to be higher than those paid to
Leverty Financial Group, LLC in connection with the Retirement Plan Services. IAR will disclose
relevant information about the applicable fees charged by Leverty Financial Group, LLC prior to
opening an IRA account. Any decision to affect the rollover or about what to do with the rollover assets
remain that of the Plan participant or beneficiary alone. In providing these optional services, we may
offer employers' and employees' information on other financial and retirement products or services
offered by Leverty Financial Group, LLC and our IARs.
Assets Under Management
As of December 31, 2023, we provide continuous management services for $479,917,147 in client
assets on a discretionary basis, and $1,338,637 in client assets on a non-discretionary basis. We also
manage $64,234,358 in client assets on a non-continuous basis.