General Informa�on
Saling Wealth Advisors was formed in February 2016 and provides financial planning, portfolio
management, and general consulting services to its clients. Eric Saling is the principal owner of
Saling Wealth Advisors. Jason Stuber, Tendai Charasika, Emily Saling, Amy Stuber and Jeff Gough
also own equity in the firm.
As of December 31, 2023, Saling Wealth Advisors managed $396,735,014 on a discretionary basis
and $13,692,398 on a non-discretionary basis.
Advisory Business in General
At the outset of each client relationship, Saling Wealth Advisors spends time with the client, asking
questions, discussing the client’s investment experience and financial circumstances, and reviewing
options for the client. Based on its reviews, Saling Wealth Advisors generally develops with each
client:
• A personalized Investor Profile based on the client’s financial circumstances, goals, and risk
tolerance level (the “Investor Profile”); and
• the client’s investment objectives and guidelines (the “Investor Profile”).
The Investor Profile is a reflection of the client’s current financial picture and a look to the future
goals of the client. The Investment Profile outlines the general types of investments Saling Wealth
Advisors will make on behalf of the client in order to meet those goals. The Profile is reviewed
periodically with each client and updated when necessary.
Where Saling Wealth Advisors provides general consulting services, Saling Wealth Advisors will
work with the client to prepare an appropriate summary of the specific project(s) to the extent
necessary or advisable under the circumstances.
Financial Planning
Saling Wealth Advisors offers comprehensive financial planning services to those clients in need of
such service in conjunction with Portfolio Management services. Saling Wealth Advisors’
comprehensive financial planning services normally address areas such as general cash flow
planning, retirement planning, estate planning analysis, tax planning analysis, and insurance
analysis. The goal of this service is to assess the financial circumstances of the client in order to
more effectively develop the client’s Investment Plan. Financial Planning is offered as a stand-alone
service or for a separate fee, but is typically provided in conjunction with the management of the
portfolio.
Por�olio Management
Discretionary Asset Management
As described above, at the beginning of a client relationship, Saling Wealth Advisors meets with the
client, gathers information, and performs research and analysis as necessary to develop the client’s
Investment Plan. The Investment Plan will be updated from time to time when requested by the
client, or when determined to be necessary or advisable by Saling Wealth Advisors, based on
updates to the client’s financial or other circumstances.
To implement the client’s Investment Plan, Saling Wealth Advisors will manage the client’s
investment portfolio on a discretionary basis. As a discretionary investment adviser, Saling Wealth
Advisors will have the authority to supervise and direct the portfolio without prior consultation
with the client.
Notwithstanding the foregoing, clients may impose certain written restrictions on Saling Wealth
Advisors in the management of their investment portfolios, such as prohibiting the inclusion of
certain types of investments in an investment portfolio or prohibiting the sale of certain
investments held in the account at the commencement of the relationship. Each client should note,
however, that restrictions imposed by a client may adversely affect the composition and
performance of the client’s investment portfolio. Each client should also note that his or her
investment portfolio is treated individually by giving consideration to each purchase or sale for the
client’s account. For these and other reasons, performance of client investment portfolios within
the same investment objectives, goals and/or risk tolerance may differ and clients should not
expect that the composition or performance of their investment portfolios would necessarily be
consistent with similar clients of Saling Wealth Advisors.
Non-Discretionary Accounts
In certain circumstances Saling Wealth Advisors will manage accounts on a non-discretionary basis
for clients who are unwilling or unable to provide limited power of attorney to us, as well
as for
clients who invest in alternative investments (See Section 5 – Fees and Compensation, Section 6 –
Performance Based Fees and Section 8 – Methods of Analysis and Risk of Loss below). Clients that
determine to engage Saling Wealth Advisors on a non- discretionary investment advisory basis must
be willing to accept that Saling Wealth Advisors cannot effect any account transactions without
obtaining prior consent to such transaction(s) from the client. Thus, in the event that Saling Wealth
Advisors would like to make a transaction for a client’s account (including in the event of an
individual holding or general market correction), and the client is unavailable, then Saling Wealth
Advisors will be unable to effect the account transaction(s) (as it would for its discretionary clients)
without �irst obtaining the client’s consent.
Retirement Plan Rollovers – No Obligation / Conflict of Interest.
A client or prospective client leaving an employer has four options regarding an existing retirement
plan (and may engage in a combination of these options): (i) leave the money in the former
employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is available
and rollovers are permitted, (iii) roll over to an Individual Retirement Account (“IRA”), or (iv) cash
out the account value (which could, depending upon the client’s age, result in adverse tax
consequences). If Saling Wealth Advisors recommends that a client roll over their retirement plan
assets into an account to be managed by the Saling Wealth Advisors, such a recommendation
creates a conflict of interest if the Saling Wealth Advisors will earn a new (or increase its current)
advisory fee as a result of the rollover.
No client is under any obligation to roll over retirement plan assets to an account managed by Saling
Wealth Advisors.
Raymond James Trust Accounts
Pursuant to an agreement with Raymond James Trust, N.A. (“RJT”), RJT will take possession and
control of all account Assets and consult with us regarding all matters pertaining to the investments
in the account including, but not limited to, the determination of the appropriate investment
objective, the asset allocation and the execution of trades. The sole and final approval of such
recommendation rests with RJT and, if applicable, its co-fiduciary. The appropriateness of
investment recommendations are determined by the account’s governing agreement and applicable
law. RJT will also communicate directly with the Client, as necessary.
Por�olio Management Disclosures
Portfolio Activity. Saling Wealth Advisors has a fiduciary duty to provide services consistent with
the client’s best interest. As part of its investment advisory services, Saling Wealth Advisors will
review client portfolios on an ongoing basis to determine if any changes are necessary based upon
various factors, including but not limited to investment performance, fund manager tenure, style
drift, account additions/withdrawals, the client’s financial circumstances, and changes in the
client’s investment objectives. Based upon these and other factors, there may be extended periods
of time when Saling Wealth Advisors determines that changes to a client’s portfolio are neither
necessary nor prudent. Notwithstanding, there can be no assurance that investment decisions made
by Saling Wealth Advisors will be profitable or equal any specific performance levels.
Cash Positions. Saling Wealth Advisors may maintain cash and cash equivalent positions within an
actively managed account (such as money market funds) for defensive and liquidity purposes.
Unless otherwise agreed in writing, all cash and cash equivalent positions will be included as part of
assets under management for purposes of calculating the Saling Wealth Advisors’ investment
advisory fee.
Client Obligations. In performing its services, Saling Wealth Advisors shall not be required to
verify any information received from the client or from the client’s other designated professionals,
and is expressly authorized to rely thereon. Moreover, each client is advised that it remains their
responsibility to promptly notify Saling Wealth Advisors if there is ever any change in their
financial situation or investment objectives for the purpose of reviewing, evaluating or revising
Saling Wealth Advisors’ previous recommendations and/or services.