Description of Services and Fees
We are a registered investment adviser based in San Ramon, California. We are organized as a limited
liability company under the laws of the State of California and have been in business since 2013. John
H. Seo is our principal owner. Currently, we offer the following investment advisory services, which are
personalized to each individual client:
• Portfolio Management Services
• Financial Planning Services
• Selection of Other Advisers
The following paragraphs describe our services and fees. Please refer to the description of each
investment advisory service listed below for information on how we tailor our advisory services to your
individual needs. Also, you may see the term Associated Person throughout this Brochure. As used in
this Brochure, our Associated Persons are our firm’s officers, employees, and all individuals providing
investment advice on behalf of our firm.
Portfolio Management Services
We offer discretionary portfolio management services to our clients and prospective clients. Our
investment advice is tailored to meet our clients’ needs and investment objectives. If you retain our firm
for portfolio management services, we will meet with you to determine your investment objectives, risk
tolerance, and other relevant information (the “suitability information”) at the beginning of our advisory
relationship. We will use the suitability information we gather from our initial meeting to develop a
strategy that enables our firm to give you continuous and focused investment advice and/or to make
investments on your behalf. As part of our portfolio management services, we may customize an
investment portfolio for you in accordance with your risk tolerance and investing objectives. We may
also invest your assets using a predefined strategy, or we may invest your assets according to one or
more model portfolios developed by our firm. Once we construct an investment portfolio for you, or
select a model portfolio, we will monitor your portfolio’s performance on an ongoing basis and will
rebalance the portfolio as we deem appropriate based on changes in market conditions and in your
financial circumstances.
If you participate in our discretionary portfolio management services, we require you to grant our firm
discretionary authority to manage your account. Discretionary authorization will allow our firm to
determine the specific securities, and the amount of securities, to be purchased or sold for your
account without your approval prior to each transaction. Discretionary authority is typically granted by
the investment advisory agreement you sign with our firm, a power of attorney, or trading authorization
forms. You may limit our discretionary authority (for example, limiting the types of securities that can be
purchased for your account) by providing our firm with your restrictions and guidelines in writing. If you
enter into non-discretionary arrangements with our firm, we must obtain your approval prior to
executing any transactions on behalf of your account.
As part of our portfolio management services, we may use one or more sub-advisers or outside money
managers to manage all or a portion of your account. We will regularly monitor the performance of your
accounts managed by sub-adviser(s), and may use our discretionary authority to hire and fire any sub-
adviser without your prior approval (unless you direct otherwise). Our ability to hire and fire sub-
advisers on your behalf is based on you granting our firm discretionary authority, which is typically
granted by the investment advisory agreement you sign with our firm, a power of attorney, or trading
authority forms. You may also be required to grant the sub-adviser or outside money manager
discretionary authority. We will pay a portion of our advisory fee to the sub-adviser(s) we use; however,
you will not pay our firm a higher advisory fee as a result of any sub-advisory relationships. Where an
outside money manager is recommended, the outside money manager may charge separate advisory
fees that are in addition to our advisory fees. You will receive the outside money manager’s Form ADV
Part 2 disclosure
brochure, which you should review for information on its fees and services.
Retirement Investment Advice
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Securities Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable, which are laws
governing retirement accounts. The receipt of our advisory fee for making a recommendation creates a
conflict of interest under ERISA/IRC with your interests, so we operate under a special rule that
requires us to act in your best interest and not put our interest ahead of yours. For example, if we
recommend that you roll over assets from one retirement account to another and we will receive
increased compensation as a result of that recommendation, we have a conflict that requires us to
operate under this special rule.
Financial Planning Services
We offer broad-based financial planning services to our clients and prospective clients. Financial
planning will typically involve providing a variety of advisory services to clients regarding the
management of their financial resources based upon an analysis of their individual needs. If you retain
our firm for financial planning services, we will meet with you to gather information about your financial
circumstances and objectives. Once we review and analyze the information you provide to our firm, we
will deliver a written plan to you, designed to help you achieve your stated financial goals and
objectives.
Financial plans are based on your financial situation at the time we present the plan to you, and on the
financial information you provide to our firm. You must promptly notify our firm if your financial
situation, goals, objectives, or needs change.
You are under no obligation to act on our financial planning recommendations. Should you choose to
act on any of our recommendations, you are not obligated to implement the financial plan through any
of our other investment advisory services. Moreover, you may act on our recommendations by placing
securities transactions with any brokerage firm.
Financial planning services are offered free of charge to our Portfolio Management clients.
Selection of Other Advisers
As part of our investment advisory services, we may recommend that you use the services of a third-
party investment adviser (“TPA”) to manage your entire, or a portion of your, investment portfolio. After
gathering information about your financial situation and objectives, we may recommend that you
engage a specific TPA or investment program. Factors that we take into consideration when making
our recommendation(s) include, but are not limited to, the following: the TPA’s performance, methods
of analysis, fees, your financial needs, investment goals, risk tolerance, and investment objectives. We
will periodically monitor the TPA(s)’ performance to ensure its management and investment style remains
aligned with your investment goals and objectives.
You will be required to sign an agreement directly with the recommended TPA(s). You may terminate
your advisory relationship with the TPA according to the terms of your agreement with the TPA. You
should review each TPA’s disclosure brochure for specific information on how you may terminate your
advisory relationship with the TPA and how you may receive a refund, if applicable. You should contact
the TPA directly for questions regarding your advisory agreement with the TPA.
Types of Investments
We offer advice on equity securities, warrants, corporate debt securities, commercial paper, certificates
of deposit, municipal securities, mutual fund shares, U.S. Government securities, and options contracts
on securities. You may request that we refrain from investing in particular securities or certain types of
securities. You must provide these restrictions to our firm in writing.
Assets Under Management
As of December 31, 2023, we manage discretionary assets under management of approximately
$ 218,757,757, and non-discretionary assets under management of approximately $ 680,080.