Adviser Profile

As of Date 09/17/2026
Registration SEC, Approved, 03/04/2020
ADV Location MADISON, WI, United States
Contact Info 608 xxxxxxx
Websites
AUM* 1,303,110,029 19%
of that, discretionary 1,275,902,119 19%
Number of Employees 17 6%
of those in investment advisory functions 17 42%
Private Fund GAV* 0
Avg Account Size 209,739 11%
% High Net Worth 17.65% 0%
SMA’s Yes
Private Funds 0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pension and profit sharing plans
- Charitable organizations

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services

Compensation Arrangments

- A percentage of assets under your management

Reported AUM

1B 1B 911M 729M 547M 365M 182M
2020 2021 2022 2023 2024 2025 2026
Discretionary
Non-discretionary

Private Funds

No private funds

Employees

Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker464287671 Stock NameISHARES TR $ Position$77,102,171 % Position10.00% $ Change21.00% # Change0.00%
Stck Ticker31609A503 Stock NameFIDELITY COVINGTON TRUST $ Position$52,686,366 % Position7.00% $ Change19.00% # Change6.00%
Stck Ticker092528603 Stock NameBLACKROCK ETF TRUST II $ Position$47,586,263 % Position6.00% $ Change6.00% # Change5.00%
Stck Ticker09290C103 Stock NameBLACKROCK ETF TRUST $ Position$36,229,957 % Position5.00% $ Change2.00% # Change-13.00%
Stck Ticker92647X863 Stock NameVICTORY PORTFOLIOS II $ Position$37,099,840 % Position5.00% $ Change6.00% # Change6.00%
Stck Ticker14020W106 Stock NameCAPITAL GROUP DIVIDEND VALUE $ Position$31,083,836 % Position4.00% $ Change18.00% # Change2.00%
Stck Ticker464287663 Stock NameISHARES TR $ Position$35,240,170 % Position4.00% $ Change10.00% # Change3.00%
Stck Ticker46434V290 Stock NameISHARES TR $ Position$28,439,675 % Position4.00% $ Change24.00% # Change5.00%
Stck Ticker46138G649 Stock NameINVESCO EXCH TRADED FD TR II $ Position$30,144,551 % Position4.00% $ Change39.00% # Change9.00%
Stck Ticker46434V621 Stock NameISHARES TR $ Position$20,162,909 % Position3.00% $ Change8.00% # Change0.00%

Brochure Summary