A. Description of the Advisory Firm
This Brochure relates to the investment advisory services offered by 55I, LLC d/b/a 55ip (“55ip” or
the “Adviser”). 55ip is registered with the United States Securities and Exchange Commission
(“SEC”) as an investment adviser pursuant to the Investment Advisers Act of 1940, as amended (the
“Advisers Act”). 55ip, together with Bear Stearns Asset Management Inc., Campbell Global, LLC,
Highbridge Capital Management, LLC, J.P. Morgan Alternative Asset Management, Inc., JPMorgan
Asset Management (Asia Pacific) Limited, JPMorgan Asset Management (UK) Limited, JPMorgan
Funds Limited, J.P. Morgan Investment Management Inc. (“JPMIM”), Security Capital Research &
Management Incorporated, each an SEC registered investment adviser, various affiliated foreign
investment advisers and the asset management division of JPMorgan Chase Bank, N.A. comprise the
Asset Management ("AM") business of J.P. Morgan Asset & Wealth Management (“JPMAWM”). J.P.
Morgan Asset Management ("JPMAM") is the marketing name for the AM businesses of JPMorgan
Chase & Co. and its affiliates worldwide ("JPMC"). JPMC is a publicly traded global financial services
firm.
55 Institutional Partners, LLC, which is a subsidiary of JPMC, owns 100% of the common stock of
55ip. 55ip is a Delaware limited liability company formed on June 28, 2016.
B. Types of Advisory Services
55ip primarily offers the following types of discretionary and non-discretionary advisory services to
its clients (collectively, the “Clients”, each a “Client”):
• Sub-advisory services are offered to affiliated and unaffiliated institutions including other
registered investment advisers (“RIAs”) (each a “Sub-Advisory Client”), including advisory
services through wrap fee programs as well as the Tax-Smart Active (e.g., Large Cap
Leaders strategy) and Tax-Smart Index strategies where 55ip is delegated certain
authority;
• Trade list delivery services are offered to affiliated and unaffiliated institutions, including
RIAs (each a “Trade List Client”).
55ip provides advisory services pursuant to each Client’s investment advisory agreement, sub-
advisory agreement, or trade list delivery services agreement with 55ip or its affiliates (each, an
“Agreement”). These services typically include buy and sell trade recommendations to its clients at
the individual account level, pursuant to the applicable agreement. Further, in addition to the
services described in this section, 55ip may provide in limited instances additional services or
customizations to existing services which are detailed in the applicable agreement.
55ip provides an online investment strategy engine (the “55ip Services Portal”) where Clients can
access model portfolios and select tax management services. Each Client directs 55ip to utilize one
or more model portfolios comprised of mutual funds, exchange traded funds (“ETFs”), and/or
stocks (“Models”) pursuant to their specifications. 55ip does not create the Models; instead, the
Models are provided by affiliated and unaffiliated investment advisers (“Model Providers”), as well
as certain Clients who choose to use their own Models in certain circumstances ("Client-provided
Models"). Models include specific securities (including share classes) and allocation weightings
established by the Model Provider or Client. In certain instances Sub-Advisory Clients can work
directly with a Model Provider, including 55ip's affiliate JPMIM, to customize a Model. Certain Model
Providers also offer various Models to correspond to different risk profiles. Clients can then select
the Model that best fits their risk profile needs. Generally, Models include both the Model Provider's
proprietary Funds (as defined in Item 8.A) as well as third-party Funds; however, Models provided
by JPMIM, are generally comprised of either 100% mutual funds and ETFs managed by JPMIM or its
affiliates (“JPMorgan Affiliated Funds") or a very significant percentage of JPMorgan Affiliated
Funds, subject to JPMIM's program parameters. 55ip is not responsible for selecting the funds
within a Model provided by a Model Provider. Information pertaining to selected Models, including
brochures, fact sheets, commentaries and other documents produced by Model Providers, is also
available through the 55ip Services Portal.
55ip's services are offered through the use of 55ip's proprietary technology which incorporates a
tax management technique referred to as "tax loss harvesting" that is primarily used in the
following ways: "Tax-Smart Transitioning", "Ongoing Tax Management", and "Tax-Smart
Withdrawals". See Item 8.A, Methods of Analysis, for more information regarding these tax
management techniques.
