Integrity Advisory, LLC (also referred to as “IA” throughout this document) is an investment advisor and limited liability company formed under the laws of the State of Kansas. Prior to changing the firm’s legal name in May of 2013, the firm was known as “Integrity Investment Advisors, LLC.” The firm also chose to shorten and change the name from Integrity Advisory Group, LLC to Integrity Advisory, LLC in September of 2016.
• We have been registered as an investment advisor since January 2005.
• IA’s controlling owner, managing member, President and Chief Compliance Officer is Tony Moeller.
• We provide fee-only investment advisory services through IA. The nature and extent of the specific services provided to clients will always depend on each client’s financial status, objectives and needs, time horizons, concerns, expectations, and risk tolerance. Description of Primary Advisory Services Investment Advisory Services The primary service we provide is our Investment Advisory Service. This service includes not only providing continuous investment advice to clients, but also making actual investments for clients based on their individual needs. IA develops individualized strategies to focus on each specific client’s goals and objectives using model portfolios or using customized portfolios depending on the client’s situation. Your investment suitability factors will drive our asset allocation and investment recommendations and selections. When recommending and selecting investments for client portfolios or for model portfolios, we analyze specific characteristics and factors related to each particular security being considered. For example, when selecting mutual funds, we review mutual fund performance, fees associated with the mutual fund, volatility, rank, size, manager tenure, and similar items. When recommending and selecting model portfolio allocations for clients, we assess information provided by the client including their investment needs, objectives, and desires. We will manage your accounts on a discretionary basis based on information you provide to us. You will receive and are asked to complete a questionnaire regarding your specific investment objectives and financial situation. Whenever your objectives or financial circumstances change, it is imperative that you notify IA immediately to inform us of the changes so that we can document those changes and make changes to your investments if needed. Financial Consulting Services IA provides Financial Consulting Services related to specific areas of client concern on matters that are outside the scope of the services and assets managed by IA, through our Investment Advisory Services program described in the preceding section. If you elect to engage our firm for this service, our recommendations and advice will depend on factors and variables such as your tax bracket, income needs, financial/investment goals, and their associated time horizon. Our advice

may include investment and insurance consulting, as well as advice on cash management, debt management, retirement income planning, planned giving, education funding and business retirement planning. Some clients may request and receive more in-depth Financial Consulting Services that relate to various aspects of the retirement analysis process. All related retirement analysis advice is specific to particular subjects and areas of concern to you and are not intended to be comprehensive in nature. At times, our Financial Consulting Services may include advice regarding a particular investment that is not managed by IA or may include assistance with the implementation of a transaction on your behalf. However, it is important to note that we do not provide continuous and ongoing supervision over such assets when serving in this consulting role. If indicated in the agreement for services executed between IA and the client, IA may have limited trading authorization on the account and may be able to implement transactions on the client’s behalf. These services will always be provided on a non-discretionary basis, meaning, IA will obtain your consent prior to executing a transaction on your behalf. Retirement Plan Services IA also provides retirement plan services to businesses which may include plan level services such as discretionary management services, non-discretionary management services, and investment advisory services related to different types of retirement plans. When providing management services, the firm is responsible for implementing recommendations. When the firm is providing advisory services, the client is responsible for implementation of recommendations. Tailored Advisory Services to Individual Needs of Clients Our services are always provided based on the individual needs of the individual client. You are given the ability to impose restrictions on your accounts including specific investment selections and sectors. Because IA is a registered investment adviser, we are required to meet certain fiduciary standards when providing investment advice to clients. Additionally, when we provide investment advice related to a retirement plan account or an individual retirement account, we are considered fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. As such, we are required to act in your best interest and not put our interest ahead of yours, even though our compensation creates some conflicts with your interests in that the more you have us manage, the more we can earn. Our clients however are under no obligation to use services recommended by our associated persons. Furthermore, we believe that our recommendations are in the best interests of our clients and are consistent with our clients’ needs. Client Assets Managed by IA As of 3/31/2023, IA had $0 in assets under management.