Carson Group Investing, LLC (hereinafter CGI) is a registered investment advisor based in Omaha, Nebraska. The firm was formed in December 2017 as a Limited Liability Company (LLC) under the laws of the State of Nebraska. CGI was approved as a registered investment advisor in July 2018. The specific level of services you will receive and the fees you will be charged will be specified in the advisory services agreement. As used in the brochure, the words, “we,” “our,” and “us” refer to CGI and the words “you,” “your,” and “client” refer to either as a client or prospective client of our firm. In addition, you may see the term Supervised Person throughout this brochure. As used in this brochure, our Supervised Persons are our firm’s officers, employees and all individuals providing investment advice on behalf of our firm. Principal Owners Carson Group Investing, LLC is an affiliate of Carson Group Holdings, LLC. Carson Group Holdings, LLC. is the 100% owner of CGI. The majority shareholder of Carson Group Holdings, LLC. is Ronald L. Carson. Primary Advisory Services CGI offers discretionary investment management services through a sub advisory arrangement with other registered investment adviser firms. CGI creates specialized Model Portfolios with a variety of investment strategies that range from conservative to aggressive and take an active approach to investing in a number of different stock and bond markets. Asset Management Services We provide investment management services through specialized Model Portfolios with a variety of investment strategies that range from conservative to aggressive and take an active approach to investing in a number of different stock and bond markets. We sponsor managed asset programs that are offered on a wrap fee or non-wrap fee basis through our Managed Account Program using accounts established with TD Ameritrade Institutional, Fidelity Institutional Wealth Services and other qualified custodians as approved by CGI as the account custodian. Through our managed account programs, we provide investment management services, including providing continuous investment advice to and making investments for you based on your individual needs. In direct management relationships clients must appoint our firm as your investment advisor of record on specified accounts (collectively, the “Account”). The Account consists only of separate account(s) held by qualified custodian(s) under your name. The qualified custodians maintain physical custody of all funds and securities of the Account, and you retain all rights of ownership (e.g., right to withdraw securities or cash, exercise or delegate proxy voting and receive transaction confirmations) of the Account. Our asset management services are provided on a discretionary basis. CGI is granted this discretionary authority the referring advisor in a Sub-Advisor managed account arrangement. With discretionary authority, we make all decisions to buy, sell or hold securities, cash or other investments in the managed account in our sole discretion without consulting with you before implementing any transactions. You must provide us with written authorization to exercise this discretionary authority. Discretionary authority is limited. We do not have access to your funds and/or securities with the exception of having advisory fees deducted from your account and paid to us by the account custodian. In Sub-Advisory account relationships the agreement is be between CGI and the referring advisor. All Agreements includes the terms and conditions under which your assets will be managed. The execution of either Agreement authorizes CGI to determine the specific securities, and the amount of securities to be purchased or sold for client accounts on a discretionary basis (without client approval prior to the execution of each transaction). Agreements will remain in effect until terminated by either party in writing according to the terms contained in the Agreement. In the event a conflict exists between the Agreement and our Form ADV, the Form ADV shall prevail. The Agreement will include schedules of the investment accounts CGI has been engaged to manage, the specific fees we propose to charge and how we propose to bill and collect those fees Advisory accounts will be held primarily by TD Ameritrade Institutional, Fidelity Institutional Wealth Services, Charles Schwab and Co. Or other qualified custodians as approved by CGI (individually, a “Custodian”). The client must designate CGI and/or the introducing advisor as its Investment Advisor on their accounts. The client’s qualified Custodian will maintain actual custody of all client funds and securities. Custodians are also broker/dealers, and they may have

different account fees, execution charges and capacities. This may occur because custodial services are based on several factors. Factors may include, but are not limited to cost, expected level of asset safety, client confidentiality, communication and reporting. We base all decisions on the individual investment circumstances of each client. In CGI’s non-WRAP, Asset Based Pricing, and/or WRAP Fee Program, you do not have the option to choose a different Custodian other than the one selected by us. In certain circumstances the account Custodian may offer the option of charging execution fees based upon the level of assets maintained in the managed account (asset-based pricing) versus implementing a fee for each transaction executed. If asset-based pricing is provided as an option, we will conduct a cost/benefit analysis to determine which pricing method would be in the long-term best interest of our clients. Whether transaction-based pricing or asset-based pricing is in the best interest of an individual client may vary over the span of a client relationship in response to possible service provider contractual changes and/or overall market condition adjustments to our pricing structure. Sub-Advisory Engagements. CGI will serve as a sub-advisor to affiliated or unaffiliated registered investment advisors (referring advisor) according to the terms and conditions of a written Sub-Advisor Agreement. With respect to its sub-advisory services, the referring advisor that engage the Firm’s sub- advisory services maintain both the initial and ongoing day-to-day relationship with the underlying client, including initial and ongoing determination of client suitability for CGI’s designated investment strategies and/or programs. In a sub-advisory relationship, the referring adviser is responsible for the recommendation and selection of CGI on behalf of the client and has the ability to remove the client’s assets from CGI’s management at their discretion. CGI’s sub-advisory services can also include acting solely in the capacity of a trade signal provider to assist the introducing advisor with the development and recommendation of appropriate investment opportunities for our Model Portfolios their separately managed client accounts. Important Disclosure Regarding Fee Based Asset Management Accounts When making the determination of whether one of the advisory programs available through CGI is appropriate for your needs, you should bear in mind that fee-based accounts, when compared with commission-based accounts, often result in lower costs during periods when trading activity is heavier, such as the year an account is established. However, during periods when trading activity is lower, the fee-based account arrangements may result in a higher annual cost for transactions. Thus, depending on a number of factors, the total cost for transactions under a fee account versus a commission account can vary significantly. Factors which affect the total cost include account size, amount of turnover, type and quantities of securities purchased or sold, commission rates and your tax situation. It should also be noted that lower fees for comparable service may be available from other sources. You should discuss the advantages and disadvantages of fee-based and commission-based accounts with your adviser representative. Types of Investments We offer advice on a wide range of securities, including, and not limited to:
• Exchange-listed securities
• Securities traded over-the-counter
• Exchange Traded Funds (ETFs)
• Warrants
• Corporate debt securities (other than commercial paper)
• Commercial paper
• Certificates of deposit
• Municipal securities
• Variable Annuities (but not the evaluation of any non-investment management aspects of annuities or other insurance products)
• Mutual fund shares
• United States government securities
• Options contracts on securities and commodities
• Futures contracts on tangibles and intangibles
• Interests in partnerships investing in real estate, and oil and gas interests
• Managed futures
• Shorting
• Private Equity Although we generally provide advice only on the products previously listed, we reserve the right to offer advice on any investment product that may be suitable for each client’s specific circumstances, needs, goals and objectives. We may modify our investment strategy to accommodate special situations such as low basis stock, stock options, legacy holdings, inheritances, closely held businesses, collectibles, or special tax situations. Client Assets Managed by CGI As of December 31, 2021, CGI Managed $2,641,404,777 of client assets all on a discretionary basis.