Description of the Firm
Magnate Advisory Services, LLC is a Kentucky domiciled limited liability company formed in March of 2019.
Prior to that date, the entity was known as Magnate Wealth Management, LLC a Kentucky domiciled limited liability
company formed in 2016. We may operate under the trade name Magnate Advisory Services, LLC or
Magnate Wealth Management, LLC. Magnate Advisory Services, LLC and associates of the firm may register,
become licensed or meet certain exemptions to registration and/or licensing within other jurisdictions where
investment advisory business may be conducted. Our firm is not a subsidiary of nor does it control another
reportable financial industry entity.
The firm’s control persons are Brent A. Gorter and James C. Nicholson, Jr., CFP®.1 Mr. Nicholson serves as our
Chief Compliance Officer (senior supervisor). Further information about the partners’ backgrounds may be
found in their accompanying supplement that is included with this brochure.
Description of Services Offered
Magnate Advisory Services, LLC provides financial planning services that focus on areas such as cash flow and
budgeting, funding a college education, retirement planning, and risk management, estate or tax planning,
among others. Ongoing and continuous supervision of clients’ portfolios are provided through our portfolio
management services. We are available to assist retirement plan sponsors, and we also provide educational
workshops involving a broad range of financial planning and investing topics.
During or prior to this meeting you will be provided with our Form ADV Part 2 firm brochure that includes a
statement involving our privacy policy, as well as a brochure supplement about the representative who will be
assisting you. We will also ensure that any material conflicts of interest have been disclosed to you that could be
reasonably expected to impair the rendering of unbiased and objective advice.
If you wish to engage Magnate Advisory Services, LLC for its services, you must first execute a written
engagement agreement with our firm. Thereafter discussion and analysis will be conducted to determine your
financial needs, goals, holdings, etc. Depending on the scope of the engagement, you may be asked to provide
copies of the following documents early in the process:
• Wills, codicils and trusts
• Insurance policies
• Mortgage information
• Tax returns
• Student loans
• Divorce decree or separation agreement
• Current financial specifics including W-2s or 1099s
• Information on current retirement plans and benefits provided by your employer
• Statements reflecting current investments in retirement and non-retirement accounts
• Employment or other business agreements you may have in place
• Completed risk profile questionnaires or other forms provided by our firm
1 Please refer to the end of this brochure for further information about associated personnel professional designations.
It is important that you provide us with an adequate level of information and supporting documentation
throughout the term of the engagement, including but not limited to: source of funds, income levels, and an
account holder or their legal agent’s authority to act on behalf of the account, among other information that
may be necessary. This helps us determine the appropriateness of our planning strategies and/or investment
recommendations. The information and/or financial statements you provide need to be accurate. Our firm may,
but we are not obligated to, verify the information you have provided, which will then be used in the advisory
process. It is also essential to keep us informed of significant issues that may call for an update to your plan.
Events such as changes in employment or marital status, an unplanned windfall, etc., can have an impact on
your circumstances and needs. We need to be aware of such events, so that we may make adjustments as
necessary in order to keep you on track toward your goals.
Financial Planning Services
The incorporation of most or all of the following planning components allows for not only a thorough analysis,
but also a refined focus of your goals and objectives. Your customized plan may be as broad-based or narrowly
focused as you desire. Note when our planning focuses only on certain areas of your interest or need, your
overall situation or needs may not be fully addressed due to limitations you may have established.
Cash Flow Analysis and Debt Management
A review of your income and expenses may be conducted to determine your current surplus or deficit. Based
upon the results, we might recommend prioritizing how any surplus should be used, or how to reduce expenses
if they exceed your income. In addition, advice on the prioritization of which debts to repay may be provided,
based upon such factors as the debt’s interest rate and any income tax ramifications. Recommendations may
also be made regarding the appropriate level of cash reserves for emergencies and other financial goals. These
recommendations are based upon a review of cash accounts (such as money market funds) for such reserves
and may include strategies to save desired reserve amounts.
Risk Management
A risk management review includes an analysis of your exposure to major risks that could have a significant
adverse impact on your financial picture; such as premature death, disability, property and casualty losses, or
the need for long-term care planning. Advice may be provided on ways to minimize such risks and about
weighing the costs of purchasing insurance versus the benefits of doing so and, likewise, the potential cost of
not purchasing insurance (“self-insuring”).
Employee Benefits
A review is conducted, and analysis is made as to whether you, as an employee, are taking maximum advantage
of your employee benefits. We will also offer guidance on your employer-sponsored retirement plan and/or
stock options, along with other benefits that may be available to you.
Personal Retirement Planning
Retirement planning strategies typically include projections of your likelihood of achieving your financial goals,
with financial independence usually the primary objective. For situations where projections show less than the
desired results, a recommendation may include showing you the impact on those projections by making changes
in certain variables (i.e., working longer, saving more, spending less, taking more risk with investments). If you
are near retirement or already retired, advice may be given on appropriate distribution strategies to minimize
the likelihood of running out of money or having to adversely alter spending during your retirement years.
College Funding
Advice involving college funding may include projecting the amount that will be needed to achieve post-
secondary education funding goals, along with savings strategies and the “pros-and-cons” of various college
savings vehicles that are available. We are also available to review your financial picture as it relates to eligibility
for financial aid or the best way to contribute to family members, such as grandchildren, if appropriate.
Tax Strategies
Advice may include ways to minimize current and future income taxes as a part of your overall financial planning
picture. For example, recommendations may be offered as to which type of account(s) or specific investments
should be owned based in part on their “tax efficiency,” with consideration that there is always a possibility of
future changes to federal, state or local tax laws
and rates that may impact your situation. Upon your request,
we will assist you in preparing data collection forms for your accountant’s review but we do not provide tax or
accounting advice.
