GreyCliff Wealth Management, LLC (“GreyCliff”, the “Firm”) has been in business since February
of 2020. The firm is owned by Jason Gold, Brian Tirri, and Ina Cohen.
GreyCliff serves as an independent and unbiased investment advisor to its clients. As a fiduciary,
GreyCliff places client interests at the forefront of all of its efforts. No adviser can guarantee that a
client will meet their goals or achieve a given performance target however, GreyCliff strives toward
delivering to all clients the benefit of dedicated professionals serving with diligence, professionalism
and integrity.
Asset Management
Generally, each client who engages GreyCliff for asset management services will begin by engaging
with GreyCliff professionals in the creation of a written financial plan. GreyCliff believes that
thoughtful financial planning can be an effective tool for protecting and accumulating wealth. It can
also assist in the planning for special needs for clients, including their businesses and wealth transfer
issues. In most cases, the client will supply to GreyCliff information including income, investments,
savings, insurance, age and many other items that are helpful to the firm in assessing financial goals.
The information is typically provided during personal interviews and supplemented with written
information. Once the information is received, GreyCliff will discuss financial needs and goals with
the client, and compare the client’s current financial situation with the goals stated. Once these are
compared, GreyCliff will create a financial plan to help clients meet their goals. The financial plan
addresses the six vital areas of financial planning: Cash Flow Management, Risk Management,
Investment Planning, Tax Planning Strategies, Retirement Planning, and Estate Planning. The plan is
intended to be a suggested blueprint of how to meet your goals. Not every plan will be the same for
every client. Each one is specific to the client who requested it. Because the plan is based on
information supplied by the client, it is very important that clients accurately and completely
communicate to the firm the information it needs. Also, as circumstances and needs may change, it is
very important that clients continually update the firm with any changes so that if the updates require
changes to the financial plan, GreyCliff can make those changes. Otherwise, plans may no longer be
accurate.
During the planning process, it may be determined that a client would benefit from the expertise of
another professional, such as an estate planning attorney or tax advisor. If clients request, GreyCliff
may recommend the services of other professionals for implementation purposes. Clients are under
no obligation to engage the services of any such recommended professional. Clients retain absolute
discretion over all such implementation decisions and are free to accept or reject any recommendation
from GreyCliff. If clients engage the services of any professional recommended by GreyCliff, and a
dispute arises thereafter relative to such engagement, clients agree to seek recourse exclusively from
and against the engaged professional. GreyCliff may receive a fee from professionals recommended
by GreyCliff. Receipt of such fees represents a conflict of interest whereas GreyCliff may recommend
a professional based on fees received rather than based on client suitability. Such conflict is disclosed
to clients before any recommendation is made and clients are reminded, they are free to choose any
other professional for implementation purposes.
The financial plan will be used to create investment guidelines to which client accounts will be
managed. When GreyCliff performs asset management services, GreyCliff will do so on a
discretionary basis. This means that while clients will communicate regularly with GreyCliff,
GreyCliff will not seek specific approval of changes to client accounts. Clients can always make
deposits or withdrawals in their accounts at any time. Clients should be aware that if GreyCliff is
managing the client’s assets, they may not be able to place restrictions on the types of investments in
an account or portfolio. Because GreyCliff takes discretion when managing accounts, clients engaging
the Firm will be asked to execute a Limited Power of Attorney (granting GreyCliff the discretionary
authority over the client accounts) as well as an Investment Management Agreement that outlines the
responsibilities of both the client and GreyCliff.
Assets under Management
As of March 26, 2024, GreyCliff manages approximately $75,013,687 all on a discretionary basis.