55ip's services also include ongoing trading and rebalancing services, which generally
accommodate cash management, periodic rebalancing and investment changes at a frequency
agreed upon by 55ip and the Client. Client-provided Models are assessed for rebalancing typically
on a monthly basis. Models provided by Model Providers are typically assessed for rebalancing
when the Model Provider communicates an updated Model allocation to 55ip (e.g., quarterly), based
on negotiated terms within the agreements between 55ip and the Model Provider. Notwithstanding
the rebalancing frequency, other trades may occur in accounts outside of the rebalancing frequency
related to tax loss harvesting or to accommodate cash management withdrawal/deposits.
Sub-Advisory Clients
When 55ip is engaged to provide discretionary services to its Sub-Advisory Clients, 55ip creates the
buy and sell orders and directs trading activity for the individual accounts, pursuant to a sub-
advisory Agreement. 55ip does not directly maintain a relationship with underlying investors of its
Sub-Advisory Clients. Furthermore, 55ip does not serve as an investment adviser to underlying
investors of its Sub-Advisory Clients, except in Wrap Programs.
Tax-Smart Active and Tax-Smart Index strategies (collectively "Tax-Smart Strategies"): 55ip also
provides non-discretionary sub-advisory services on behalf of its affiliate, JPMIM, who is acting as a
portfolio manager for separately managed account programs, including Wrap Programs. In this
program, JPMIM reviews trade orders and chooses whether to implement such trades in JPMIM's
underlying investors’ accounts. In this context, JPMIM’s Models consist of stocks and ETFs. For some
of these Models, such as the Tax-Smart Index strategies, instead of providing a Model with specific
securities and allocation weightings, JPMIM provides the investment guidelines for the strategy and
55ip utilizes proprietary technology guided by structured, mathematical, and rules-based
methodologies to implement client portfolios. In this program, 55ip does not directly maintain a
relationship with, nor serve as an investment adviser to any underlying investor of its Sub-Advisory
Clients. Additional information for those invested in the Tax-Smart Active and Tax-Smart Index
strategies within the Pershing Managed Connect program: Due to operational constraints of the
platform, your respective account application (or other similar custodial agreement) with Pershing
indicates 55ip as the
investment adviser of this strategy. However, as described herein, JPMIM is in
fact the investment adviser for this strategy and delegates certain tax overlay and implementation
responsibilities to 55ip, its affiliate. See JPMIM's Form ADV Part 2A at
www.adviserinfo.sec.gov for
more information regarding the Tax-Smart Active and Tax-Smart Index strategies.
Trade List Clients
When 55ip is engaged to provide non-discretionary trade list delivery services, 55ip provides buy
and sell recommendations to its Trade List Clients at the individual account level, pursuant to a
Trade List Delivery Services Agreement. The Trade List Clients then choose when and whether to
execute such trades in their underlying investors’ accounts. 55ip does not maintain a direct
relationship with, nor serve as an investment adviser to any underlying investor of its Trade List
Clients.
C. Client Tailored Services and Client Imposed Restrictions
Certain investment services may be tailored for each Client’s specific needs and objectives. The
Adviser typically makes investments for Clients in accordance with the guidelines associated with
each of the Models and determined by the Model Providers (the “Model Guidelines”). Custom Model
services are also available in certain instances where Clients can work directly with a Model
Provider to customize a Model. The Adviser has controls to monitor compliance with each Model
Provider’s Model Guidelines. For taxable accounts, Clients can select tax transition and/or tax
management services, where the Adviser may deviate from Model Guidelines to account for these
specific considerations. For more information about custom Models, see Item 4.B, Types of Advisory
Services.
When providing services on behalf of its affiliate, JPMIM, as described above (e.g., the Tax-Smart
Active and Tax-Smart Index strategies), Clients can request reasonable restrictions on the
management of their accounts, subject to JPMIM's acceptance and the program’s parameters. These
restrictions can include certain industries, sectors or specific securities, as available through the
55ip Services Portal. Certain restriction categories include criteria derived from an affiliate.
