Overview
Model Wealth, Inc. was incorporated under the laws of Illinois in May 2012. Randall T. Bruns,
President, and Alex C. Offerman, Chief Compliance Officer, are the principals of Model Wealth.
Model Wealth provides comprehensive fee-only financial planning and wealth management
services that include investment advice to individuals, families, estates, and trusts. These services
are provided under two distinct arrangements: (1) Financial Planning Engagements (hourly or
project-based) and (2) Wealth Management Relationships that include ongoing financial planning
and investment management for a flat annual fee.
Financial Planning Engagements (Hourly or Project-Based)
Under Financial Planning Engagements, Clients engage Model Wealth to achieve a specific
financial goal or develop a comprehensive financial plan for an hourly- or project-based fee. Model
Wealth may address some or all the areas noted below in service of client goals:
a. Asset Allocation
b. Cash Flow Planning and Management
c. Education Funding
d. Estate Planning and Asset Titling
e. Investment Portfolio Review
f. Investment Management
g. Risk Planning
h. Retirement Planning
i. Social Security
j. Stock Option/Restricted Stock Planning
k. Tax Planning
At the outset of any engagement, Model Wealth conducts a review of a client’s financial situation
to determine first whether the client needs Model Wealth’s services and, only then, how best to
fulfill that need.
It is Model Wealth’s intent under this arrangement to have no financial interest beyond the scope
of work itself. This is especially true when asset management is not needed or when financial
incentives are otherwise in direct conflict with the most optimal advice.
Wealth Management Relationships
Model Wealth’s Wealth Management program delivers portfolio management and financial
planning in a simple, straightforward arrangement for a flat annual fee. This program is best suited
for individuals needing both portfolio management and financial planning on an ongoing basis,
and in scenarios that cannot effectively be satisfied with less frequent hourly based advice and
simpler investment solutions.
Wealth Management Relationships typically begin only after a financial planning engagement has
been completed. This allows for all parties to determine if an ongoing Wealth Management
Relationship is warranted.
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Wealth Management Relationships include the following:
a. Regularly scheduled check-ups
for your entire financial life.
b. Complete portfolio oversight across all your accounts in one highly efficient strategy.
c. Access to rebalancing software which helps us manage your portfolio for optimal balance
and a close eye on taxes.
d. A digital portal that tracks your inflows, outflows, investment returns, and allocations for
every account you own.
e. Online access to financial planning software to organize your entire financial life under
one convenient login.
f. Collaboration with CPAs, attorneys, insurance agents, bankers and any other professionals
helping you manage your finances.
All client portfolios are in accounts are held at an independent qualified custodian. Model Wealth
constructs portfolios based on the client’s stated goals and risk tolerance. Clients can impose
reasonable restrictions on the management of their account, including the ability to instruct Model
Wealth not to purchase certain securities or types of securities. Clients must provide these
restrictions to Model Wealth in writing.
For the ongoing management of a client’s account, the client will authorize Model Wealth with
discretionary or non-discretionary investment management authority. Most clients authorize
Model Wealth with discretionary investment management authority. This means that Model
Wealth will have the authority to place trades in a client’s account without prior consent by the
client. However, certain clients may have restrictions from their employers or involvement with
publicly traded companies, requiring trades to be approved before they are submitted, meaning
that their accounts will be managed on a non-discretionary basis.
Model Wealth does not participate in any wrap fee investment management programs.
If a client does not receive an ADV Part 2 at least 48 hours prior to entering into an advisory
agreement, the client has a right to terminate the contract without penalty within five business days
after entering into the contract. Otherwise, the client or Model Wealth may terminate the agreement
with written notice to the other party at least fourteen (14) calendar days in advance.
As of December 31, 2023, Model Wealth managed approximately $199,615,900 of discretionary
assets and $715,900 of non-discretionary assets.
Betterment for Advisors as Sub-Advisor
Betterment for Advisors, a division of Betterment LLC (herein “Betterment” or the “Investment
Platform”), is what is often termed a “robo-advisor,” an online wealth management service that
provides automated, algorithm-based portfolio management.