General Information
Lumina Wealth Management, LLC (“Lumina”) was formed in 2017 and provides limited financial
planning, portfolio management, general consulting, and outsourced CIO services to our clients.
Ashley Doyle and Meredith Koenig are the principal owners of Lumina. Please see Brochure
Supplements, Exhibit A, for more information on these principal owners and other individuals who
formulate investment advice and have direct contact with clients or have discretionary authority
over client accounts.
As of December 31, 2023, Lumina managed $169,561,021 on a discretionary basis, and $6,958,018
of assets on a non-discretionary basis.
SERVICES PROVIDED
At the outset of each client relationship, we spend time with you, asking questions, discussing your
investment experience and financial circumstances, and broadly identifying your major goals.
These discussions may take the form of limited financial planning, primarily focused on cash flow
planning, education and retirement planning, etc. for the purpose of deciding on the appropriate
asset allocation for you.
Based on our review of information gathered, we generally develop:
• a financial outline for you based on your financial circumstances and goals, and your risk
tolerance level (the “Financial Profile” or “Profile”);
• your investment objectives and guidelines (the “Investment Plan” or “Plan”).
The Financial Profile is a reflection of your current financial picture and a look to your future goals.
The Investment Plan outlines the types of investments we will make or recommend on your behalf
to meet those goals. The Profile and the Plan are discussed regularly with you, but are not
necessarily written documents.
Finally, where we provide only general consulting services, we will work with you to prepare an
appropriate summary of the specific project(s) to the extent necessary or advisable under the
circumstances.
Portfolio Management
As described above, at the beginning of our relationship, we meet with you, gather information, and
perform research and analysis as necessary to develop your Investment Plan. The Investment Plan
will be updated from time to time when requested by you, or when determined to be necessary or
advisable by us based on updates to your financial or other circumstances.
To implement your Investment Plan, we will manage your investment portfolio on a discretionary
or a non-discretionary basis. As a discretionary investment adviser, we will have the authority to
supervise and direct your portfolio without prior consultation with you. Under a non-discretionary
arrangement, you must be contacted prior to the execution of any trade in your account(s) under
management. This may result in a delay in executing recommended trades, which could adversely
affect the performance of your portfolio. This delay also normally means the affected account(s)
will not be able to participate in block trades, a practice designed to enhance the execution quality,
timing and/or cost for all accounts included in the block. In a non-discretionary arrangement, you
retain the responsibility for the final decision on all actions taken with respect to your portfolio.
Notwithstanding the foregoing, you may impose certain written restrictions on us in the
management of your investment portfolio, such as prohibiting the inclusion of certain types of
investments in an investment portfolio or prohibiting the sale of certain investments held in the
account at the commencement of the relationship. You should note, however, that restrictions
imposed by you may adversely affect the composition and performance of your investment
portfolio. You should also note that your investment portfolio is treated individually by giving
consideration to each purchase or sale for your account. For these and other reasons, performance
of your investment portfolio within the same investment objectives, goals and/or risk tolerance
may differ and you should not expect that the composition or performance of your investment
portfolio would necessarily be consistent with similar clients of ours.
Financial Planning Services
One of the services we offer is financial planning, described below. This service may be provided as
a stand-alone service or may be coupled with ongoing portfolio management.
Financial planning generally includes advice that addresses one or more areas of your financial
situation, such as estate planning, risk management, budgeting and cash flow controls, retirement
planning, education funding, and investment portfolio design. Depending on your particular
situation, financial planning may include some or all of the following:
• Gathering factual information concerning the client's personal and financial situation;
• Assisting the client in establishing financial goals and objectives;
• Analyzing the client's present situation and anticipated future activities in light of the
client's financial goals and objectives;
• Identifying problems foreseen in the accomplishment of these financial goals and objectives
and offering alternative solutions to the problems;
• Making recommendations to help achieve retirement plan goals and objectives;
• Designing an investment portfolio to help meet the goals and objectives of the client;
• Providing estate planning;
• Assessing risk and reviewing basic health, life and disability insurance needs; or
• Reviewing goals and objectives and measuring progress toward these goals.
Once financial planning advice is given, you may choose to have Lumina implement the financial
plan and manage the investment portfolio on an ongoing basis. However, you are under no
obligation to act upon any of the recommendations we make under a financial planning
engagement and/or to engage the services of any recommended professional.
Third Party Wrap Programs
When appropriate and in accordance with the Investment Plan for you, we may utilize Separate
Account Managers (“SAMs”), most often through a Third Party Wrap Program. A wrap program is
one in which the SAM’s fee is combined with brokerage fees, such as commissions, ticket charges,
etc., so that one inclusive fee is charged for those SAM services and brokerage expenses. Our fee is
charged separately from the wrap fee.
We have chosen the Managed Account Select and Access Program (“Managed Account Program”)
sponsored by Charles Schwab & Co, Inc. (“Schwab”) for this purpose. The Managed Account
Program offers a wide variety of manager styles, and offers clients the opportunity to utilize more
than one SAM if necessary to meet their needs and investment objectives.
In cases where we recommend the use of separate account managers in the Managed Account
Program to manage all or a portion of your portfolio, we will select the SAM(s) most appropriate for
you. Factors that we consider in recommending/selecting SAMs generally includes your stated
investment objective(s), management style, performance, risk level, reputation, financial strength,
reporting, pricing, and research.
