ViaWealth, LLC (CRD # 309043) (ViaWealth), is registered as an investment adviser with
the Securities and Exchange Commission. ViaWealth is based in and organized as a
limited liability company under the laws of the State of Kansas and the United States of
America. The firm was founded in 2018, was registered as in investment adviser in 2020.
ViaWealth’s principal office and place of business is located at 8700 State Line Road, Suite
325, Leawood, KS 66206. Regular business hours are from 8:00am to 5:00pm Monday
through Friday. The firm can be contacted by phone at 844-484-7849.
D. Lance Larson and Reid M. Larson are Managing Members, Founding Partners, and
Investment Adviser Representatives of the firm. Jeffrey P. Rosenthal serves as Chief
Compliance Officer of the firm.
ViaWealth provides discretionary management, non-discretionary management, and
advisory services to its wealth management clients. Investment management services may
be provided directly by ViaWealth, be provided through a sub-advisory agreement with
Financial Counselors, Inc., a separately owned SEC registered investment advisory firm
located in Overland Park, KS, or be provided through other outside managers and or
platform providers.
Because the firm is a registered investment adviser, we are required to meet certain
fiduciary standards when providing investment advice to clients. Additionally, when we
provide investment advice related to a retirement plan account or an individual retirement
account, we are considered fiduciaries within the meaning of Title I of the Employee
Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are
laws governing retirement accounts. As such, we are required to act in your best interest
and not put our interest ahead of yours, even though our compensation creates some
conflicts with your interests in that the more you have us manage, the more we can earn.
Our clients however are under no obligation to use services recommended
by our
associated persons. Furthermore, we believe that our recommendations are in the best
interests of our clients and are consistent with our clients’ needs.
Clients may impose restrictions in investing in certain securities or types of securities in
accordance with their values or beliefs. However, if the restrictions prevent ViaWealth
from properly servicing the client account, or if the restrictions would require ViaWealth to
deviate from its standard suite of services, ViaWealth reserves the right to end the
relationship.
The firm does not sponsor a “wrap fee” program, although outside managers or platform
providers used or recommended by the firm may do so. For information regarding such
programs provided by outside managers or platform providers, please refer to the
applicable entity’s ADV Part 2 Disclosure Brochure or other disclosure document which is
available upon request.
Additionally, ViaWealth provides financial planning and consulting services, which may
include reviewing financial objectives, asset allocation, cash flow management, tax
preparation and planning, accounting services, insurance, investment management,
strategies for education funding, retirement planning, and estate planning. ViaWealth
may provide some financial planning and consulting services directly or may delegate some
services to outside “family office” or other service providers.
ViaWealth also provides retirement plan services to businesses which may include plan
level services such as discretionary management services, non-discretionary management
services, and investment advisory services related to different types of retirement plans.
When providing management services, the firm is responsible for implementing
recommendations. When the firm is providing advisory services, the client is responsible
for implementation of recommendations.
As of December 2023, the firm managed $211,924,944.00 in assets on a discretionary basis
and $0.00 on a non-discretionary basis.