PRENTICE CAPITAL MANAGEMENT, LP

other names
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Adviser Profile
As of Date 03/27/2024
Adviser Type - Large advisory firm
Number of Employees 5 -16.67%
of those in investment advisory functions 3
Registration SEC, Approved, 5/17/2018
Other registrations (1)
AUM* 211,139,472 29.76%
of that, discretionary 211,139,472 29.76%
Private Fund GAV* 60,139,472 -70.10%
Avg Account Size 42,227,894 107.62%
SMA’s Yes
Private Funds 3
Contact Info 203 xxxxxxx

Client Types

- Pooled investment vehicles
- Other investment advisers

Advisory Activities

- Portfolio management for pooled investment vehicles
- Portfolio management for businesses

Compensation Arrangments

- A percentage of assets under your management
- Performance-based fees

Recent News

Reported AUM

Discretionary
Non-discretionary
840M 720M 600M 480M 360M 240M 120M
2018 2019 2020 2021 2022 2023

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypeHedge Fund Count3 GAV$60,139,472

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Brochure Summary

Overview

ADVISORY BUSINESS The Investment Adviser offers investment advisory services to privately placed pooled investment vehicles and separately managed accounts (“SMAs”). The Investment Adviser currently provides investment advisory services to Prentice Capital Long/Short Equity Fund, LP (the "Domestic Fund"), Prentice Capital Long/Short Equity Fund, Ltd (the "Offshore Fund"), Prentice Capital Long/Short Equity Master II, Ltd ("Master Fund")(the Domestic Fund, Offshore Fund and Master Fund, each referred to as a “Fund” and collectively as “Funds”) (the Funds and SMAs are collectively referred to as “Clients”). The Investment Adviser mainly focuses its investment strategy on companies
in the U.S. consumer/retail sector. The Investment Adviser was formed in 2005 by its sole owner, Michael Zimmerman, who also serves as the portfolio manager to the Clients. The Funds were launched on October 1, 2009 and pursue a fundamentally- driven, value-oriented research strategy in the U.S. consumer/retail sector, managed in a public long/short equity only portfolio. As of December 31, 2023, the Investment Adviser had approximately $211,139,472 in discretionary assets under management. Regarding the SMAs, the Firm and each SMA Client will negotiate the terms of their relationship and memorialize such terms in its respective investment management agreement (“IMA”).