Description of Firm
This brochure is designed to explain the investment advisory services offered by Wealth More, whether
such advisory services are right for you, and the potential conflicts of interest associated with Wealth More
advisory services. Wealth More encourages clients to read this brochure carefully.
The Advisory Services are comprised of the services described below. Availability of some of these
Advisory Services depends on the level of investment by a client.
As used in this brochure, the words "we," "our," and "us" refer to Wealth More Enterprise, Inc. and the
words "you," "your," and "client" refer to you as either a client or prospective client of our firm. Also, you
may see the term Associated Person in this brochure. Our Associated Persons are our firm's officers,
employees, and all individuals providing investment advice on behalf of our firm.
We offer portfolio management services through a wrap-fee program ("Program") via mobile based
application as described in this wrap fee program brochure to prospective and existing clients. Wealth More
also provides access to personal financial investment advice by Wealth More advisors during normal
business hours and is accessible via chat, direct message, or by video conference. Clients must initiate,
by request, in the Mobile Application any communications with Wealth More advisors. Wealth More’s
advisory services (“Advisory Services” or “Services”) is financial advice on demand from human advisers
delivered within the Mobile Application. Advice is based on each client’s financial situation typically
evidenced by accounts that clients have linked through Wealth More’s dashboard, as well as detailed
information about personal circumstances such as age, investment time horizon, risk tolerance,
expectations, and financial goals. We are the sponsor and investment adviser for the Program. A wrap- fee
program is a type of investment program that provides clients with asset management and brokerage
services for one bundled fee. If you participate in our wrap fee program, you will pay our firm a single fee,
which includes money management fees, certain transaction costs, and custodial and administrative costs.
You are not charged separate fees for the respective components of the total services. We receive a portion
of the wrap fee for our services. The overall cost you will incur if you participate in our wrap fee program
may be higher or lower than you might incur by separately purchasing the types of securities available in
the Program.
Prior to becoming a client under the Program, you will be required to enter into a separate written
agreement with us that sets forth the terms and conditions of the engagement and describes the scope of
the services to be provided, and the fees to be paid.
As further described below, Wealth More’s Program includes multiple levels of Advisory Services, including
the Invest+ Plan (“Invest+ Plan”), the Premium Advice Plan (“Premium Plan”) and the Premium Advice+
Plan (“Premium+ Plan”). Wealth More charges Program clients different types of wrap fees depending on
the Advisory Services provided.
Client Investment Process
Wealth More tailors its Advisory Services to the individual needs of each of its clients. Our investment
advice is tailored to meet our clients' needs and investment objectives as an internet advisor. Wealth More
uses proprietary software to determine an investor’s risk tolerance. Wealth More asks each prospective
client a series of questions to evaluate both the individual’s objective capacity to take risk and subjective
willingness to take risk. We ask subjective risk questions to determine both the level of risk an individual is
willing to take and the consistency among the answers. For example, if an individual is willing to take
significant risk in one case and very little in another, then the individual is deemed inconsistent and will be
assigned a lower risk tolerance score than the simple weighted average of their collective responses. We
ask objective questions to estimate whether an individual is likely to have enough money saved at
retirement to afford their likely spending needs. Wealth More Advisory Services include software-based
financial planning tools and services (the “Financial Planning Service”) to its clients. The Financial Planning
Service allows clients to explore potential future financial goals, including retirement, college funding and
purchasing a home, and provide recommendations for reaching their financial goals. The Financial
Planning Service allows clients to link their external financial accounts, including, but not limited to including
bank, brokerage, retirement and college savings, in order to eliminate the need for the traditional financial
planner interview that is usually required to acquire the necessary inputs to build a financial plan.
Wealth More does not represent that the Financial Planning Service is meant to replace a comprehensive
evaluation of a client's entire financial plan considering all the client’s circumstances. Should a client choose
to implement any recommendation made by the Financial Planning Service, the client should consult with
their tax advisor regarding the client’s personal circumstances. Implementation of a financial plan
recommendation is entirely at the client’s discretion, and current information clients enter into the financial
planning model, or obtained by linking other accounts, does not automatically change their risk scores.
Clients can only change their risk scores by changing their personal financial information through the
Wealth More Mobile Application or through the Wealth More website. While the data from third parties used
in the financial models of the Financial Planning Service is believed to be reliable, Wealth More cannot
ensure the accuracy or completeness of data provided by clients or third parties.
