WealthPLAN Partners, LLC is a Registered Investment Adviser with our primary location in Omaha, NE. In
addition to doing business under our name WealthPLAN Partners, LLC, we also have various Investment
Advisor Representatives who use different Doing Business As (DBA) names which are all disclosed on our
ADV Pt. 1. The firm is a Limited Liability Company under the laws of the State of Nebraska and has been
in business as an independent registered investment adviser since December 2019. The firm is indirectly
controlled by Todd Feltz, Brent O’Mara, Wade Behlen each holding 33.3% ownership interests, in
WealthPlan Group, LLC the direct majority owner of WealthPLAN Partners, LLC.
This Disclosure Brochure describes our business. In this brochure, the words, “we,” “our”, “the firm” and
“us” refer to the firm and the words “you”, “your”, and “client” refer to you as either the client or prospective
client of our firm. Investment Advisor Representatives may have their own legal business entities whose
business names and logos may appear on marketing materials as approved by WealthPLAN Partners, LLC,
or client statements as approved by the Custodian. The Client should understand that the businesses are
legal entities of the Investment Advisor Representative and not of WealthPLAN Partners, LLC, nor the
Custodian. Additionally, the business entity may provide services other than as an Investment Advisor
Representative as disclosed herein; However, Investment Advisory Services of the Investment Advisor
Representatives are provided through WealthPLAN Partners, LLC.
We provide financial planning, consulting, and investment management services. Prior to engaging us to
provide any of the foregoing investment advisory services, the client is required to enter into one or more
written agreements with the firm, setting forth the terms and conditions under which we render our services
(collectively the “Agreement”).
As of December 31, 2023, our firm manages $1,603,258,043 on a discretionary basis and $209,478,200
on a non-discretionary basis, totaling an aggregate $1,812,736,649 in Assets Under Management.
Business Entities of Investment Advisor Representatives
Investment Advisor Representatives may have their own legal business entities whose business names
and logos may appear on marketing materials as approved by WealthPLAN Partners, LLC, or client
statements as approved by the Custodian. The Client should understand that the businesses are legal
entities of the Investment Advisor Representative and not of WealthPLAN Partners, LLC, nor the Custodian.
Additionally, the business entity may provide services other than as an Investment Advisor Representative
as disclosed herein; However, Investment Advisory Services of the Investment Advisor Representatives
are provided through WealthPLAN Partners, LLC.
Financial Planning and Consulting Services
We may provide our clients with a broad range of comprehensive financial planning and consulting services.
These services include business planning, investments, insurance, retirement, education, estate planning,
and tax and cash flow needs of the client. Financial planning services will be provided in an ongoing
relationship.
In performing these services, we are not required to verify any information received from the client or from
the client’s other professionals (e.g., attorney, accountant, etc.) and are expressly authorized to rely on
such information. We may recommend our own services, our Advisory representatives in their individual
capacities as registered representatives of a broker-dealer, and/or other professionals to implement these
recommendations. Clients are advised that a conflict of interest exists if we recommend our own services.
The client is under no obligation to act upon any of the recommendations we make under a financial
planning or consulting engagement or to engage us or the services of any such recommended professional.
The client retains absolute discretion over all such implementation of decisions and is free to accept or
reject any of our recommendations. We strongly recommend you promptly notify us if there is ever a change
in your financial situation or investment objectives for the purpose of reviewing, evaluating, or revising our
previous recommendations and/or services.
Results of the analysis or review may be provided verbally, in a written financial plan or analysis, or
delivered via online access to a financial planning or analysis tool.
Investment Management Services
Clients can engage us to manage all or a portion of their assets on a discretionary basis. Clients can
establish accounts at either Schwab, NFS or Pershing for the custody of assets, with our assistance.
We primarily allocate clients’ investment management assets among mutual funds, exchange-traded funds
(“ETFs”), individual debt and equity securities, managed futures, real estate partnerships and/or options,
as well as the securities components of variable annuities and variable life insurance contracts in
accordance with the investment objectives of the client. In addition, we may recommend that clients who
are “accredited investors” as defined under Rule 501 of the Securities Act of 1933, as amended, invest in
private placement securities, which may include debt, equity, and/or pooled investment vehicles when
consistent with the clients’ investment objectives. We also provide advice about any type of investment
held in clients' portfolios.
