Strategic Planning, Inc. is an investment adviser registered with the United States Securities and Exchange
Commission (“SEC”). Our owner and President is Stanley R. Edgell. Mr. Edgell has been providing investment advisory
services to a variety of clients for over 40 years. As used in this brochure, “SPI”, “we”, “our”, and “us” refer to Strategic
Planning, Inc. and “you”, “your” and “client” refer to you as either a client or prospective client of our firm.
A. Investment Advisory Services/Wrap Fee Program
SPI provides ongoing asset management services to clients by utilizing the consultative process described in this
section. SPI has an initial consultation with its clients to gather in-depth information. SPI asks its clients to complete an investor
profile worksheet that is designed to elicit information about what matters most to the client, how the client wants to use his/her
wealth, and what the client expects from SPI. SPI then uses this information to determine the appropriate investment
guidelines, risk tolerance and other factors that will assist in the selection of an investment portfolio that is suitable for the
client’s account.
SPI diversifies and manages the client’s portfolio. Investments are made based upon the client’s investment
objectives, risk tolerance, net worth, net income and other various suitability factors. The client’s portfolio may be managed
on an individualized basis or by using an established portfolio mixed for all participating clients. Clients will have the
opportunity to place reasonable restrictions on investments in certain securities, types of securities or industry sectors. It is
the client’s responsibility to advise SPI of the client’s investment objectives and changes thereto, as well as any specific
investment restrictions applicable to the client. If a client deems any investment recommended or made to be inconsistent
with the client’s investment objectives or restrictions, it is the client’s responsibility to provide prompt written notice to SPI.
Ongoing asset management services provided by SPI are structured pursuant to a Wrap Fee Program (“Wrap
Program”). Under its Wrap Program, SPI manages client accounts for a single, all-inclusive fee that compensates SPI for
investment advisory services and includes custody services and transaction and commission costs. For additional information
regarding the Wrap Program, please see our Wrap Fee Program Brochure.
Except as otherwise provided below, the investment portfolios recommended to investment advisory
services clients
who receive ongoing asset management services will primarily consist of equity securities that are selected based on research
conducted by, or provided to, SPI. Other securities, including, but not limited to exchanged-traded funds, mutual funds and
fixed income securities, may also be recommended when SPI deems such investments to be appropriate based on client
goals and objectives.
A portfolio comprised primarily of mutual funds may be recommended to investors with a limited amount of investable
assets and/or limited investment experience. While there are no set parameters regarding investable assets or investment
experience, SPI will take into account all relevant facts and circumstances, including, but not limited to investment objectives
and goals, investor net worth, fees and expenses, investor history, and risk tolerance, when determining whether to
recommend an investment portfolio comprised primarily of mutual funds.
Selected mutual funds will all be no-load, transaction fee funds. SPI clients are afforded the opportunity to acquire
an appropriate share class of mutual funds that is made available to investment adviser clients who maintain accounts at
Charles Schwab & Co., Inc. (“Schwab”), the independent custodian that has been selected by SPI. SPI will recommend mutual
funds that are designed to meet client needs based upon client investment objectives and goals.
B. Financial Planning Services
SPI offers comprehensive financial planning services. SPI will provide the client with a written financial plan that,
when requested, will include recommendations to the client regarding securities and other investments. The financial plans
prepared by SPI are individualized for clients and encompass one or more of the following activities: (i) investment analysis
and planning, (ii) insurance analysis, (iii) estate planning, (iv) Monte Carlo analysis, (v) tax planning, (vi) retirement planning,
(vii) business and personal financial planning, (viii) wealth distribution strategy analysis and (ix) education planning.
SPI conducts personal interviews with each financial planning client to gather in-depth information on topics such as
current financial status, future goals, and attitudes toward risk. Related documents supplied by the client are carefully reviewed
along with the information gathered during the personal interview.
C. Assets Under Management
As of February 28, 2024, SPI managed approximately $283,552,605 on a discretionary basis. SPI does not
currently manage any accounts on a non-discretionary basis.