GSEM is a SEC-registered investment adviser with its principal office and place of business
located in Chicago, IL. GSEM began conducting business in May 2017 under the name "GSV Equity
Management LLC," which was changed to G Squared Equity Management LLC, in November 2017.
GSEM was converted from a Delaware limited liability company to a Delaware limited partnership
in May 2018.
GSEM’s clients include the following (each, a "Fund," and together with any future private
investment fund or vehicle to which GSEM or its affiliates provide investment advisory services, the
"Funds"):
• G Squared IV, LP ("G Squared IV");
• G Squared V, LP ("G Squared V");
• G Squared VI, LP ("G Squared VI” and together with G Squared IV, G Squared V and
their respective parallel vehicles, each, a "Flagship Fund," and collectively, the
"Flagship Funds");
• G Squared Opportunities Fund IV LLC ("GSOF IV");
• G Squared Opportunities Fund V LLC ("GSOF V"); and
• G Squared Opportunities Fund VI,LLC ("GSOF VI," and together with GSOF IV, GSOF
V and any successor vehicles thereto or parallel vehicles to the foregoing, each, an
"Opportunities Fund," and collectively, the "Opportunities Funds").
The following entities serve as the general partners for G Squared IV, G Squared V and G
Squared VI, respectively, and are affiliated with GSEM: G Squared Equity GP IV, LLC; G Squared
Equity GP V, LLC; and G Squared Equity GP VI, LLC (each, a "General Partner" and collectively, the
"General Partners," and together with GSEM and their affiliated entities, "G Squared" or the "Firm").
Each General Partner is subject to the Advisers Act pursuant to GSEM’s registration in accordance
with SEC guidance. This Brochure also describes the business practices of the General Partners,
which operate as a single advisory business together with GSEM.
The Flagship Funds are focused on making venture capital or growth equity investment,
directly or indirectly, in leading specific developmental-stage or later-stage private companies,
broadly involved in the following areas: Cloud + Big Data, Sustainability, Marketplaces, Mobility
2.0, New Age Media and Social/Mobile (G Squared V and G Squared VI also pursue and invest in
InsurTech/FinTech companies).
GSEM also advises and serves as the manager for the Opportunities Funds, which are private
funds typically organized as segregated liability sub-fund or sub-series vehicles or single
investment vehicles and which generally co-invest alongside the Flagship Funds. Each separate
series of each respective Opportunities Fund is or will be established for the purpose
of making a
venture capital or growth equity investment, directly or indirectly, in leading specific
developmental-stage or later-stage private companies, broadly involved in the areas relating to
their corresponding Flagship Fund.
GSEM’s advisory services to the Funds are detailed in the relevant private placement
memoranda or other offering documents (as may be supplemented, amended, restated or otherwise
modified from time to time, each, a "Memorandum"), limited partnership or other operating
agreements (as may be amended, restated or otherwise modified from time to time, each, a
"Partnership Agreement" and, together with any relevant Memorandum, the "Governing
Documents") and are further described below under "Methods of Analysis, Investment Strategies
and Risk of Loss." Investors in the Funds participate in the overall investment program for the
applicable Fund, but in certain circumstances are excused from a particular investment due to legal,
regulatory, or other agreed-upon circumstances pursuant to the Governing Documents; for the
avoidance of doubt, such arrangements generally do not and will not create an adviser-client
relationship between GSEM and any certain investor. The Funds or the General Partners generally
enter into side letters or other similar agreements ("Side Letters") with certain investors that have
the effect of establishing rights under, or altering or supplementing the terms (including economic
or other terms) of, the Governing Documents with respect to such investors. As a result of certain
Side Letters, investors holding the same Fund interests could have different returns and will receive
different information, depending on any arrangements applicable to a given investor’s interest. In
addition, where GSEM enters into a Side Letter entitling an investor to be excused or excluded from
a particular investment, any election to be excused or excluded by such investor will increase the
percentage interest of other investors in, and contribution obligations of other investors with respect
to, future investments, and reduce the overall size of a Fund, and a Fund’s ability to consummate
certain investments may be inhibited. Any co-investment rights granted to an investor in a Side
Letter may result in fewer co-investment opportunities (or reduced or no allocations) being made
available to other investors.
As of December 31, 2023, GSEM managed $3,098,762,021 billion in client assets on a
discretionary basis. 90 New Montgomery Services, Inc. acts as GSEM’s general partner. GSEM is
controlled by its principal owner, Larry Aschebrook, Managing Partner.