AlphaCore Capital LLC (“AlphaCore”), doing business as AlphaCore Wealth Advisory, is an
investment adviser registered with the Securities and Exchange Commission (“SEC”) since
September 28, 2016 and is a limited liability company formed under the laws of the State of
Delaware. AlphaCore has been in business as an investment adviser since February of 2015
(previously registered with the state of California).
Richard “Dick” Pfister is the CEO and President, Managing Member and majority owner of
AlphaCore. Mr. Pfister acts in a general supervisory capacity, including oversight of AlphaCore’s
Chief Compliance Officer, and general supervision of sales activities of AlphaCore’s investment
adviser representatives. Mr. Pfister is also President of AlphaCore Services, Inc., an affiliated
servicing company that is not registered in any capacity. Mr. Pfister also acts in the capacity of
President, CEO and Managing Member for AlphaCore Insurance Services LLC, a wholly owned
subsidiary of the Adviser. This affiliate was formed in November 2021 and commenced
operations in March 2022. Full details of the education and business background of Dick Pfister
are provided in his Form ADV Part 2B, which is delivered to new clients, upon material revision,
or upon request.
CWC Genesis Investor, LLC is an equity partner with a minority interest in AlphaCore (over 25%
but under 50%). Certain CWC executives also serve on AlphaCore’s Management Committee,
which provides AlphaCore with extensive knowledge in wealth management, technology and
strategic planning. This team is utilized to ensure AlphaCore advances the objective of providing
the highest level of wealth management services for our clients and advisors.
Description of Advisory Services
AlphaCore provides investment management, financial planning and wealth preservation
services to high‐net‐worth clients. The following are descriptions of the primary advisory
services of AlphaCore. At the beginning of the client relationship, a written agreement, which
details the exact terms of the service, must be signed by each client and AlphaCore before we
can provide any advisory services.
Investment Management Services
AlphaCore offers Investment Management services, which involves AlphaCore providing
continuous and ongoing supervision over the assets in our clients’ advisory accounts. AlphaCore
believes a well‐constructed portfolio combining liquid and illiquid alternative investments and
traditional investments may outperform over time with reduced volatility.
AlphaCore generally manages all client assets on a fully discretionary basis but will provide non‐
discretionary management under certain circumstances. Please refer to Item 16 for further
information regarding our discretionary authority.
Clients managed accounts are held by qualified custodian(s) under the name of each client. The
qualified custodians maintain physical custody of all funds and securities in client accounts, and
clients retain all rights of ownership (e.g., right to withdraw securities or cash, exercise or
delegate proxy voting and receive transaction confirmations of the assets in their account(s)).
Participant Account Management‐ We use a third‐party platform to facilitate management of
held away assets such as defined contribution plan participant accounts (401k assets, etc.), with
discretion. The platform allows us to avoid being considered to have custody of Client funds
since we do not have direct access to Client log‐in credentials to affect trades. We are not
affiliated with the platform in any way and receive no compensation from them for using their
platform. If elected, a link will be provided to the Client allowing them to connect an account(s)
to the platform. Once Client account(s) is connected to the platform, Adviser will review the
current account allocations, and rebalance the account as necessary. AlphaCore’s access to
these accounts and funds are limited to viewing, allocating and rebalancing (i.e., no authority to
disburse funds, etc.) If the Client changes log in credentials, they will receive another link to
reset AlphaCore’s unique access to the account(s). Other than our agreed advisory fee, this
service does not increase fees since AlphaCore pays for the expense associated with this
service.
Accounts are managed by us based on each client’s financial situation, investment objectives
and risk tolerance. At the beginning of the relationship, we obtain certain information from
each client to determine their financial situation and investment objectives, along with any
investment restrictions. AlphaCore does not assume any responsibility for the accuracy of the
information provided by clients and we are not obligated to verify the information received. We
rely upon the information when managing our clients’ assets and clients are responsible for
notifying us of any updates or changes to this information. However, as part of our services, we
periodically contact clients to determine if any changes or updates regarding their financial
situation, risk tolerance or investment objectives have occurred. We are always reasonably
available to consult with clients regarding the status of the investments in their managed
account(s). Clients have the ability to impose reasonable restrictions on the management of the
assets in their accounts, including the ability to instruct us not to purchase certain securities.
Please refer to the financial planning section.
In the event that a client notifies AlphaCore of changes in the client’s financial circumstances or
objectives, AlphaCore will review such changes and recommend and/or make any necessary
revisions to the client’s portfolio to bring it in line with the changes. Investment adviser
representatives will periodically meet with clients to review the client’s investment goals and
current advisory portfolios. Representatives are also available during normal business hours to
consult with clients.
It is important to understand that we manage investments for a number of clients and may give
advice or take actions for certain clients that is different from the advice we provide to other
clients. We are not obligated to buy, sell or recommend to a client any security or other
investment that we may buy, sell or recommend for any other clients, or for our own accounts.
