Overview
OWNERSHIP/ADVISORY HISTORY
Innovia Wealt h, LLC (“We”) was founded by Michael Berkem eier. We are a Michigan
Lim it ed Liabilit y Com pany and becam e regis t ered as an inves t m ent advis er in
Decem ber 2017. Michael Berkem eier and Aaron Veldheer are t he firm ’s m anaging
m em bers. J ohn Vande Gucht e and Mark Ghafari are m em bers, Bobbi J o Blant on is
t he firm ’s Chief Com pliance Officer.
ADVISORY SERVICES OFFERED
Innovia Wealt h’s client bas e cons is t s prim arily of high- net - wort h client s – including
bus iness es and bus ines s owners – and our wide range of advis ory s ervices are
s t ruct ured and designed t o m eet t he dem ands and com plexit ies facing our client
bas e. Our invest m ent profess ionals prim arily provide advice on a dis cret ionary basis,
and we have t he aut horit y t o s elect s ecurit ies or ot her invest m ent vehicles
(collect ively, “s ecurit ies ”) consis t ent wit h our client s ’ inves t m ent guidelines. All
client s have t he abilit y t o lim it or prohibit invest m ent s, as dis cus sed in It em 16 -
Inves t m ent Dis cret ion.
We believe client s need access t o a variet y of financial t ools based on each client ’s
unique circum st ances . In addit ion t o inves t m ent advis ory
s ervices , we align
ours elves wit h various individuals and ent it ies t hat enhance our firm ’s product or
s ervices offering. For exam ple, we have a relat ions hip wit h an ins urance agency t o
provide client s wit h access t o fixed ins urance product s if t he client needs t hem . We
als o m anage a privat e fund, des igned t o fill a s pecific need for cert ain client s . All our
affiliat ions and arrangem ent s are dis cuss ed in furt her det ail t hroughout t his
brochure and specifically in It em 9 Ot her Financial Indus t ry Act ivit ies and
Affi liat ions and It em 13 Brokerage Pract ices .
Inves t m ent Managem ent
A significant focus of our business cent ers around inves t m ent m anagem ent . That is,
m onit oring, t rading, divest ing, and reallocat ing s ecurit ies and holdings wit hin t he
client ’s account s. No t wo client s ’ needs or circum st ances are t he sam e. As s uch, we
focus on t he client ’s unique financial pict ure and object ive when des igning t heir
invest m ent port folios and we st rive t o design a balanced, diversified, and cust om
port folio t hat will m eet t he client ’s financial circum st ances and needs.
We m anage account s t hat are held by our firm ’s cust odians, as discus sed below in