Wealth More recommends model portfolios to clients based upon each client’s goals, risk tolerance and
time horizon. Clients can choose to accept the model portfolio recommended by Wealth More or select a
different model portfolio based on their own risk tolerance and preferences. Once a client selects a model
portfolio, Wealth More manages the client’s account on a fully discretionary basis. This means that Wealth
More is authorized to trade clients’ investments in wrap accounts to maintain the target model portfolio
allocations. Wealth More utilizes proprietary software to conduct this trading to invest client deposits, fund
client withdrawals, and perform rebalancing to maintain target portfolio allocations. Clients may open a
wrap account that is either a taxable account or a retirement account (“IRA”).
If you participate in our discretionary portfolio management services, we require you to grant us
discretionary authority to manage your account. Subject to a grant of discretionary authorization, and once
you have selected a model portfolio, we have discretionary authority to determine specific securities and
the number to be purchased or sold in accordance with the target model portfolio allocation on your behalf.
Discretionary authorization will allow us to determine the specific securities, and the number of securities,
to be purchased or sold for your account without obtaining your approval prior to each transaction. We will
also have discretion over the broker or dealer to be used for securities transactions, and over the
commission rates to be paid. Discretionary authority is typically granted by the investment advisory
agreement you sign with our firm, a power of attorney, or trading authorization forms.
Securities within each model are reviewed at least quarterly by an internal investment committee to ensure
that they meet the parameters of the style and most effectively achieve the goals of the portfolios. The
Firm’s internal algorithms then review Client accounts on an ongoing basis to ensure consistency between
the Client’s risk profile, investment strategy and performance objectives. Accounts are rebalanced on
periodic basis to ensure they stay within the model's parameters. Asset allocation, cash management,
market prospects and individual issue prospects are considered. More frequent reviews will occur if
triggered by economic, market, or political conditions. Clients may view their account at any time in the
Wealth More App. The Client’s custodian provides quarterly statements to Clients showing the assets held
in each Client account, the market value, and each account’s performance for the quarter.
Assets for program accounts are held at Apex Clearing Services as custodian. Apex Clearing Services also
acts as executing broker/dealer for transactions placed in Program accounts and provides other
administrative services as described throughout this Brochure. To compare the cost of the wrap fee
program with non-wrap fee portfolio management services, you should consider the frequency of trading
activity associated with our investment strategies and the brokerage commissions charged by Apex
Clearing Services and the advisory fees charged by investment advisers. The wrap fee may or may not
exceed the aggregate cost of such services if they were to be provided separately or by others. The number
of transactions made in clients’ accounts, as well as the commissions that would be charged for each
transaction at another provider, determines the relative cost of the Program versus paying for execution on
a per transaction basis and paying a separate fee for advisory services. Since Wealth More pays Apex the
transaction charges in clients’ accounts, Wealth More has a financial incentive to place fewer trades or
trade less frequently.
Changes in Your Financial Circumstances
In providing the contracted services, we are not required to verify any information we receive from you or
from your other professionals (e.g., attorney, accountant, etc.) and we are expressly authorized to rely on
the information you provide. Furthermore, unless you indicate to the contrary, we shall assume that there
are no restrictions on our services, other than to manage your account in accordance with your designated
investment objectives, risk tolerance, and time horizon (collectively, "investment parameters"). While we
will reach out to you at least annually to remind you to keep your questionnaire information current, it is
your responsibility to promptly update your information if there are ever any changes in your financial
situation or investment parameters for the purpose of reviewing, evaluating, and/or revising our previous
recommendations and services.
The Program Fee
Wealth More provides investment advice and discretionary asset management services for clients that
span (1) portfolios composed of exchange-traded funds (“ETFs”), mutual funds, and (2) a cash
management offering, collectively “wrap accounts”. Portfolios consist of sets of globally diversified stock
and bond allocations, which Wealth More constructs from generally low-cost, liquid, index-tracking ETFs
and mutual funds. The portfolios and cash management offering are offered through a wrap fee program.
A wrap fee program has a fee structure that provides clients with advisory and brokerage services for a
bundled fee with no additional account activity charges for execution of trades. As such, Wealth More
charges wrap fee program clients a single bundled fee that covers the investment advisory services it
provides, as well as the brokerage and custodial services associated with holding and trading securities
provided by Apex Clearing Services. The single bundled fee also covers access to Wealth More
communities, content, financial planning tools, and wealth building activities offered in the Mobile
Application and/or on the Web Site.
Wealth More’s Program includes multiple levels of Advisory Services, including the Invest+ Plan (“Invest+
Plan”), the Premium Advice Plan (“Premium Plan”) and the Premium Advice+ Plan(“Premium+ Plan”). See
Item 6 below for more information regarding the levels of Advisory Services. Wealth More charges Program
clients different types of wrap fees depending on
the Advisory Services provided.
