Overview
A. General Description of the Firm
M1 Advisory Services LLC (“M1”) is an investment adviser registered with the United States Securities
and Exchange Commission (“SEC”). M1 provides portfolio management services.
Founded in 2015, M1, formerly known as Forza Advisors Group LLC, is a wholly owned subsidiary of M1
Holdings Inc., formerly known as M1 Holdings LLC and prior to that, Forza Financial Group LLC. M1
Holdings Inc. is a privately held company, based in Chicago, Illinois. M1 Holdings Inc. is controlled by
Brian Barnes Revocable Trust. Brian Barnes, M1’s CEO, is the principal owner of M1 Holdings Inc.
Additional information about M1’s services, structure and officers is provided on Part 1 of M1’s Form
ADV which is available online at http://www.advisersinfo.sec.gov. Please also visit www.m1finance.com
for additional information.
B. Summary of M1’s Advisory Services
M1 provides its clients with personalized total portfolio solutions that match their investment objectives
and risk tolerance. M1’s portfolios use passive strategies and modern portfolio theory to determine
each client’s asset allocation. M1 has determined optimal asset classes and the ETF strategies that most
efficiently tracks those asset classes. Once a client is given their risk profile they will be recommended a
total portfolio solution. M1’s clients maintain complete discretion to accept their recommended
total
portfolio solution, adjust their recommended total portfolio solution, choose a different portfolio
solution with different risk/return characteristics, or create their own self-directed portfolio with
exchange traded securities.
C. Tailored Services and Investment Restrictions
M1 tailors its total portfolio solutions to each client’s individual willingness and ability to take risk. M1
gathers the Client’s financial information during initial signup and asks users take a brief risk
questionnaire. The M1 considers the user’s age, financial standing, financial goals, investment
knowledge, investment comfort, and risk tolerance. M1 places each user into a specified risk tranche
and recommends a corresponding portfolio solution. M1 Client’s retain complete discretionary control
of their account at all-times. Clients can accept their recommended total portfolio solution, adjust their
recommended portfolio solution, choose another portfolio solution designated for a risk level other than
their M1 risk appointment, or deny all portfolio solutions and create their own self-directed portfolio.
D. Wrap Fee Programs
M1 does not place Client assets into a wrap fee program.
E. Assets Under Management
M1 does not currently manage any assets on a discretionary nor on a nondiscretionary basis. This total
is calculated using the closing U.S. market prices as of December 31, 2023.