We are dedicated to providing individuals and other types of clients with a wide array of investment
advisory services. Coign Capital Advisors, LLC is a limited liability company formed in the State of
Utah. Our firm has been in business as an investment adviser since 2014 and is owned by James
Matthew Zundel (75%), Courtland Michael Adams (10%), Daniel Roger Zundel (10%), and Adam
Gayle Lefler (5%).
Description of the Types of Advisory Services We Offer
Asset Management:
We emphasize continuous and regular account supervision. As part of our asset management service,
we generally create a portfolio, consisting primarily of individual stocks or bonds, exchange traded funds
(“ETFs”), options, mutual funds, structured notes, and other public and private securities or investments.
The client’s portfolio model and individual investment strategy is tailored to their specific needs and
may include some or all of the previously mentioned securities. After we have gathered information
regarding a client’s risk tolerance and financial objectives, we determine a suitable portfolio model
or customized investment strategy for the client. Our firm has developed 4 standard portfolio models
that vary due to their level of risk, objectives, and general rate of asset class/security weightings:
Income, Moderate, Moderately Aggressive, and Aggressive. Once the appropriate portfolio has been
determined, we review the portfolio at least quarterly and if necessary, rebalance the portfolio based
upon the client’s individual needs, stated goals and objectives. We may also recommend supplementing
the portfolio models with highly customized satellite positions, such as pooled investment vehicles, to
help achieve a client’s investment objective.
We may utilize Independent Money Managers, where we design an investment portfolio on a fee-only
basis for a percentage of assets in conjunction with another investment advisory firm and manage
such portfolio in conjunction with another investment adviser representative. Before selecting other
managers, we make sure that the other managers are properly licensed or registered. We pay
compensation to Independent Money Managers for services rendered by these firms to clients and our
firm. This compensation is typically equal to a percentage of the overall investment advisory fee charged
by our firm or an agreed upon fixed fee. Management of your assets by these managers will incur
additional and separate fees that usually range anywhere between twenty-five (25) to fifty (50) basis
points of the total advisory fee. In no case will the total advisory fee exceed 3% of the assets under
management.
Iliad Automated Management Services (“Iliad”):
Iliad is an automated online platform powered by Coign Capital Advisors that guides clients through the
investment management process and provides management services. This service is offered to clients
who do not fit or do not want our firm’ core services. Clients subscribing to the Iliad service authorize
our firm to implement our proprietary portfolio models. As part of the Iliad investment management
service, clients complete an online personal risk tolerance assessment and provide additional
information about their financial goals. Based on the information provided, the appropriate model
portfolio is selected for the client. We generally create diversified model portfolios of investments
consisting of low-cost exchange traded funds (“ETFs”), mutual funds, and other similar equity-related
index funds. Information about the client’s model portfolio is available on the online platform, which
includes their investment style, objectives, and a list of ETFs and other investments with shares that are
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included in and traded through them. Clients can also submit or modify their risk preferences,
investment objectives, investment size, and any other restrictions for their accounts directly through the
online platform. We will periodically rebalance client model portfolios based upon the client’s individual
needs, stated goals, and objectives.
Financial Planning & Consulting:
We provide a variety of financial planning and consulting services to individuals, families and other
clients regarding the management of their financial resources based upon an analysis of the client’s
current situation, goals, and objectives. Generally, such financial planning services will
involve
preparing a financial plan or rendering a financial consultation for clients based on the client’s
financial goals and objectives. This planning or consulting may encompass one or more of the
following areas: Investment Planning, Retirement Planning, Estate Planning, Charitable Planning,
Education Planning, Corporate and Personal Tax Planning, Cost Segregation Study, Corporate
Structure, Real Estate Analysis, Mortgage/Debt Analysis, Insurance Analysis, Lines of Credit
Evaluation, Business and Personal Financial Planning.
Our written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients. For example,
recommendations may be made that the clients begin or revise investment programs, create or revise
wills or trusts, obtain or revise insurance coverage, commence or alter retirement savings, or
establish education or charitable giving programs. It should also be noted that we refer clients to an
accountant, attorney or other specialist, as necessary for non-advisory related services.
For written financial planning engagements, we provide our clients with a written summary of their
financial situation, observations, and recommendations. For financial consulting engagements, we
usually do not provide our clients with a written summary of our observations and recommendations
as the process is less formal than our planning service. Plans or consultations are typically completed
within six (6) months of the client signing a contract with us, assuming that all the information and
documents we request from the client are provided to us promptly. Implementation of the
recommendations will be at the discretion of the client.
We are required to disclose to our financial planning clients that a conflict of interest exists between
us and our clients. The client is under no obligation to act upon the investment adviser’s
recommendation. As a fiduciary, we always put our client’s interests ahead of our own. If the client
elects to act on our recommendations, the client is under no obligation to effect the transaction
through us. Implementation of the recommendations will be at the discretion of the client.
Pension Consulting:
We provide pension consulting services to employer plan sponsors on a one-time or ongoing basis.
Generally, such pension consulting services consist of assisting employer plan sponsors in
establishing, monitoring, and reviewing their company's participant-directed retirement plan. As the
needs of the plan sponsor dictate, areas of advising could include: investment options, plan structure
and participant education.
All pension consulting services shall be in compliance with the applicable state law(s) regulating
pension consulting services. This applies to client accounts that are pension or other employee
benefit plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974, as
amended (“ERISA”). If the client accounts are part of a Plan, and we accept appointments to provide
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our services to such accounts, we acknowledge that we are a fiduciary within the meaning of Section
3(21) of ERISA (but only with respect to the provision of services described in section 1 of the
Pension Consulting Agreement).
Tailoring of Advisory Services
We offer 4 standard portfolio models that vary due to their level of risk, objectives, and general rate
of asset class/security weightings. In certain cases, we may also recommend supplementing the
portfolio models with highly customized satellite positions tailored to help achieve a client’s investment
objective.
Each Asset Management client has the opportunity to place reasonable restrictions on the types of
investments to be held in the portfolio. Restrictions on investments in certain securities or types of
securities may not be possible due to the level of difficulty this would entail in managing the account.
Restrictions would be limited to our Asset Management service.
Participation in Wrap Fee Programs
We do not offer wrap fee programs.
Regulatory Assets Under Management
As of December 31st, 2023, we managed $287,876,151 on a discretionary basis and $0 on a non-
discretionary basis.