Estate Planning
Our review typically includes an analysis of your exposure to estate taxes and your current estate plan, which
may include whether you have a will, powers of attorney, trusts and other related documents. We may assess
ways to minimize or avoid future estate taxes by implementing appropriate estate planning strategies, such as
the use of applicable trusts. We generally recommend that you consult with a qualified attorney when you
initiate, update, or complete estate planning activities. From time-to-time, we will participate in meetings or
phone calls between you and your attorney with your prior approval.
Divorce Planning
Separation or divorce can have a major impact on your goals and plans. We will work with you to help you gain
an understanding of your unique situation and provide you with a realistic financial picture so that you are in a
better situation to communicate with your legal counsel, mediator or soon to be ex-spouse. We can assist in the
completion of cash flow and net worth projections, budget analysis, as well as help you to understand what the
consequences and/or benefits are involving a settlement.
Investment Consultation
Our investment consultation component often involves providing information on the types of investment
vehicles available, employee retirement plans and/or stock options, investment analysis and strategies, asset
selection and portfolio design. The strategies and types of investments that may be recommended are further
discussed in Item 8 of this brochure.
Business Consultation
We are available to assist businesses in a variety of ways to include business strategy, debt management, general
financial advice, risk management, as well as assisting you with matters involving coordination with your financial
institution, retirement plan advisor, and attorney or accounting firm.
Broad-Based v. Modular Financial Planning
A broad-based plan is an endeavor that requires detail. Certain variables can affect the development of the plan,
such as the quality of your own records, complexity and number of current investments, diversity of insurance
products and employee benefits you currently hold, size of the potential estate, and special needs of the client
or their dependents, among others. At your request, we may concentrate on reviewing only a specific area
(modular or component planning), such as investment allocation at your employer’s retirement plan, funding an
education, an estate planning issue, or simply evaluating the sufficiency of your current retirement plan.
Whether we have created a broad-based or modular plan, we will present you with a summary of our
recommendations, guide you in the implementation of some or all of them per your decision, as well as offer
you periodic reviews thereafter. We will present you with a summary of our recommendations, guide you in the
implementation of some or all of them per your decisions, as well as encourage ongoing reviews thereafter. You
retain discretion over all implementation decisions and have the right to accept or reject any recommendation
that we make.
Educational Workshops
We provide periodic complimentary educational seminar sessions for those desiring information on personal
finance and investing. Topics may include issues related to general financial planning, educational funding,
estate planning, retirement strategies, implications involving changes in marital status, and various other
current economic or investment topics. Our workshops are educational in nature and do not involve the sale of
insurance or investment products.
Portfolio Management Services
You may engage our firm to implement the investment strategies we have recommended to you. We typically
prepare investment guidelines reflecting your objectives, time horizon, tolerance for risk, as well as any
reasonable account constraints you may have for the portfolio. For example, you have the right to exclude
certain securities (e.g., options, stocks, etc.) at your discretion. Portfolio guidelines will be designed to be
specific enough to provide future guidance while allowing flexibility to work with changing market conditions.
Since this effort is the product of information and data you have given to us, you may be asked to review it and
provide your final approval. We will then develop a customized portfolio for you based on your unique situation
which will include the employment of a broad range or more narrowly focused choice of investment vehicles
that are discussed in further detail in Item 8 of this brochure. We manage portfolios on a discretionary or
nondiscretionary basis (defined in Item 16).
Retirement Plan Services
Our firm is available to assist retirement plan sponsors by informing them of the scope of their duties and
responsibilities, assisting them with making a determination involving their investment options, and providing
general advice and support during retirement plan group enrollment. We provide these services on a
nondiscretionary basis as defined in § 3(21) of the Employee Retirement Income Security Act of 1974 (ERISA),
and serve in a “limited scope” fiduciary capacity. We do not serve as investment manager, plan administrator or
in an ERISA § 3(38) discretionary role. Portfolio management will be accomplished by plan participants on a self-
directed basis.
Wrap Fee Program
Our firm does not sponsor or serve as a portfolio manager in an investment program involving wrapped
(bundled) fees.
Client Assets Under Management
Our firm manages $200,614,637 on a discretionary basis, and $9,318,601 on a non-discretionary basis for a
total of $209,933,238 regulatory assets under management as of December 31, 2023.
2 The term “assets under management” and rounding per the SEC’s General Instructions for Part 2 of Form ADV.
General Information
Our advisory firm does not provide legal or accounting services. With your consent, we will work with a
professional of your choice to assist with the coordination and implementation of various strategies. You should
be aware these other professionals will charge you separately for their services and these fees will be in addition
to our own advisory fee.
Our firm will use its best judgment and good faith in accordance with its fiduciary duty in rendering its services.
We cannot warrant or guarantee the achievement of a particular goal or level of account performance, or that a
client account will be profitable over time. Past performance is not necessarily indicative of future results.
Except as may otherwise be provided by law, our firm will not be liable to the client, heirs, or assignees for any
loss an account may suffer by reason of an investment decision made or other action taken or omitted in good
faith by our firm with that degree of care, skill, prudence and diligence under the circumstances that a prudent
person acting in a fiduciary capacity would use; any loss arising from our adherence to your direction or that of
your legal agent; any act or failure to act by a service provider maintaining an account. Federal and state
securities laws impose liabilities under certain circumstances on persons who act in good faith and, therefore,
nothing contained in this document or our client engagement agreement shall constitute a waiver of any rights
that a client may have under federal and state securities laws.