Planning Strategies, Inc. (doing business as PSI Capital Management since April 2018) was founded in September 2001 and is primarily based in Lancaster, PA. The majority owners of the firm are Scott Smith and Gregory Staub.
PCM provides financial planning, consulting, pension consulting, and investment management services. Prior to engaging PCM to provide any of the foregoing investment advisory services, the client is required to enter into one or more written agreements with PCM setting forth the terms and conditions under which PCM renders its services (collectively the "Agreement"). Neither PCM nor the client may assign the Agreement without the consent of the other party. A transaction that does not result in a change of actual control or management of PCM is not considered an assignment.
This disclosure brochure describes the business of PCM. Certain sections will also describe the activities of Supervised Persons. Supervised Persons are any of PCM's officers, partners, directors (or other persons occupying a similar status or performing similar functions), or employees, or any other person who provides investment advice on PCM's behalf and is subject to PCM's supervision or control.
Financial Planning and Consulting Services PCM may provide its clients with a broad range of comprehensive financial planning and consulting services (which may include non-investment related matters). These services primarily include retirement planning, but may also include other pertinent areas.
PCM may also provide an investment analysis of an existing portfolio to determine if the portfolio is performing according to an individual's objectives in light on their risk tolerance. PCM makes recommendations for repositioning the portfolio, as needed. In performing its services, PCM is not required to verify any information received from the client or from the client's other professionals (e.g., attorney, accountant, etc.) and is expressly authorized to rely on such information. PCM may recommend the services of itself and/or other professionals to implement its recommendations. Clients are advised that a conflict of interest exists if PCM recommends its own services. The client is under no obligation to act upon any of the recommendations made by PCM under a financial planning or consulting engagement or to engage the services of any such recommended professional, including PCM itself. The client retains absolute discretion over all such implementation decisions and is free to accept or reject any of PCM's recommendations. Clients are advised that it remains their responsibility to promptly notify PCM if there is ever any change in their financial situation or Investment objectives for the purpose of reviewing, evaluating, or revising PCM's previous recommendations and/or services.
Investment Management Services Clients can engage PCM to manage all or a portion of their assets on a discretionary or non- discretionary basis.
PCM allocates clients' investment management assets primarily among mutual funds (but may include other types of securities) in accordance with the investment objectives of the client. We also provide investment advice for clients currently holding variable annuities within their investment portfolio(s). Although persons providing investment advice on behalf of our firm will not receive commissions on the sale of variable annuities to clients, where clients have granted us trading authority, these accounts will be included for our annual AUM reporting obligation and may be included for calculating our annual advisory fee. Please see Fees and Compensation below for further information.
4 PCM tailors its advisory services to the individual needs of clients. PCM consults with clients initially and on an ongoing basis to develop a financial plan which determines risk tolerance, time horizon and other factors that may impact the clients' investment needs. PCM ensures that clients' investments are suitable for their investment needs, goals, objectives and risk tolerance.
Clients are advised to promptly notify PCM if there are changes in their financial situation or investment objectives or if they wish to impose any reasonable restrictions upon PCM's management services. Clients can impose reasonable restrictions or mandates on the management of their accounts.
Pension Consulting Services We may also provide additional types of pension consulting services to plans on an individually negotiated basis. All services, which may involve coordination with the plan's third party administrator regarding setting up

the plan, ongoing investment advice, administrative services, and employee education for the plan, are based upon requirements from the plan fiduciaries. Pension consulting services shall be detailed in a written agreement and be consistent with the parameters set forth in the plan.
In providing services to the Plan, our status is that of an investment adviser and other applicable state securities authorities as required by law, and we are not subject to any disqualifications under Section 411 of ERISA. In performing fiduciary services, we are acting as a non-discretionary fiduciary of the Plan as defined in Section 3(21) under ERISA. Wrap Program We are a portfolio manager and sponsor of a wrap fee program, PSI Capital Management Wrap Program (the "Program"), which is a type of investment program that provides clients with access to several money managers or mutual fund asset allocation models for a single fee that includes administrative fees, management fees, and commissions. If you participate in our wrap fee program, you will pay our firm a single fee, which includes our money management fees, certain transaction costs, and custodial and administrative costs. We receive a portion of the wrap fee for our services. The overall cost you will incur if you participate in our wrap fee program may be higher or lower than you might incur by separately purchasing the types of securities available in the program.
Transactions for your wrap account are primarily executed by by TD Ameritrade, a securities broker- dealer and a member of the Financial Industry Regulatory Authority and the Securities Investor Protection Corporation or with the Schwab Advisor Services division of Charles Schwab & Co., Inc. (Schwab), a registered broker-dealer, member SIPC, to maintain custody of clients' assets and to effect trades for their accounts. To compare the cost of the wrap fee program with non-wrap fee portfolio management services, you should consider the frequency of trading activity associated with our investment strategies and the brokerage commissions charged by TD Ameritrade, Schwab or other broker-dealers, and the advisory fees charged by investment advisers. For more information concerning the Wrap Fee Program, please see Appendix 1 to this Brochure.
Types of Investments We primarily offer advice on mutual funds and exchange traded funds ("ETF"). Additionally, we may advise you on any type of investment that we deem appropriate based on your stated goals and objectives. We may also provide advice on any type of investment held in your portfolio at the inception of our advisory relationship.
5 IRA Rollover Recommendations Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the following acknowledgment to you.
When we provide investment advice to you regarding your retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we make money creates some conflicts with your interests, so we operate under a special rule that requires us to act in your best interest and not put our interest ahead of yours. Under this special rule's provisions, we must:  Meet a professional standard of care when making investment recommendations (give prudent advice);  Never put our financial interests ahead of yours when making recommendations (give loyal advice);  Avoid misleading statements about conflicts of interest, fees, and investments;  Follow policies and procedures designed to ensure that we give advice that is in your best interest;  Charge no more than is reasonable for our services; and  Give you basic information about conflicts of interest. We benefit financially from the rollover of your assets from a retirement account to an account that we manage or provide investment advice, because the assets increase our assets under management and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in your best interest.
Assets Under Management As of January 11, 2024, we provide continuous management services for $285,230,784 in client assets on a discretionary basis, and $1,905,536 in client assets on a non-discretionary basis. We also manage $5,393,305 in client assets on a non-continuous basis.