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Adviser Profile

As of Date 09/11/2024
Adviser Type - Large advisory firm
Number of Employees 402 10.44%
of those in investment advisory functions 133 4.72%
Registration SEC, Approved, 07/10/2017

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pooled investment vehicles
- Charitable organizations
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for businesses
- Pension consulting services
- Selection of other advisers
- Educational seminars/workshops

Compensation Arrangments

- A percentage of assets under your management
- Fixed fees (other than subscription fees)
- Performance-based fees

Recent News

Reported AUM

Discretionary
Non-discretionary
23B 20B 16B 13B 10B 7B 3B
2017 2018 2019 2020 2021 2022 2023

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypeHedge Fund Count6 GAV$37,692,507
Fund TypePrivate Equity Fund Count2 GAV$1,336,586
Fund TypeReal Estate Fund Count7 GAV$46,092,198
Fund TypeVenture Capital Fund Count1 GAV$6,245,982

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Brochure Summary

Overview

Firm Information Founded in March 2017 as a Delaware limited liability company (“LLC”), Cresset Asset Management, LLC (the “Adviser,” “Cresset,” “us,” “we,” or “our”) is a registered investment adviser with the U.S. Securities and Exchange Commission (“SEC”). The Adviser also conducts business under the names of “Meristem | Cresset,” “TRUE Cresset,” and “TRUE Cresset | Sports + Entertainment.” Cresset is a majority-owned subsidiary of Cresset Capital Management, LLC, which is a majority-owned subsidiary of Cresset Manager, LLC, which was founded and is controlled by Avy Stein and Eric Becker. Cresset is operated by Doug Regan, Co-Chairman, William Rudnick, Executive Managing Director, Chief Legal Officer, Jack Ablin, Chief Investment Officer, Michael Costabile, Chief Financial Officer, Randall Conte, Chief Operating Officer, Jessica Malkin, Chief Marketing Officer, and Robert Pagliuco, Chief Compliance Officer. Advisory Services Offered We provide investment advisory and family office services to retail investors which includes individuals, high net worth individuals, trusts, estates, retirement plans, charitable organizations, corporations, other business entities, and pooled investment vehicles (each referred to as a “Client”). Our advisory services are provided to individual, joint, retirement, trust and estate, and separately managed accounts (“SMAs”) (each a Client “account” or “portfolio”). These services include wealth management, which generally encompass a combination of comprehensive financial planning, family office services and consulting strategies, as well as discretionary and non-discretionary investment advisory services (further described below). Cresset also provides these services on a stand-alone basis and can be offered as a wrap fee program where we combine securities transaction fees and other fees with the costs associated with our investment advisory services (further described below). Client Account Management Investment Advisory Services Prior to engaging Cresset to provide investment advisory services, each Client is required to enter into one or more agreements with the Adviser (a “Client Agreement”) that define the terms, conditions, authority, and responsibilities of the Adviser and the Client. Pursuant to such Client Agreements, Cresset provides continuous and ongoing investment advice and portfolio management services. These services may include:
• Establishing an Investment Strategy – Cresset, in connection with the Client, will develop a strategy that seeks to achieve the Client’s goals and destinations.
• Asset Allocation – Cresset will develop a strategic asset allocation that is targeted to meet the investment objectives, time horizon, financial situation, and tolerance for risk for each Client.
• Portfolio Construction – Cresset will develop a portfolio for the Client that is intended to meet the stated goals and objectives of the Client.
• Investment Management and Supervision – Cresset will provide investment management and ongoing oversight of the Client’s investment portfolio. Discretionary vs. Non-Discretionary Account Management Clients retain Cresset on both a discretionary and non-discretionary basis. In providing discretionary 5 | P a g e management services, Cresset maintains a limited power of attorney to effect securities transactions (in accordance with Client’s investment objectives set forth in the respective Client Agreement) on behalf of a Client without such Client’s prior approval of each specific transaction. Clients reserve the right to limit our discretionary authority by providing us with a written communication that details restrictions and other guidelines. Such discretionary authority and engagement will continue until a Client notifies us otherwise in writing. We also offer our services on a non-discretionary basis, whereby we are required to obtain Client consent prior to executing any trades on a Client’s behalf. Accordingly, the Client maintains the ultimate decision- making authority regarding the purchase or sale of investments in its account. Prospective clients should be aware that pursuant to such non-discretionary arrangement, Cresset could be limited in aggregating such trades with other Client orders, which