Newday Funds, Inc., d/b/a Newday Impact, is a privately held corporation formed in
2015 for the purposes of providing advisory services, research, and investment
management to individuals, registered investment advisors and institutional investors
as defined under Rule 501 of the Securities Act of 1933, as amended. Newday Impact’s
ownership is set forth below.
Newday Impact provides authentic strategies for responsibility-minded investors.
Backed by insightful research and recognized community leaders, Newday Impact
offers strategies aligned with the major ESG issues in the world, including climate
action, fresh water, human rights, gender equality, animal welfare, and quality of
governance. Newday Impact provides solutions for institutional investors, high-net-
worth individuals and novice investors who want their investments to generate
competitive returns as well as make an impact in the world.
The Newday Impact had $113,130,619 of assets under management as of December
31, 2022, which are managed on a discretionary basis. In addition, we had $1,201,982
of assets under advisement.
This Disclosure Brochure describes the investment advisory business of Newday
Impact. As used in this Disclosure Brochure, the words “we”, “our” and “us” refer to
Newday Impact and the words “you” and “client” refer to you as either a client or
prospective client of Newday Impact.
Ownership
Newday Impact is owned by Newday Financial Technologies, Inc. which is in turn
owned by its employees, private individuals and certain investment and venture
capital investors.
Research and Capabilities
Newday Impact is an institutional asset management company offering investment
solutions focused exclusively on environmentally sustainable, socially responsible
companies and countries with good governance practices. Newday Impact Thematic
portfolio strategies use proprietary ESG and fundamental investment research to
identify companies that align with specific areas of social, economic or governance
impact selected by the client. These are applied to create portfolios that seek to
maximize return subject to alignment with the area of desired impact chosen by the
client.
Newday Impact portfolios address major ethical issues and are designed and
constructed around a combination of UN Sustainable Development Goals and ESG
principles using a rigorous, repeatable process. We believe that enhanced investment
returns are attainable on a consistent basis by applying a disciplined investment
approach that capitalized on a combination of ESG, governance and fundamental
factors to create a portfolio.
Newday exclusionary ESG screens include fossil fuels, armaments, gambling, tobacco,
alcohol, and child labor.
We believe that consistent alpha can be generated by combining our highest rated
ESG companies with an emphasis on governance and fundamental factors to create a
portfolio of our highest conviction companies. We identify which companies will
perform or underperform in any given stage of the prevailing economic/business cycle.
We believe Newday Impact is a leader in country-level research on good governance.
Newday Impact developed the Sustainable Wealth Creation Principles by researching
the accounting, legal, regulatory, adjudicative, and economic structures of countries
around the world. Its extensive research database contains data from a range of
factors collected over 19 years. Newday Impact then uses this information to
construct investible portfolios.
Newday Impact has taken the research methodology used for our country-level
governance research and applied it to individual company research in the US through
its Sustainable Value Creation principles. Newday Impact’s Corporate Governance
Assessment is used to evaluate a range of qualitative factors for
all the stocks in the S&P 500 Index. This assessment analyzes each company’s
relationship not only with its shareholders and its employees, but also with its
customers, suppliers, competitors, and communities in which a company operates.
This approach provides a holistic analysis of governance as well as social aspects of
ESG investing.
Investment Management Services
Newday Impact constructs and manages equity strategies for private and institutional
investors on a fully discretionary basis in the form of separately managed portfolios.
Each client’s assets are managed through a separately managed account (SMA). SMA
portfolios consist of US equity securities and foreign exposure through American
Depository Receipts (“ADRs”), based on the portfolio strategy selected by the client.
Newday Impact serves as the investment advisor and manager
to each client’s SMA
pursuant to an Investment Management Agreement between the client and Newday
Impact. Client assets are held at the client’s custodian of choice for institutional clients
and at the custodian affiliate of the designated back-office service provider, currently
Charles Schwab & Co., Inc., for private clients.
Clients are advised to notify Newday Impact promptly if there are changes in their
financial situation or investment objectives or if they wish to impose any reasonable
restrictions or mandates on the management of their SMA. Clients may impose
reasonable restrictions or mandates on the management of the SMA if, in Newday
Impact’s sole discretion, the conditions do not appear likely to have
a material impact on the performance of a portfolio strategy or prove overly
burdensome to its management efforts. Such restrictions must be fully
documented in each client’s Investment Management Agreement, or in any
subsequent written instructions sent to and accepted by Newday Impact.
Senior Investment & Financial Management Team
Shireen Eddleblute, Director of ESG Research, Co-Portfolio Manager and Chief Diversity
Officer
Ms. Eddleblute has over 20 years of investment management experience and a decade-
long involvement in philanthropy and nonprofit volunteerism. She has been the Director
of ESG Research, Portfolio Manager, and Chief Diversity Officer at Newday since
September 2021. She was previously a Senior Equity Analyst and Portfolio Manager at
RBC Global Asset Management since September 1999. Ms. Eddleblute also served as an
Equity Research Analyst at US Bancorp Asset Management, Inc. and an Institutional
Analyst at Wellington Management. Prior to that, she was a Registered Sales Associate
and Assistant Syndicate Coordinate at Prudential Securities. Ms. Eddleblute is a graduate
of the Fisher School of Business at The Ohio State University and holds an MBA with
honors from the Sawyer School of Business at Suffolk University. She is DEI certified
from Stanford University’s Graduate School of Business and holds a certificate in ESG
Investing from the Columbia Business School.
Douglas Heske, President & Chief Executive Officer
Doug brings more than 30 years’ experience in the investment industry. Prior to joining
Newday Impact, Douglas served as the head of Private Client Services for Stifel Nicolaus
in San Francisco (2011 - 2016) as well as the COO and Head of Wealth Management for
Nollenberger Capital Partners and subsequently Sterne Agee (2004 - 2011). Prior to his
role at Nollenberger, he was the Regional Managing Director of Wealth Management
with Piper Jaffray & Co. (1993 - 2004). He is a graduate of Rhode Island University with a
Bachelor of Science in Finance.
Matt Zimmer, Director of Governance Research and Co-Portfolio Manager
Mr. Zimmer joined Newday Impact as part of its acquisition of Magni Global Asset
Management in January 2021. As Director of Governance Research and Co-Portfolio
Manager, Mr. Zimmer has responsibility for the Newday governance research process and
helps oversee Newday’s equity portfolios. He has more than 20 years of research and
investment experience with expertise evaluating macro-level economic and political
developments to inform investment decisions. Mr. Zimmer served in a similar capacity as
Director of Research at Magni where he developed their proprietary methodology for
governance research at both the company and country level. Prior to joining Magni, he
was a Principal at eStandardsForum, a data service provider that monitored the country
compliance with international financial standards, as well as a Program Officer for the
Reinventing Bretton Woods Committee, a consultancy and advisory firm focused on issues
related to financial reform. A long-time advocate for environmental and social causes, Mr.
Zimmer served as a Business Development volunteer with the United States Peace Corps
in Ukraine (1995-1997). Mr. Zimmer received an MBA in International Economics from
Pace University, a Masters of International Affairs in International Economic Policy from
Columbia University, and a B.S. in Business Administration and Economics from the
University of Florida.
David Hsu, Chief Compliance Officer
Mr. Hsu brings more than 20 years of regulatory compliance experience in the
financial services industry . Prior to Newday, he was the Chief Compliance Officer of
280 CapMarkets, Liberty Group and Stone & Youngberg as well as a regulator with the
Financial Industry Regulatory Authority (FINRA). He has degrees in Economics and
Psychology from the University of North Carolina.