Adviser Profile

As of Date 06/15/2026
Registration SEC, Approved, 09/17/2018
ADV Location MADISON, WI, United States
Contact Info (60 xxxxxxx
Websites
AUM* 2,955,062,146 33%
of that, discretionary 2,552,952,517 35%
Number of Employees 25 14%
of those in investment advisory functions 14
Private Fund GAV* 0
Avg Account Size 1,049,383 14%
% High Net Worth 66.35% 2%
SMA’s Yes
Private Funds 0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pension and profit sharing plans
- Charitable organizations
- Insurance companies
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses
- Pension consulting services
- Selection of other advisers

Compensation Arrangments

- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

Reported AUM

3B 2B 2B 1B 1B 729M 365M
2018 2019 2020 2021 2022 2023 2024 2025 2026
Discretionary
Non-discretionary

Private Funds

No private funds

Employees

Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker464287200 Stock NameISHARES TR $ Position$176,597,108 % Position8.00% $ Change12.00% # Change-3.00%
Stck Ticker46641Q654 Stock NameJ P MORGAN EXCHANGE TRADED F $ Position$93,940,198 % Position4.00% $ Change7.00% # Change7.00%
Stck Ticker46431W838 Stock NameISHARES U S ETF TR $ Position$90,891,579 % Position4.00% $ Change8.00% # Change8.00%
Stck Ticker46436E403 Stock NameISHARES TR $ Position$65,361,404 % Position3.00% $ Change30.00% # Change1.00%
Stck Ticker464287507 Stock NameISHARES TR $ Position$59,956,824 % Position3.00% $ Change14.00% # Change0.00%
Stck Ticker808524854 Stock NameSCHWAB STRATEGIC TR $ Position$66,600,272 % Position3.00% $ Change-11.00% # Change-10.00%
Stck Ticker92206C409 Stock NameVANGUARD SCOTTSDALE FDS $ Position$61,990,518 % Position3.00% $ Change2.00% # Change2.00%
Stck Ticker26922A321 Stock NameETF SER SOLUTIONS $ Position$68,787,672 % Position3.00% $ Change2.00% # Change-1.00%
Stck Ticker037833100 Stock NameAPPLE INC $ Position$32,373,457 % Position2.00% $ Change16.00% # Change2.00%
Stck Ticker464287804 Stock NameISHARES TR $ Position$33,533,142 % Position2.00% $ Change19.00% # Change-1.00%

Brochure Summary