A. Description of the Advisory Firm
Luken Investment Analytics, LLC (hereinafter “LIA”) is a Limited Liability Company
organized in the State of Tennessee. LIA is a registered investment adviser
registered with the Securities and Exchange Commission (SEC).
The firm was formed in May 2013, and the principal owner is Gregory Lee Luken.
B. Types of Advisory Services
LIA provides investment advisory services to individual investors (“Clients”) and to
other registered investment advisers ("Advisers"). These services are described
below. As a registered investment adviser, we are held to the highest standard of
client care - a fiduciary standard. As a fiduciary we always put our client's interests
first and must fully disclose any potential conflict of interest. We do not directly hold
customer funds or securities.
It is the Firm’s policy to always seek the best possible executions. The firm does
not act as principal, but rather as agent on customer transactions.
LIA offers the following advisory programs:
Financial Planning Services Program
LIA provides financial planning services to individual retail Clients. Clients pay a
one-time fee for this program. Clients pay a deposit and the remainder of the fee
for this program is due when the financial plan is delivered. Services include
some or all of the following: general investment education, retirement planning,
estate planning, college planning, debt and cash flow analysis, broader
assessments of the Clients’ overall financial situation, income needs and goals,
analysis with regard to investment of distributions from employer retirement plans
and profit-sharing plans. Clients will receive a written financial plan designed to
assist Clients in identifying specific financial objectives and goals.
Discretionary WRAP Program
LIA provides discretionary investment advisory services to individual retail
Clients. Clients pay the fee for this program monthly in advance. LIA receives no
additional payments or commissions for accounts in this program. These services
include some or all of the following: trading, explanation of investment concepts
and strategies, asset allocation modeling, assistance with interpreting investment
performance reports, broader assessments of the Clients’ overall financial
situation, income needs and goals. The Clients’ goals, objectives and risk
tolerance are matched with the model or models that are most suitable. Model
allocations are reviewed quarterly, and adjustments are made as necessary to
realign with the model allocation. LIA also provides discretionary investment
advisory services to retail clients for their 401(k) plan accounts via the Pontera
platform. Target allocations for these accounts are reviewed quarterly and
adjustments are made as necessary, and as allowed by the plan, to realign with
target allocations. Clients can cancel the advisory services by giving 30 days
prior written notice.
Model Subscription Program
LIA provides newsletter subscription services for a fee to Investment Advisor
Representatives, “Subscribers”. These services include a newsletter and security
ratings service that will offer recommendations on purchasing and selling specific
securities, sectors, asset classes, or other specific groupings of securities at a
stated time. This newsletter will be provided via electronic mail and via a website
and can be cancelled by giving written notice. Transaction recommendations are
sent to our Subscribers for them to communicate to their qualified custodians who
execute, compare, allocate, clear, and settle the transactions. We neither handle
nor execute trades for Subscribers.
Services Limited to Specific Types of Investments
LIA will assign each advisory account to a model based on the clients’ investment
needs. The investments will primarily consist of Mutual Funds, Equity Securities,
and Exchange Traded Funds.
Advisory Representatives
In addition to LIA, the Representative who recommends the advisory program to
the Client receives compensation as a result of the Client’s participation in the
program. Our advisory personnel are expected to have education and business
backgrounds that enable them to perform their respective responsibilities
effectively. No formal standards have been set, but appropriate education and
experience
are required. See your Representative’s Form ADV Part 2B Brochure
Supplement for additional information on their background and experience.
C. Client Tailored Services and Client Imposed Restrictions
Advisory Client investment strategies and their implementation are dependent
upon our consulting with the Client and reviewing each client’s current situation
(objectives, goals, income, tax levels, and risk tolerance levels). LIA makes
recommendations and suitability determinations as to which asset allocation
models are best for its Clients based upon information provided by the Client. It is
important that each Client provide accurate and complete responses to the
questions asked by the Representative and that the Client promptly inform the
Representative of any subsequent changes to the information provided. Clients
cannot impose restrictions in investing in certain securities or types of securities in
accordance with their values or beliefs.
For our Investment Adviser Representative Subscribers, specific client investment
strategies and their implementation are dependent upon the Subscriber consulting
with their client and reviewing their Investment Policy Statement, or similar
documents, which outlines their client’s current situation (income, tax levels, and
risk tolerance levels). LIA does not make recommendations or suitability
determinations as to which strategies are best for its Subscribers or their clients.
The Subscriber determines if their clients can impose restrictions in investing in
certain securities or types of securities in accordance with their values or beliefs.
You should be aware that all investment programs involve risk and there is no
guarantee that using our Services will produce favorable results. Please carefully
review the information and statements contained in any investment-related
materials provided to you and be sure to ask for assistance in clarifying any
questions you have regarding the materials you receive. LIA suggests that each
Client works closely with their Representative, attorney, accountant and insurance
agent.
D. WRAP Fee Programs
A wrap fee program is an investment program where the investor pays one stated
fee that includes management fees, transaction costs, and other administrative
fees. LIA sponsors one wrap fee program, The Discretionary Wrap Program.
Benefits of a wrap fee program depend, in part, on the size of the account, the
costs associated with managing the account, and the frequency and types of
securities transactions executed and held in the account. A Wrap fee program may
not be suitable for all accounts, including cash or cash equivalent investments,
fixed income securities, no-transaction-fee mutual funds or other securities that
can be traded without commissions or other transaction fees. You should compare
the agreed upon costs associated with participating in a Wrap Fee Program with
amounts that would be charged by others who charge for investment advice,
brokerage, transaction, execution and custodial services individually.
Conflict of Interest
We receive as compensation for advisory services the balance of the Wrap fee you
pay after custodial and other management costs (including execution and
transaction fees) have been deducted. This creates a conflict of interest because
we have a financial incentive to maximize our compensation by seeking to reduce
or minimize the total costs incurred by your accounts.
Schwab and other custodians have eliminated commissions for online trades of
U.S. equities, ETF’s and options (subject to a per contract fee). This means that,
in most cases, when we buy and sell these types of securities, we will not have to
pay commissions to Schwab. When you choose a wrap fee arrangement, your total
cost could exceed the cost of paying for brokerage and advisory services
separately.
Further details relating to this program are available in Appendix 1: Wrap Program
Brochure.
E. Assets Under Management
As of December 31, 2023, LIA has a total of $200,869,616 assets under
management. LIA manages $200,838,076 on a discretionary basis and $31,540
on a non-discretionary basis.