Conflicts of interest may arise in the allocation of investment opportunities among accounts
that we manage. We strive to allocate investment opportunities believed to be appropriate for
our clients equitably and consistently with the best interests of all accounts involved. However,
there can be no assurance that a particular investment opportunity that comes to our attention
will be allocated in any particular manner. If we obtain material, non‐public information about a
security or its issuer that we may not lawfully use or disclose, we have absolutely no obligation
to disclose the information to any client or use it for any client’s benefit.
Retirement Plan Services: We may provide advisory services for corporate retirement plans,
such as pension, profit sharing, and participant‐directed, individual account plans (i.e., 401(k),
403(b), etc.). Specifically, we may provide; (i) discretionary investment management services,
(ii) non‐discretionary advisory services, and/or (ii) advisory services to employer‐sponsored
retirement plans and their participants in either an ERISA 3(38) fiduciary or ERISA 3(21) co‐
fiduciary capacity. Prior to being engaged by the plan sponsor, we will provide a copy of this
Form ADV Part 2 along with a copy of our Privacy Policy and our disclosure agreements as
required under Sec. 408(b)(2) of the Employee Retirement Income Security Act (“ERISA”), as
applicable.
If we are providing services directly to an ERISA plan, such services are provided through
execution of a specific retirement plan services agreement.
In providing services directly to plans, AlphaCore may establish a client relationship with one or
more plan participants. Client relationships may develop in various ways such as in the course
of such conversations on financial planning or discussions regarding a client’s decision to
rollover assets from employer retirement accounts to individual retirement accounts such as a
Rollover IRA. If a plan participant desires to affect an IRA rollover from the plan to an account
advised or managed by AlphaCore, or if we make a recommendation to affect a rollover, we will
have a conflict of interest given that our advisory fees can reasonably be expected to be higher
than those we receive in connection with direct plan servicing due to the individualized nature
of the services. To mitigate such conflicts, AlphaCore will disclose relevant information about
the applicable fees we charge for advising or managing an IRA via our Investment Management
agreement and this disclosure brochure. The ultimate decision to affect a rollover and/or to
take a distribution from any retirement account rests solely with the individual Client.
Recommendation of Unaffiliated Sub‐Advisers: As part of our Investment Management Services,
we may (upon coordination with the Client) select one or more unaffiliated, third‐party
investment advisers to serve as “Sub‐Advisers” to manage a portion of a client’s assets. Fees
assessed by Sub‐Advisers are separate and in addition to the advisory fees we charge.
AlphaCore performs due diligence on each Sub‐Adviser and confirms, among other things, that
each Sub‐Adviser is properly registered as an investment adviser with the appropriate
regulator. The decision to use a Sub‐Adviser is always based on each client’s individual needs
and is
predicated upon whether a strategy offered or made available by a Sub‐Adviser is in the
best interests of our clients. Clients will be provided a copy of the applicable Sub‐Adviser’s Form
ADV Part 2A Disclosure Brochure, Form ADV Part 2B Supplemental Brochure(s) and Form CRS at
or before a Sub‐Adviser is hired to manage a client’s assets.
Selected Sub‐Advisers will provide ongoing discretionary investment management services and
trading authority over a client’s designated assets. This means they can decide what securities
to purchase and sell with the designated assets without first discussing with the client and
where and when to place the transactions.
We are always available to answer questions clients may have regarding their assets managed
by the Sub‐Adviser(s) and usually act as the communication conduit between the clients and
the Sub‐Advisers.
Wealth Planning Services
AlphaCore believes successful investing starts with thorough planning. We begin by
understanding what matters most to you. Your unique objectives and circumstances form the
foundation of a comprehensive wealth management plan built on preserving wealth and
lowering risk. In connection with our Investment Management Services, we offer financial
planning and wealth preservation services. This will entail options such as financial planning
with our employed Certified Financial Planner(s) to collaboration with our client’s other
consultants and advisors (or provide referral sources) to execute upon applicable
recommendations. Such services involve preparing a written financial plan covering specific or
multiple topics.
Please be advised that a component of our wealth preservation services may include
collaborating with trusted advisers and/or third‐party referrals to advisers in estate, tax and
other areas. Clients are not obligated to engage with referred adviser, as AlphaCore is well
situated to work with client engaged or other third‐party advisers. To the extent the client
decides to engage a referred third‐party adviser, AlphaCore will collaborate with them as
needed but makes no representation on the third‐party adviser’s services.
In the financial planning process, AlphaCore may review the following, depending on a client’s
needs:
Retirement Planning– AlphaCore may work with clients to implement accumulation strategies
and techniques to ensure that retirement goals and priorities are being met. This may include
strategies related to retirement income, social security, insurance, and healthcare.
Education Planning – AlphaCore’s financial planning services may include advice on projecting
required savings or investing objectives to meet general or specific future educational needs.
Tax Planning– Our firm may offer advice as to how tax laws may affect various financial
decisions, e.g., acquisitions, pension strategy, investing in new opportunities or consolidation of
existing investments, and individual taxation issues, among others.