D. Wrap Fee Programs
The Adviser’s sub-advisory services are also available through bundled wrap fee programs ("Wrap"
or "Wrap Programs") sponsored by certain broker-dealers or investment advisers ("Sponsors").
A client in a Wrap Program typically receives professional investment management of account
assets through one or more investment advisers participating in the program. Except for execution
charges for certain transactions as described below, clients pay a single, all-inclusive (or "wrap") fee
charged by the Sponsor based on the value of the client’s account assets for asset management,
transactions effected by the Sponsor, custody, performance monitoring and reporting through the
Sponsor. The Adviser receives a portion of this wrap fee for its investment management services.
The Sponsor typically assists the client in defining the client’s investment objectives based on
information provided by the client, aids in the selection of one or more investment advisers to
manage the client’s account, and periodically contacts the client to ascertain whether there have
been any changes in the client’s financial circumstances or objectives that warrant a change in the
management of the client’s assets. In certain Wrap Programs, the Sponsor contracts with other
investment advisers to perform these services. The Sponsor typically pays the Adviser a fee based
on the assets of clients invested in the applicable strategy in the Wrap Program.
The Adviser also manages client assets in unbundled advisory programs. Wrap clients should be
aware that comparable services may be available at lower aggregate costs on an unbundled basis
through the Sponsor or through other firms. In such cases, fees are unbundled for various services
and negotiated separately by the client including, but not limited to, investment management,
custody and trade execution, although the Adviser’s fee covers only investment management
services and not custody and brokerage services.
Depending on the circumstances, the aggregate of any separately paid fees may be lower (or higher)
than the wrap fee charged in the Wrap Program. Payment of a bundled asset-based wrap fee may or
may not produce accounting, bookkeeping, or income tax results better than those resulting from
the separate payment of (i) securities commissions and other execution costs on a trade-by-trade
basis and (ii) advisory fees.
Wrap accounts are generally managed in the same or similar manner to other Sub-Advisory Client
accounts. However, Wrap Programs may impose specific restrictions and investment guidelines that
are more restrictive than other accounts; this is discussed in the Sponsor’s Form ADV brochure. See
the Sponsor's Form ADV brochure for more information.
For additional information regarding Fees and Compensation, Brokerage Practices and Custody,
please see Items 5.A-E, Item 12, and Item 15, respectively. Please refer to Schedule D in Part 1A of
55ip’s Form ADV for a full list of the Wrap Programs in which 55ip participates.
Trading Away Practices for Wrap Program Accounts
The Adviser may place a Wrap Program Client's trade with a broker-dealer other than the Sponsor
(or the Sponsor’s designated broker-dealer) if it determines that using another broker-dealer would
meet its best execution obligations to Clients. This practice is frequently referred to as "trading
away". Trading away from the Sponsor will usually result in the imposition of a commission or
equivalent fee on the trade or other charges, including but not limited to foreign currency
conversion fees, American Depositary Receipts ("ADRs") fees, and foreign tax charges, as well as fees
embedded in the price of the security being bought or sold, such as a mark-up or mark-down. Such
fees are paid by the Client and are in addition to the wrap fee.
If the Adviser trades away from the Sponsor to effect an agency trade for a Wrap Program account,
Clients should expect that any execution costs charged by that other broker-dealer will be charged
to the Wrap Program account. In certain circumstances, transactions may be effected by that other
broker-dealer on a principal basis and therefore the spread, mark-ups and mark-downs will be paid
by the account on those trades to the third-party broker-dealer. As noted above, such execution
costs are in addition to the wrap fee paid by Clients. For a discussion of order aggregation with
respect to Wrap Program accounts, see Item 12.B, Order Aggregation.
E. Amounts Under Management
As of February 29, 2024, 55ip had assets under management in the amounts set forth below:
AssetsUnderManagement U.S.DollarAmount
Assets Managed on a Discretionary Basis $19,484,140,392
Assets Managed on a Non-Discretionary Basis $0
TotalRegulatory AssetsUnderManagement $19,484,140,392
Other Advisory Assets not included in Regulatory Assets Under Management* $12,551,876,398
TotalAssetsUnderManagement $32,036,016,790
*This category includes Trade List Delivery Services and Tax-Smart Strategies.