Advisory Firm Descrip on
Forthright Family Wealth Advisory LLC (“Forthright” or the “Firm”) has been in business since June 2019.
The principal owner of the Firm is KEEN Holdings LP, a family-owned en ty. Neal Carlson is the control
person of the Firm.
Types of Advisory Services
Forthright is an independent, fee-only investment advisor providing clients with a detailed personalized
approach on a discre onary basis. Forthright consults with clients regarding their personal financial goals
and objec ves.
Forthright’s investment management process is to:
- Determine the client’s risk tolerance and investment objec ve
- Establish Investment Policy Statement (“IPS”)
- Invest the por olio in accordance with the IPS
- Conduct periodic mee ngs to review the por olio and determine if the investment objec ve
and/or risk tolerance has changed
Investment Management
Forthright enacts investment objec ves and asset alloca on by trading in the client’s account as deemed
appropriate. The Firm monitors these discre onary accounts con nuously, considering current market
condi ons, client objec ves, and risk tolerance. See Item 8 for more informa on on Forthright’s
investment strategies.
Financial Planning
Included in the services provided to clients, Forthright will develop, implement, and manage the client’s
private wealth plan by ac vely listening to the client to learn about their unique situa on. Forthright will
then study, test, analyze, model, and develop planning strategies to meet the client’s financial goals.
Tailored Advisory Services
Clients are able to impose restric ons on inves ng in certain securi es or sectors.
Client Assets Under Management
As of December 31, 2023, the Firm had $160,849,994 in total discre onary assets under management.
The Firm does not have any non-discre onary assets under management.
FEES & COMPENSATION (ITEM 5)
Investment Management
For investment advisory services, Forthright charges a monthly management fee which is assessed in
arrears. Fees are calculated based on the average value of the managed assets (including cash and
accrued interest) for the month ending as reported by the Custodian by (a) mul plying such average value
by the applicable percentage rate and (b) dividing the product by twelve (12). Fees for the ini al month
and the final month will be adjusted pro rata based on the number of calendar days in the calendar month
that the Investment Management Agreement was in effect. All accounts for members of a client’s family
(husband, wife, and dependent children) or related businesses may be assessed on an aggregated or
“household” basis in order to a ain a lower fee rate.
Forthright has established the following standard fee schedule, effec ve March 31, 2024:
Average Monthly Balance
of
Managed Assets
Annual
Management Fee
Up to $1,000,000 1.2%
$1,000,001 to $4,000,000 1.0%
$4,000,001 to $6,000,000 0.9%
$6,000,001 to $8,000,000 0.8%
$8,000,001 to $10,000,000 0.7%
$10,000,001 to $12,000,000 0.6%
$12,000,001 to $14,000,000 0.5%
$14,000,001 to $16,000,000 0.4%
$16,000,001 to $18,000,000 0.3%
$18,000,001 to $20,000,000 0.2%
$20,000,001 to $100,000,000 0.1%
$100,000,000 + 0.05%
At the discre on of Forthright, fees, fee payment structure, and account minimums are nego able
depending on the complexity of the por olio, the client’s need for addi onal advice, and the desired
frequency of mee ngs. Therefore, Forthright expects that some clients with the same assets under
management will pay more than others. In certain circumstances, fixed fees may be nego ated as
needed.
Other Fees
Client accounts pay directly for fees assessed by the custodian, such as markups, wire, exchange, or
custodial fees. For more details on the custodian rela onship, please refer to the sec on below,
“Brokerage Prac ces.”
Implementa on with Mutual Funds
When Forthright recommends a mutual fund for a client’s account, three separate fees may be charged to
the client, either directly or indirectly. The first fee is Forthright’s investment management fee, which
includes the fund in the asset base for the monthly fee calcula on. The second is the set of internal fees
charged by the investment company for the fund’s investment management, marke ng, administra on,
and marke ng assistance. These internal expenses are disclosed in each fund’s prospectus, which is
provided to each client by the custodian. (This set of fees also applies to any ETF or money market fund
purchased in the client’s account.) The third fee may be a transac on fee which is assessed by the
custodian for its service of providing access to a universe of mutual fund families through one account. To
avoid such fees, a client would be required to open a separate account with each individual mutual fund
company instead of using the custodian recommended by Forthright, which would also nega vely affect
Forthright’s ability to deliver its services. Not all mutual fund trades enacted by Forthright incur this
transac on fee. When recommending mutual funds for client por olios, Forthright only recommends
no-load funds.
Other Advisors
Forthright may recommend other advisors to manage certain client assets. For this service, the client will
sign an agreement with the other advisor(s) and pay the corresponding fees directly to the other advisor.
PERFORMANCE-BASED FEES & SIDE-BY-SIDE MANAGEMENT (ITEM 6)
Forthright does not charge performance-based fees on any asset or account.