Estate Planning‐ AlphaCore may review a clients existing estate plan and make
recommendations in conjunction with counsel to provide guidance on the management and
distribution of assets during their lives and at death. These services offered in collaboration
with existing or referred attorneys are provided to address certain issues with estate taxes,
post‐mortem control of assets, and other key details of a client’s estate plan.
Investment Consulting and Asset Allocation – This involves advice with respect to asset
selection and allocation, as well as investment income accumulation techniques. Evaluations
are made of existing and, when applicable, potential investments in terms of their economic
and tax characteristics as well as their suitability for meeting client’s objectives. Tax
consequences and their implications are identified and evaluated in general terms.
Risk Management and Insurance Analysis – This includes risk management associated with
advisory recommendations based on the combination of insurance types that best meet a
client’s specific needs, e.g., life, health, disability, and long‐term care, and others as
appropriate. This may be completed through our affiliate, AlphaCore Insurance Services LLC,
through a Client’s existing relationships or other avenues. Clients are not required to execute
any recommendations through our affiliate. The preceding is not intended to be an exhaustive
list of the topics we may include in a financial plan. We may or may not include additional areas
of focus depending on a client’s needs.
When providing financial planning services, the role of the investment adviser representative is
to find ways to help a client understand their overall financial situation and help set financial
objectives. Clients should be aware that there are important issues that may not be taken into
consideration when an investment adviser representative develops his or her analysis and
recommendations under a limited or modular financial plan.
Clients have the sole responsibility for determining whether to implement our financial
planning recommendations. Clients are under no obligation to act upon our financial planning
recommendations. If a client does act upon our recommendations, the client is under no
obligation to effect transactions through AlphaCore. AlphaCore encourages clients to consult
their other advisors, such as their attorneys or tax professionals regarding their specific legal or
tax circumstances and plans.
Institutional Sub‐Adviser Services
AlphaCore may offer its investment strategies to institutional advisers directly and/or may
provide access through various platforms. The institutional advisers provide the relationship
management portion of the service and recommends our strategy to their clients. The
institutional advisers ultimately have the fiduciary duty to these clients to ensure that the
strategy is suitable for their clients’ portfolios.
Institutional Model Portfolio Subscription Service
AlphaCore offers subscription services allowing institutions and other clients to utilize
AlphaCore’s proprietary strategies. These strategies are designed to satisfy a gradient of
standard risk/return assumptions as determined by AlphaCore. These services constitute
impersonal advisory services and are not designed to meet the investment objectives of an
individual client. The subscribing institutional clients ultimately have the fiduciary duty to their
clients to ensure that the strategy is suitable, if utilized for management of their clients’
portfolios.
Advice to Certain Types of Investments
While we do not limit advice to specific types of investments, we specialize in “alternative”
investing strategies which we define as liquid or illiquid securities and/or strategies we believe
are non‐correlated with traditional markets or indices. Alternative investment managers can
invest long or short, across multiple asset classes, aren’t constrained to an investment style,
and aren't entirely dependent on the markets going up to achieve positive results. These
strategies may be executed by investment into liquid investments, such as mutual funds or
exchange traded funds, or investments with limited liquidity, such as unregistered hedge funds
or registered closed end funds.
AlphaCore may provide investment advice on a wide variety of investment types depending on
a Client’s goals, objectives, investment experience and risk tolerance. These may include but
are not limited to:
Alternative Mutual Funds
Traditional Mutual Funds
Closed‐End Funds
Exchange Traded Funds (“ETFs”)
Exchange‐listed Securities
Exchange Traded Options
Corporate Debt Securities
Commercial Paper
Municipal & US Government Securities
Interests in Partnerships Investing in Real Estate
Interests in Partnerships Investing in Oil and Gas Interests
Hedge Funds (including Limited Partnerships)
Private Equity funds and investment opportunities
Venture capital
Private Real Estate
Although we generally provide advice only on the investments previously listed, as noted
above, we reserve the right to offer advice on any investment product that may be suitable for
each client’s specific circumstances, needs, goals and objectives.
Please refer to Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss for more
information.
Tailor Advisory Services to Individual Needs of Clients
AlphaCore’s advisory services are always provided based on a client’s individual needs. This
means, for example, that when we provide Investment Management services, clients are given
the ability to impose restrictions on the accounts we manage, including specific investment
selections and sectors. Our financial planning services are always provided based on a client’s
individual needs. When providing financial planning services, we work with each client on a
one‐on‐one basis through interviews and questionnaires to determine their investment
objectives and suitability information.
We may elect to not enter into an investment advisory relationship with a prospective client
whose investment objectives may be considered incompatible with our investment philosophy
or strategies or where the prospective client seeks to impose unduly restrictive investment
guidelines.
Participation in Wrap Fee Programs
We do not offer or participate in wrap‐fee programs.
Client Assets Managed by AlphaCore
As of December 31, 2023, AlphaCore manages regulatory assets under management of
$2,441,972,009 and a total of $2,601,888,819 under advisement (including regulatory assets
under management).