could result in the execution of a transaction at a different price from those aggregated trades. Monitoring and Adjustment Our advice and services are tailored to meet each Client’s individual needs, life circumstances and investment goals. We engage with each Client to determine their investment objectives, risk tolerance, time horizons and liquidity needs. Clients can impose reasonable restrictions and guidelines on investing in certain securities, types of securities or industry sectors. As part of our services, we monitor investments and securities in Client accounts on a regular and continuous basis, unless otherwise agreed, and make adjustments and reallocations as necessary due to changes in market conditions and the Client’s circumstances as communicated to us. We also meet with Clients at least annually, or more frequently, depending on each Client’s needs. Private Fund Clients Cresset also provides discretionary investment management services to a number of private investment funds that are exempt from registration under the Investment Company Act of 1940, as amended (the “1940 Act”) and whose securities are not registered under the Securities Act of 1933, as amended (the “Securities Act”) (each such Client referred to as a “Fund”). The Funds make investments across a variety of asset classes, including public equities of various types (e.g., small-cap, large-cap and non-U.S. securities), specialized fixed income, hedge funds, private real estate holdings and private equity investments. Certain Funds are sub- managed by specialty professional investment managers that we research and recommend. Such discretionary investment management services primarily consist of sourcing, structuring, and negotiating investments and dispositions, monitoring the performance of investments and performing certain administrative services. These services are detailed in the offering documents for each Fund, which include as applicable, operating agreements, private placement memorandum and/or term sheets, subscription agreements, separate disclosure documents, and all amendments thereto (“Offering Documents”). The Adviser manages each Fund based on the investment objectives, policies and guidelines as set forth in the respective Fund’s Offering Documents and not in accordance with the individual needs or objectives of any particular investor therein. Each prospective investor interested in investing in a Fund is required to complete a subscription agreement in which the prospective investor attests as to whether or not such prospective investor meets the qualifications to invest in the Fund and further acknowledges and accepts the various risk factors associated with such an investment. In general, investors in the Funds are not permitted to impose restrictions or limitations. However, the Adviser has entered and could in the future enter into side letter or other written agreements with one or more Fund investors which have the effect of establishing rights under, or altering, modifying, or changing the terms of interest held by investors. Certain types of side letters create a conflict of interest among the Adviser and investors, and/or between investors themselves. 6 | P a g e For more detailed information on investment objectives, policies, and guidelines, please refer to each Fund’s Offering
Documents. Financial Planning Services Cresset also provides financial planning services as a component of its wealth management services or pursuant to a financial planning or consulting agreement. Such services generally involve a comprehensive evaluation of the Client’s financial situation by using currently known facts and variables. We create a financial plan for the Client, which is designed to assist the Client achieve its financial goals and objectives. From time-to-time, we also prepare reports at the Client’s request. A financial plan typically addresses one or more of the following areas:
• Financial Position: Understanding a Client’s current financial situation. Sources of evaluation include the Client’s income, expenses, assets and liabilities, among others.
• Investment Planning: Determining a suitable way to structure investments to meet the Client’s financial goals, and determine the appropriate account type (e.g., joint tenants, IRA, Roth IRA)
• Income Tax Planning: Evaluating a Client’s current tax situation to help minimize the Client’s taxes and find more profitable uses for any extra income generated.
• Retirement Planning: Assessing a Client’s retirement needs to help him/her determine how much to accumulate, as well as distribution strategies designed to create a source of income during retirement years.
• Credit Planning: Evaluating the Client’s credit needs.
• Insurance Planning and Risk Management: Evaluating the Client’s insurance needs and reviewing insurance policies and the like.
• Estate Planning: Reviewing the Client’s cash needs at death, income needs of surviving dependents, and estate planning goals.