We may also render non-discretionary investment advisory services to clients relative to variable life/annuity
products that they may own, their individual employer-sponsored retirement plans, and/or 529 plans or
other products that may not be held by the client’s primary custodian. In so doing, we either direct or
recommend the allocation of client assets among the various investment options that are available with the
product. Client assets are maintained at the specific insurance company or custodian designated by the
product.
We tailor our advisory services to the individual needs of clients. We consult with clients initially and on an
ongoing basis to determine risk tolerance, time horizon and other factors that may impact the client’s
investment needs. We strive to ensure that clients’ investments are suitable for their investment needs,
goals, objectives and risk tolerance based on information provided by the client on the Client Profile form,
the Fact Finder, and during a one-on-one meeting with the client(s) initially and at least annually. Clients
are advised to promptly notify the firm if there are changes in their financial situation or investment
objectives or if they wish to impose any reasonable restrictions upon our management services. Clients
may impose reasonable restrictions or mandates on the management of their account (e.g., require that a
portion of their assets be invested in socially responsible funds).
Our firm will occasionally utilize the sub-advisory services of a third-party investment advisory firm or
individual advisor to aid in the implementation of an investment portfolio designed by our firm. Before
selecting a firm or individual, our firm will ensure that the chosen party is properly licensed or registered.
Asset Management for Held Away Accounts:
As part of our Asset Management services for held away Accounts, our firm has entered into a service
agreement with Pontera Solutions Inc (“Pontera®”). in order to be able to create a portfolio consisting of the
securities/investment opportunities made available by the plan sponsor. The client’s individual investment
strategy is tailored to their specific needs and may include some or all of the securities made available in
their Plan. Portfolios will be designed to meet a particular investment goal, determined to be suitable to the
client’s circumstances. Once the appropriate portfolio has been determined, portfolios are continuously and
regularly monitored, and if necessary, rebalanced.
Institutional Intelligent Portfolios®
Our firm may offer portfolio management services using Institutional Intelligent Portfolios® (IIP) software,
an online investment management platform that automatically rebalances portfolios for use by independent
investment advisers and sponsored by Schwab Wealth Investment Advisory, Inc. (the “Program” and
“SWIA,” respectively). Through the Program, our firm offers clients a range of investment strategies we
have constructed and manage,
each consisting of a portfolio of exchange traded funds (“ETFs”) and a cash
allocation. The client’s portfolio is held in a brokerage account opened by the client at SWIA’s affiliate,
Charles Schwab & Co., Inc. Our firm is independent of and not owned by, affiliated with, or sponsored or
supervised by SWIA, Schwab or their affiliates (together, “Schwab”). The Program is described in the
Schwab Wealth Investment Advisory, Inc. Institutional Intelligent Portfolios® Disclosure Brochure (the
“Program Disclosure Brochure”), which is delivered to clients by SWIA during the online enrollment process.
The minimum investment required to open an account is $5,000.
Our firm, and not Schwab, is the client’s investment adviser and primary point of contact with respect to the
Program. Our firm is solely responsible, and Schwab is not responsible, for determining the appropriateness
of the Program for the client, choosing a suitable investment strategy and portfolio for the client’s investment
needs and goals, and managing that portfolio on an ongoing basis. SWIA’s role is limited to delivering the
Program Disclosure Brochure to clients and administering the Program so that it operates as described in
the Program Disclosure Brochure.
Our firm has contracted with SWIA to provide the technology platform and related trading and account
management services for the Program. This platform enables our firm to make the Program available to
clients online and includes a system that automates certain key parts of the investment process (the
“System”). Our firm will make the final decision and select a portfolio based on all the information made
available about the client. The System also includes an automated investment engine through which our
firm manages the client’s portfolio on an ongoing basis through automatic rebalancing and tax-loss
harvesting (if the client is eligible and elects). In connection with the client’s appointment of our firm, the
client grants trading authority over their account to SWIA. The client understands when electing to use the
Program, the client will not have authority to give Charles Schwab & Co., Inc. trading instructions on the
program account, or to closely control the timing of purchases or liquidations. All trading instructions will be
given to Charles Schwab & Co., Inc. by SWIA via the Automated Investment Engine. The Program relies
upon systematic rebalancing and models for ongoing management of the account.
