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Adviser Profile

As of Date 07/24/2024
Adviser Type - Large advisory firm
- Outside the United States
Number of Employees 7 40.00%
of those in investment advisory functions 4
Registration SEC, Approved, 05/16/2018
AUM* 505,111,739 49.35%
of that, discretionary 268,523,676 -20.60%
Private Fund GAV* 37,152,591 57.00%
Avg Account Size 50,511,174 -10.39%
% High Net Worth 33.33%
SMA’s No
Private Funds 1
Contact Info +44 xxxxxxx
Websites

Client Types

- High net worth individuals
- Pooled investment vehicles
- Insurance companies
- Other

Advisory Activities

- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles

Compensation Arrangments

- A percentage of assets under your management
- Fixed fees (other than subscription fees)
- Performance-based fees

Recent News

Reported AUM

Discretionary
Non-discretionary
338M 290M 242M 193M 145M 97M 48M
2018 2019 2020 2021 2022

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypeOther Private Fund Count1 GAV$37,152,591

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Brochure Summary

Overview

Description of the Firm GCW, a Limited Liability Partnership incorporated under the laws of England and Wales, has been registered as an investment adviser with the SEC since April 2018. GCW was formed in December 2016. The Firm provides comprehensive investment management services and wealth management solutions to affluent families through both direct relationships and partnerships with family offices and/or similar institutions. As of March 31, 2023 we managed approximately $620 million, of which $270 million was on a discretionary basis and $343 million on a non-discretionary basis. Investment Management Services GCW provides its investment advisory services through one of three ways: First, we manage assets on a discretionary basis through investment vehicles structured as partnerships for single individuals or family entities that aggregate the interests of related beneficial owners, such as trusts (“Private Investment Vehicles”). These Private Investment Vehicles effectively serve as “funds of one”. Second, we manage assets on a discretionary basis through pooled investment vehicles (collectively, the “Pooled Funds”), which presently consist of GCW Investments LP, a Delaware domiciled alternative investment fund, GCW Investment Limited, a Jersey, Channel Islands, domiciled alternative investment fund. And which aggregate the interests of multiple investors, including most of our investment professionals who are also limited partners in certain of our Pooled Vehicles. GCW Global Customised Wealth LLP is the investment advisor to the Private Investment Vehicles and the Pooled Funds. Third, we help individuals manage liquid portfolios on a discretionary basis and oversee their financial balance sheets, including liquid and illiquid assets, typically on a non-discretionary basis. We provide this service in conjunction with investments in our Pooled Funds, with the overall goal of providing comprehensive oversight to client portfolios. The liquid portfolios we manage are custodied in brokerage accounts in which GCW has discretionary trading authority but does not have authority to move assets in or out of the accounts. Certain portfolio reporting services are typically included in this category of advisory services. In respect of the Pooled Funds and Private Investment Vehicles, collectively referred to herein as “Client Vehicles”, GCW implements an investment strategy in line with the investment objective set out in the relevant Client Vehicles’ offering or governance documentation. Depending on those investment objectives, the Firm invests across a mix of traditional and alternative investment strategies, potentially including direct holdings of public securities, foreign exchange, futures, options, and other derivatives, funds (hedge funds, private equity, venture capital, real assets, purchased either in primary or secondary transactions), co-investments in private equity, private debt, sponsors, general partners or holding companies of private investment funds. Neither the Private Investment Vehicles nor the Pooled Funds are registered under the U.S. Securities Act of 1933 or the U.S. Investment Company Act of 1940. The owners of the Private Investment Vehicles and the investors in the Pooled Funds all satisfy applicable eligibility and suitability requirements. They are all: (1) “Accredited Investors” (as defined in Rule 501 under the Securities Act of 1933, as amended), (2) “Qualified Clients” (as defined in Rule 205-3 under the Investment Advisers Act of 1940, as amended), and (3) “Qualified Purchasers” (as defined in Section 2(a)(51)(A) of the Investment Company Act of 1940). Otherwise, and as detailed in Item 8 (below), GCW primarily allocates clients’ investment management assets in order to maximize risk-and liquidity-adjusted expected returns, based on specific
market factor risk targets and liquidity risk targets set at the time of formation of the Client Vehicle, and, in the case of the Private Investment Vehicles, which are determined in conjunction with clients’ expressed preferences and in relation to their specific circumstances and other personal objectives, and which may be updated from time-to-time. Investments include, but are not limited to, funds, separately managed accounts, direct co-investments and other private placement securities, as well as liquid financial instruments such as mutual funds and exchange-traded funds (“ETFs”) and derivative securities as a means of fine-tuning portfolio risks. GCW may also provide advice about a client’s comprehensive balance sheet, including legacy positions and/or externally managed portfolios, depending on the terms of the engagement. Private Investment Vehicles GCW tailors its services to the individual needs of its Private Investment Vehicle clients. The Firm consults with clients at the initiation of a relationship and on an ongoing basis to determine risk tolerance, time horizon, desired expenditure levels, optimal currency exposures, intergenerational plans and other factors that may impact the clients’ investment objectives. GCW ensures that clients’ investment portfolios are suitable for their investment needs, goals, existing obligations and expressed risk tolerance. Risk and liquidity targets may be adjusted over time as client circumstances or objectives change. Clients are expected to be in regular contact with GCW and are advised to promptly notify GCW if there are changes in their financial situation or investment objectives or if they wish to impose any reasonable new restrictions upon GCW’s management services. Clients may seek to impose reasonable restrictions on the management of their account (e.g., require that portfolios avoid holding assets in a certain industrial sector or sub-sector that are highly similar to core assets held outside of the GCW mandate, or that a portion of their assets be invested in socially responsible funds or that a certain percentage of assets are set aside for future liquidity needs) if, in the Firm’s sole discretion, any such additional conditions will not prove overly burdensome to its abilities to deliver portfolio outcomes that are consistent with client’s stated objectives and the Firm’s business model. Restrictions that clients ask GCW to impose may have implications for portfolio expected returns. GCW also helps individuals manage their overall wealth by managing all or part of their liquid portfolios. GCW provides this service for certain clients in conjunction with their investments in GCW’s Pooled Funds, with the overall goal of maximizing expected returns on a risk- and liquidity-adjusted basis tailored to client preferences. In performing its services, GCW is not required to verify independently any information received from the client or from the client’s other professionals (e.g., primary advisor, attorney, accountant, etc.) and is expressly authorized to rely on such information. Clients are advised that it remains their responsibility to promptly notify GCW if there is ever any change in their financial situation or investment objectives for the purpose of reviewing, evaluating, or revising the Firm’s previous recommendations and/or services. GCW is independently owned and managed. Its managing partners control the firm. Ownership is divided among GCW’s managing partners, partners, professionals, as well as certain other third parties who invested capital in GCW. Wrap Fee Programs The Firm does not sponsor or participate in any wrap fee programs. Assets Under Management As of December 31, 2022, GCW had under its discretion regulatory assets under management totaling approximately U.S. $277,087,580