• Education Planning: Reviewing the educational needs for the Client and his/her family, along with planning for educational expenses. We gather information through interviews and review of documents provided by the Client, including questionnaires. Information gathered includes, among other things, the Client’s current financial status, future goals, investment objectives, risk tolerance and family circumstances. Typical financial planning services include one or more of each of the aforementioned service components. A financial plan could require the services of a specialist such as an insurance specialist, attorney, or tax accountant. From time-to-time, Cresset recommends to Clients certain third-party service providers, but the Client is under no obligation to use any service provider recommended by us. Likewise, the Client is under no obligation to act on our financial planning recommendations. Family Office Services Cresset also offers family office services which encompasses both strategic and tactical advisory consulting including but not limited to:
• Culture, Values, and Vision Alignment
• Wealth Strategy, Asset Protection & Portfolio Implementation
• Family Governance & Decision Making
• Liquidity and Exit Planning
• Learning and Development 7 | P a g e
• Philanthropic Consulting
• Tax Planning & Projections
• Cash and Liquidity Management
• Estate Planning
• Banking and Credit Consulting
• Lifestyle Services Retirement Plan Advisory Services Cresset also provides retirement plan advisory services to retirement plans (each a “Plan”) and their respective company sponsors (the “Plan Sponsor”). Certain of these services are provided by Cresset serving in the capacity as a fiduciary under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section 408(b)(2), the Plan Sponsor is provided with a written description of Cresset’s fiduciary status, the specific services to be rendered and all direct and indirect compensation the Adviser reasonably expects under the engagement. The Adviser’s retirement plan advisory services are designed to assist the Plan Sponsor in meeting its fiduciary obligations to the Plan and its Plan participants. Each engagement is customized to the needs of the Plan and Plan Sponsor. Services generally include:
• Vendor Analysis
• Plan Participant Enrollment and Education Tracking
• Investment Policy Statement (“IPS”) Design and Monitoring
• Investment Monitoring Services (ERISA 3(21))
• Performance Reporting
• Ongoing Investment Recommendation and Assistance
• ERISA 404(c) Assistance
• Benchmarking Services Trust Services From time-to-time, Cresset will recommend certain trust services to its Clients through Cresset Trust Company, LLC (“CTC”), an affiliate of the Adviser. In such case, the Client will be charged fees separate and apart from the compensation paid to Cresset in exchange for its advisory services. However, no Client is obligated to use the services of CTC and is free to engage the trust services of another non-affiliated trust company. Other Advisory Services On occasion, Cresset will engage a third party to provide the Client with class action related services. Clients can opt out on a security specific basis or in its entirety by providing written notice to Cresset. Wrap Fee Programs Cresset sponsors and operates a wrap fee program (“Cresset One Fee Program”) whereby it serves as the sole portfolio manager. As of October 2023, the Cresset One Fee Program is generally no longer offered to new clients and continues only to be offered for the benefit of Clients currently in the program, closely affiliated relationships to those Clients, and in certain extraordinary circumstances. Under the Cresset One Fee Program, certain brokerage execution services, administrative expenses, and other fees and expenses are combined and charged together along with the investment advisory fee paid to Cresset. Accordingly, such program participants generally pay a higher or lower overall fee than if these services were paid for separately, depending on the volume of trading and other fees associated with the Client account during the year. For additional important information, please see Appendix 1 – “Wrap Fee Program Brochure,” which is included as a supplement to this Brochure. 8 | P a g e Client Assets Under Management As of December 31, 2023, Cresset manages $43,670,122,905 in Client assets – $42,917,610,822 of which are managed on a discretionary basis and $752,512,083 of which are managed on a non-discretionary basis. Clients may request more current information at any time by contacting the Adviser. Client Assets under Supervision An asset under supervision (“AUS”) is one that does not qualify as Assets Under Management, but on which the Adviser would otherwise touch the asset in some manner on behalf of the Client. Examples include: 1. Provides analysis or includes the asset in reports to the Client, 2. Includes or considers the asset in the client’s financial, tax, estate plan, or as part of another provided service or other arrangement, 3. Considers the asset for purposes of overall portfolio allocation, or 4. Reviews the asset on an intermittent basis or at the Client’s request. Note: AUS can include assets that are non-securities, such as artwork, real estate, collections, jewelry, other income producing property, etc. Additionally, the absolute value of a loan of other liability could be considered AUS under similar circumstances. AUS will be reported based on the current known values of the asset as of the date of reporting. As of December 31, 2023, the Adviser had AUS of $19,504,351,843. Clients may request more current information at any time by contacting the Adviser. 9 | P a g e