A. Description of our services, including the types of portfolio management services, provided
under each program. Our firm must indicate the wrap fee charged for each program, or, if fees
vary according to a schedule, provide such schedule. Further, our firm is required to indicate
whether fees are negotiable and identify the portion of the total fee, or range of fees, paid to
portfolio managers.
Our firm is dedicated to providing clients with a wide array of investment advisory services. Our
firm is a corporation formed under the laws of the State of California and has been in business as
an investment adviser since 2016. Our firm is wholly owned by Mitchell Fisher. Our firm managed
$232,000,000 on a discretionary basis as of June 30th, 2023.
Our firm sponsors and offers a wrap fee program. Our firm manages assets for many different
types of clients to help meet their financial goals while remaining sensitive to risk tolerance and
time horizons. As a fiduciary it is our duty to always act in the client’s best interest. This is
accomplished in part by knowing the client. Our firm has established a service-oriented advisory
practice with open lines of communication. Working with clients to understand their investment
objectives while educating them about our process, facilitates the kind of working relationship
we value.
Our recommended custodian, Charles Schwab & Co., Inc. (“Schwab”) does not charge transaction
fees for U.S. listed equities and exchange traded funds. Since we pay the transaction fees charged
by the custodian to clients participating in our wrap fee program, our firm’s expenses have
decreased. This may presents a conflict of interest because if we are incentivized to recommend
equities and exchange traded funds over other types of securities in order to reduce our costs.
(i) Wrap Asset Management:
As part of our Wrap Asset Management service, a portfolio is created, consisting of individual
stocks, bonds, exchange traded funds (“ETFs”), options, mutual funds and other public and
private securities or investments. The client’s individual investment strategy is tailored to their
specific needs and may include some or all of the previously mentioned securities. Portfolios will
be designed to meet a particular investment goal, determined to be suitable to the client’s
circumstances. Once the appropriate portfolio has been determined, portfolios are continuously
and regularly monitored, and if necessary, rebalanced based upon the client’s individual needs,
stated goals and objectives.
Fee Schedule:
Assets Under Management Annual Percentage of Assets Charge
$0 to $999,999.99 1.25%
$1,000,000 - $4,999,999.99 1.00%
Over $5,000,000 0.75%
Fees to be assessed will be outlined in the advisory agreement to be signed by the client.
Annualized fees are billed on a pro-rata basis monthly in arrears based on the value of the
ADV Part 2A, Appendix 1 – Wrap Fee Brochure Page 5 Pacific Sun Financial Corp.
account(s) on the last day of the month. Fees are negotiable. Our firm bills on cash unless
indicated otherwise in writing. In rare cases, our firm will agree to directly invoice. Fees will
be deducted from client account(s). As part of this process, Clients understand the following:
a) The client’s
independent custodian sends statements at least quarterly showing the
market values for each security included in the Assets and all account disbursements,
including the amount of the advisory fees paid to our firm;
b) Clients will provide authorization permitting our firm to be directly paid by these
terms. Our firm will send an invoice directly to the custodian; and
c) If our firm sends a copy of our invoice to the client, it will include a disclosure urging
the client to compare the information provided in our statement with those from the
qualified custodian.
Termination and Refunds
Either party may terminate the advisory agreement signed with our firm for Wrap Asset
Management service in writing at any time. Upon notice of termination, pro-rata advisory
fees for services rendered to the point of termination will be charged.
B. Explanation that a wrap fee program may cost clients more or less than purchasing such services
separately and description of the factors that bear upon the relative cost of the program, such as
the cost of the services if provided separately and the trading activity in client account(s).
Our firm sponsors and offers a wrap fee program, which allows clients to pay a single fee for
investment advisory services and associated custodial transaction costs. Transaction fees will be
paid by our firm based on a percentage of the dollar amount of assets in the account(s) or via
individual transaction charges. Because our firm absorbs client transaction fees, an incentive
exists to limit trading activities in client accounts.
C. Description of any fees that clients may pay in addition to a wrap fee, and description of the
circumstances under which clients may pay these fees, including, if applicable, mutual fund
expenses and mark-ups, mark-downs, or spreads paid to market makers.
In addition to our advisory fees above, Clients may also pay holdings charges imposed by the
chosen custodian for certain investments, charges imposed directly by a mutual fund, index fund,
or exchange traded fund, which shall be disclosed in the fund’s prospectus (e.g., fund
management fees and other types of fees), distribution fees, surrender charges, variable annuity
fees, IRA and qualified retirement plan fees, mark-ups and mark-downs, spreads paid to market
makers, fees for trades executed away from custodian, wire transfer fees and other fees and taxes
on brokerage accounts and securities transactions. Our firm does not receive a portion of these
fees.
D. If someone recommending a wrap fee program to you, receives compensation as a result of your
participation in the program, our firm must disclose this fact. Further, our firm is required to
explain, if applicable, that the amount of the compensation may be more than what the person
would receive if you participated in our other wrap fee program or paid separately for investment
advice, brokerage and other services. Finally, our firm must explain that someone recommending
a wrap fee program may have a financial incentive to recommend the wrap fee program over
other programs or services.
Our firm does not recommend or offer the wrap program services of other providers.
ADV Part 2A, Appendix 1 – Wrap Fee Brochure Page 6 Pacific Sun Financial Corp.