A. Description of the Advisory Firm
Vanguard Personalized Indexing Management, LLC (“VPIM”), formerly JustInvest, LLC is a Delaware limited
liability company and an investment adviser registered with and regulated by the SEC under the Investment
Advisers Act of 1940 (the “Advisers Act”). VPIM is an indirect wholly-owned subsidiary of The Vanguard
Group, Inc (“Vanguard”), the sponsor and manager of the family of mutual funds and ETFs (exchange-traded
funds) comprising The Vanguard Group of Investment Companies (“Vanguard® Funds”).
As used in this Brochure, the term “Adviser” refers to VPIM, except where the context otherwise requires.
References to “Vanguard” in this Brochure include The Vanguard Group, Inc., together with its subsidiaries,
including investment advisory subsidiaries which includes VPIM.
B. Types of Advisory Services
VPIM provides professional portfolio management services to Registered Investment Adviser (“RIA”) firms,
wealth managers (including banks and broker-dealers) their Clients and a limited number of Clients who
contract with us directly (collectively “Clients”). The RIA firms and wealth managers VPIM works with service
individuals, families, family offices, and small endowments and foundations. The Firm specializes in
delivering investment processes and expertise in tailoring custom portfolios that are unique to, and
reflective of, each investor. Our core offering is delivered as a Separately Managed Account (“SMA”) for
each end investor. We deliver SMAs primarily as a sub-adviser to a primary RIA.
Portfolio Management Services
Central to our advisory services, VPIM offers ongoing portfolio management tailored to the individual
needs, goals, values, time horizon, and risk tolerance of each investor. In sub-advisory arrangements, VPIM
works with the primary RIA to understand the investor’s Investment Policy Statement (IPS), and to integrate
our portfolio management services in-line with the IPS. For direct Clients, VPIM creates an Investment Policy
Statement, which outlines the Client’s current situation (including risk tolerance level and cash flow needs)
and constructs an asset allocation and portfolio that matches each Client's specific situation. Portfolio
management services include, but are not limited to, the following:
• Personal investment policy • Investment strategy
• Asset allocation • Asset selection
• Risk management • Transition management
• Ongoing portfolio management • Regular rebalancing
In carrying out these services, VPIM evaluates the suitability of current investments, considering the Client’s
risk tolerance, objectives, and values as documented in the Investment Policy Statement which is given to
each Client. VPIM provides our portfolio management services on either a discretionary or non-
discretionary basis. In a discretionary arrangement, VPIM receives authority from Clients to effect securities
selection and trading directly on their behalf.
Algorithms
To perform its portfolio management services, VPIM uses certain algorithms, which are sets of rules
embedded in a computer program, to manage Client portfolios. Currently, the algorithms VPIM leverages
(1) identifies portfolio rebalancing opportunities and initiates buy/sell orders for such rebalances to
maintain applicable portfolio requirements/index tracking (the "Rebalancing Algorithm"); (2) identify tax-
loss harvesting opportunities and initiate buy/sell orders to harvest such tax-losses (the "TLH Algorithm")
in taxable accounts and (3) locate certain assets and asset classes in a tax efficient manner based on income
and tax treatment (the “Location Algorithm”) are together referred to as the "Algorithms"). To manage a
given portfolio VPIM may utilize one or multiple of these algorithms, depending on the services selected by
a Client.
SRI/ESG Choices
Consistent with VPIM’s personalized portfolio management services, we offer Clients the option to
integrate Socially Responsible Investing (SRI) and Environmental, Social and Governance (ESG)
considerations into their portfolios. VPIM utilizes SRI/ESG ratings provided by
our vendors in conjunction
with Client-selected preferences to tailor equity and fixed income investment portfolios to the specific
restrictions or goals of the Client. In doing so, we employ asset selection procedures and portfolio risk
management techniques to maintain broad diversification and prudent risk profiles of each portfolio.
Finally, VPIM carries out investment decisions in accordance with the fiduciary duties owed to its accounts
and without consideration of VPIM’s economic, investment or other financial interests. To meet its fiduciary
obligations, VPIM attempts to avoid, among other things, investment or trading practices that
systematically advantage or disadvantage certain Client portfolios. Accordingly, VPIM’s policy is to seek fair
and equitable allocation of investment opportunities/transactions among its Clients, and to allocate
investment opportunities and transactions it identifies as being appropriate and prudent among its Clients
on a fair and equitable basis over time.
Sub-Advisory Services
VPIM delivers portfolio management services on behalf of other Registered Investment Advisers (RIAs) and
wealth managers on a sub-advisory basis. Sub-advisory arrangements may be provided on a discretionary
or non-discretionary basis. In either arrangement, VPIM will work with the primary RIA to deliver portfolio
management services in-line with the investor’s Investment Policy Statement and the specific mandate
assigned to VPIM.
Financial Planning
VPIM works with a limited set of Clients to craft holistic financial plans. Financial plans and financial planning
may include, but are not limited to: investment planning; life insurance; tax concerns; retirement planning;
college planning; and debt/credit planning.
In offering financial planning, a conflict exists between the interests of the investment adviser and the
interests of the Client. The Client is under no obligation to act upon the investment adviser's
recommendation, and, if the Client elects to act on any of the recommendations, the Client is under no
obligation to effect the transaction through the investment adviser. This statement is required by the
California Code of Regulations, 10 CCR Section 260.235.2.
VPIM is not currently taking on new Clients for financial planning services.
Services Limited to Specific Types of Investments
VPIM generally limits its investment advice to mutual funds, fixed income securities, equities, ETFs, treasury
inflation protected/inflation linked bonds, American Depository Receipts (ADRs), and non-U.S. equity
securities. VPIM may use other securities as well to help diversify a portfolio when applicable.
C. Client Tailored Services and Client Imposed Restrictions
For sub-advised Clients, VPIM will tailor an investment program for each individual Client based on the
instructions received from the Client’s adviser. For direct Clients, VPIM will work with Clients to define the
investment program. In both cases, VPIM follows a multi-stage investment program grounded in three core
steps: investor profiling, asset allocation, and individual asset selection. This will include a Client or advisor
interview, typically captured digitally through our policy setting portal, to identify the Client’s specific needs
and requirements resulting in an investment policy that will be executed by VPIM on behalf of the Client.
VPIM may use model allocations together with a specific set of recommendations for each Client based on
their personal restrictions, needs, and targets. Clients may impose restrictions on investing in certain
securities or types of securities in accordance with their values or beliefs. However, if the restrictions
prevent VPIM from properly servicing the Client account, or if the restrictions would require VPIM to deviate
from its standard suite of services, VPIM reserves the right to end the relationship.
E. Assets Under Management
VPIM has the following assets under management as of December 31, 2023:
Discretionary Amounts: Non-discretionary Amounts: Total Assets:
$4.3465 Billion $0 Million $4.3465 Billion