Clients will also execute a Financial Planning & Consulting Agreement and pay a separate, one-time initial
fee for financial planning & consulting services. Thereafter, clients will receive ongoing financial planning &
consulting services as part of the Institutional Intelligent Portfolios® service (with no separate and ongoing
financial planning and consulting fees) unless disclosed in advance provided the client pays $6,000 or more
in advisory fees attributed to our firm’s Institutional Intelligent Portfolios® service. Please see the Financial
Planning & Consulting section in Item 5 of this Brochure for more information regarding initial Financial
Planning & Consulting fees to be assessed.
Variable Annuity Management
Clients can also engage us to manage all or a portion of their previously purchased variable annuity assets
on a discretionary basis. In order to engage us to manage variable annuity assets under this arrangement
the client must hold the variable annuity contract for one year. After the one-year anniversary, if the client
wishes to have variable annuity assets managed by us, the client(s) will be asked to enter into the firm’s
written investment advisory agreement. This agreement will set forth the terms and conditions of the
management relationship. We provide this service without charging a separate investment advisory fee.
We may allocate clients’ variable annuity subaccounts among the selections made available by the
insurance company issuing the variable annuity contract. Such allocations will be made based on the
investment objectives of the client. The variable annuity subaccounts will be periodically reviewed and
reallocated as needed among the investment selections to remain consistent with the client’s goals and
objectives. All variable annuity assets are maintained at the insurance company issuing the variable annuity
and the insurance company will continue to issue periodic account statements to the client as the custodian
of assets.
Retirement Plan Consulting Services
We offer consulting services to retirement plan sponsors in some or all of the following areas as agreed
upon in the written consulting services agreement. This applies to client accounts that are retirement or
other employee benefit plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974,
as amended (“ERISA”). If client accounts are part of a Plan, and our firm accepts appointments to provide
services to such accounts, our firm acknowledges its fiduciary standard within the meaning of Section 3(21)
or 3(38) of ERISA as designated by the Retirement Plan Consulting Application with respect to the provision
of services described therein.
Investment Policy Statement – assist the plan sponsor in developing or revising the plan’s
investment policy statement.
Service Provider Liaison – act as a liaison between the plan and its service providers and vendors
based solely on instructions from the plan.
Investment Monitoring – perform ongoing monitoring of investments and/or investment managers
based on written guidance provided by the plan
Performance Reports – prepare reports, based on statements provided by the plan, reflecting
performance of investments and/or investment managers and comparing the performance to
benchmarks.
Investment Recommendations – recommend specific investments for plan sponsor to consider
within the plan or to make available to plan participants (if applicable), and/or recommend
replacement investments if an existing investment is deemed no longer suitable by the plan
sponsor. Unless engaged on a 3(38) Fiduciary level, all decisions regarding investments to be
purchased or made available to plan participants are the responsibility of the plan sponsor
o 404(c) Assistance – assist plan in identifying investment options under the “broad range”
requirement of ERISA 404(c)
o Qualified Default Investment Alternative (QDIA) Assistance – assist client in identifying an
investment alternative within the definition of QDIA under ERISA
Education Services to Plan Sponsor – provide training for members of the plan sponsor or any plan
committee with regard to their services, including education with respect to their fiduciary
responsibilities.
Participant Enrollment – assist plan in enrolling plan participants in the plan, including conducting
enrollment meetings and providing participants with information about the plan such as terms and
operation of the plan, benefits of plan participation, benefits of increasing plan contributions, and
impact of withdrawals on retirement income.
Participant Education – conduct group investment education meetings and plan participant advice
(if requested by plan sponsor). Providing information about investment options under the plan such
as investment objectives and historical performance, explaining investment concepts such as
diversification, risk and return, and providing guidance as to how to determine investment time
horizon and risk tolerance. WPP delivers education at the group level and may offer advice at the
participant level, but since WPP does not have discretion over participant plan assets, it is the sole
responsibility of the participant to make any of the changes or adjustments to their account.
Changes in Investment Options – assist in making changes to investment options under the plan,
on a 3(21) or 3(38) fiduciary level.
Vendor Analysis – assist plan with the preparation, distribution and evaluation of Requests for
Proposals, and conduct interview of final candidates.
Benchmarking Services – provide plan with comparisons of plan data such as fees, services,
participant enrollment and participant contribution levels to data from the plan’s prior years and/or
similar plans.
Fee Assessment – assist plan in identifying fees and other costs incurred by the plan for investment
management, recordkeeping, participant education, and participant communication among others,
as applicable.