The SAM(s) will be granted discretionary trading authority to provide investment supervisory
services for your portfolio, but we normally retain the authority to terminate the SAM’s relationship
or to add new SAMs without your specific consent. With respect to assets managed by a SAM, our
role will be to monitor your overall financial situation, to monitor the investment approach and
performance of the SAM(s), and to assist you in understanding the investments of your portfolio.
In instances where the services of one or more SAMs are utilized, the wrap fee will be charged in
addition to our fee, and will be detailed in the Management Agreement signed by you. Additionally,
certain SAMs may impose more restrictive account requirements and varying billing practices than
we do. In such instances, we may be required to alter our corresponding account requirements
and/or billing practices to accommodate those of the SAMs or wrap fee program sponsor.
Retirement Plan Advisory Services
Establishing a sound fiduciary governance process is vital to good decision-making and to ensuring
that prudent procedural steps are followed in making investment decisions. We will provide
Retirement Plan consulting services to Plans and Plan Fiduciaries as described below. The
particular services provided will be detailed in the consulting agreement. The appropriate Plan
Fiduciary(ies) designated in the Plan documents (e.g., the Plan sponsor or named fiduciary) will (i)
make the decision to retain our firm; (ii) agree to the scope of the services that we will provide; and
(iii) make the ultimate decision as to accepting any of the recommendations that we may provide.
The Plan Fiduciaries are free to seek independent advice about the appropriateness of any
recommended services for the Plan. Retirement Plan consulting services may be offered
individually or as part of a comprehensive suite of services.
The Employee Retirement Income Security Act of 1974 (“ERISA”) sets forth rules under which Plan
Fiduciaries may retain investment advisers for various types of services with respect to Plan assets.
For certain services, Lumina will be considered a fiduciary under ERISA. For example, we will act
as an ERISA § 3(21) fiduciary when providing non-discretionary investment advice to the Plan
Fiduciaries by recommending a suite of investments as choices among which Plan Participants may
select. Also, to the extent that the Plan Fiduciaries retain us to act as an investment manager within
the meaning of ERISA § 3(38), we will provide discretionary investment management services to
the Plan. When we provide investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the Employee
Retirement Income Security Act of 1974 (“ERISA”) and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. The way we make money creates some conflicts
with your interests, so we operate under a special rule that requires us to act in your best interest
and not put our interests ahead of yours. Additional disclosure may be found elsewhere in this
Brochure or in the written agreement between Lumina and the Client.
Fiduciary Consulting Services
• Investment Selection Services
We will provide Plan Fiduciaries with recommendations of investment options consistent
with ERISA section 404(c). Plan Fiduciaries retain responsibility for the final determination
of investment options and for compliance with ERISA section 404(c).
• Non-Discretionary Investment Advice
We provide Plan Fiduciaries and Plan Participants general, non-discretionary investment
advice regarding assets classes and investments.
• Investment Monitoring
We will assist in monitoring the plan’s investment options by preparing periodic
investment reports that document investment performance, consistency of fund
management and conformation to the guidelines set forth in the investment policy
statement and we will make recommendations to maintain or remove and replace
investment options. The details of this aspect of service will be enumerated in the
engagement agreement between the parties.
Fiduciary Management Services
• Discretionary Management Services
When retained as an investment manager within the meaning of ERISA § 3(38), we provide
continuous and ongoing supervision over the designated retirement plan assets. We will
actively monitor the designated retirement plan assets and provide ongoing management of
the assets. When applicable, we will have discretionary authority to make all decisions to
buy, sell or hold securities, cash or other investments for the designated retirement plan
assets in our sole discretion without first consulting with the Plan Fiduciaries. We also have
the power and authority to carry out these decisions by giving instructions, on your behalf,
to brokers and dealers and the qualified custodian(s) of the Plan for our management of the
designated retirement plan assets.
• Discretionary Investment Selection Services
We will monitor the investment options of the Plan and add or remove investment options
for the Plan without prior consultation with the Plan Fiduciaries. We will have discretionary
authority to make and implement all decisions regarding the investment options that are
available to Plan Participants.
• Investment Management via Model Portfolios
We will provide discretionary management of Model Portfolios among which the
participants may choose to invest as Plan options. Plan Participants will also have the
option of investing only in options that do not include Model Portfolios (i.e., the Plan
Participants may elect to invest in one or more of the mutual fund options made available in
the Plan, and choose not to invest in the Model Portfolios at all).
Non-Fiduciary Services
• Participant Education
We will provide education services to Plan Participants about general investment principles
and the investment alternatives available under the Plan. Education presentations will not
take into account the individual circumstances of each Plan Participant and individual
recommendations will not be provided unless a Plan Participant separately engages us for
such services. Plan Participants are responsible for implementing transactions in their own
accounts.
• Participant Enrollment
We will assist with group enrollment meetings designed to increase retirement Plan
participation among employees and investment and financial understanding by the
employees.
General Consulting
In addition to the foregoing services, we may provide general consulting services to you. These
services are generally provided on a project basis, and may include, without limitation, minimal
cash flow planning for certain events such as education expenses or retirement, estate planning
analysis, income tax planning analysis and review of a client’s insurance portfolio, as well as other
matters specific to the client as and when requested by the client and agreed to by us. The scope
and fees for consulting services will be negotiated with you at the time of engagement for the
applicable project.