Invest+ Plan clients are eligible to access Wealth More’s discretionary portfolios, personalized portfolio
recommendations and portfolio insights from Wealth More’s financial advisors. For the Invest+ Plan, Wealth
More charges a monthly fee (“Monthly Fee”). The Monthly Fee for Invest+ Plan Clients is $25 per month
($300 annually), billed in arrears. The Invest+ Plan is available only to those clients with Total Account
Balances (as defined below) less than or equal to $30,000. If an Invest+ Plan client’s Total Account Balance
fluctuates over $30,000 for any day in a given month, the asset-based Management Fee will be accrued
based on the daily equivalent of the up to 1.0% annualized fee on the wrap account Balance rather than
the daily equivalent of the $25 Monthly Fee. Once a client’s wrap account Balance is more than $30,000,
the client will be charged the applicable Management Fee rate, regardless of if the wrap account Balance
falls below $30,000. “Total Account Balance” is the combined account balance of client’s wrap accounts,
inclusive of balances held in traditional securities accounts, cash reserve and checking accounts.
Premium Plan clients are eligible to schedule via chat, direct message, or by video conference
consultations with a Wealth More financial advisor. For the Premium Plan, Wealth More charges an annual
asset-based fee (“Management Fee”). The Management Fee rate is between 0.6% and 1.0%, depending
on the Total Account Balance and is calculated and paid monthly arrears. The monthly Management Fee
will be determined by prorating the annual rate and multiplying it by the end of month Total Account Balance
during the prior monthly period. If Wealth More is appointed or terminated for any wrap accounts at a time
other than a month end, Wealth More will prorate the Management Fee during the period based on the
account balance at the time of termination.
For the Premium+ Plan, Wealth More charges a quarterly fee (“Quarterly Fee”) equal to $375, which is
generally calculated and paid monthly in advance, based on the applicable accounts average daily balance
during the prior month and according to Wealth More’s billing methodology. A minimum investment balance
of $30,000 is required to maintain the Premium Advice+ Plan.
Wealth More may, in its sole discretion, charge a wrap fee that differs from its standard Monthly Fee,
Management Fee or Quarterly Fee. Wealth More reserves the right to negotiate separate fee and billing
arrangements at its sole discretion.
Wealth More’s wrap fees will be deducted from a client’s custodial account. Both Wealth More’s Investment
Advisory Agreement and the custodial/clearing agreement may authorize the custodian, Apex Clearing
Services, to debit the account for the amount of Wealth More’s Monthly Fee, Management Fee or Quarterly
Fee and to directly remit payment to Wealth More.
When a client pays fees in advance, there will not be a situation where there are insufficient funds to cover
the fee. When a client is billed Wealth More’s Monthly Fee, Management Fee or Quarterly Fee in arrears,
if there is insufficient cash in the wrap account on the last business day of the relevant month, Wealth More
may instruct Apex Clearing Services to sell securities in an amount that will generate cash proceeds to
satisfy a client’s fee obligation. Wealth More will endeavor to contact clients to deposit funds into an account
to cover insufficient cash before instructing Apex Clearing Services to sell securities in an amount that will
generate cash proceeds to satisfy a client’s fee.
Fees are disclosed at the time the investment advisory agreement is signed and prior to payment.
Clients will be required to establish brokerage accounts with a qualified custodian (“Broker”) identified by
Wealth More and provide discretionary trading authority over that account to Wealth More. Wealth More’s
current Broker is Apex Clearing Services (“Apex”). Apex will provide custody, clearing, and settlement
services for clients ’brokerage accounts. All account opening functionalities, including identity verification
and approval, are handled digitally by Apex. Apex provides all brokerage services to the clients; therefore,
clients must agree to the terms of the Apex customer agreement to establish an account with Apex. Clients
will bear the risk of all transactions through Apex. Clients should understand that the Adviser will trade
through Apex for securities transactions even if the use of a different counterparty may result in lower prices
or more favorable execution. Wealth More does not receive any compensation from Apex, trading
counterparties or other third parties in connection with such transactions. Wealth More reserves the right
to add brokers in the future.
Please see “Additional Fees And Expenses” below for information regarding fees and expenses not
included in the Program wrap fee.
Mutual funds and ETFs also charge internal management fees, which are in addition to the wrap fee, and
disclosed in a fund’s prospectus.
As a client, you should be aware that the wrap fee charged by our firm may be higher (or lower) than those
charged by others in the industry, and that it may be possible to obtain the same or similar services from
other firms at lower (or higher) rates. A client may be able to obtain some or all of the types of services
available through our firm's wrap fee program on an individual basis through other firms and, depending
on the circumstances, the aggregate of any separately paid fees may be lower or higher than the annual
fees shown above.
Withdrawal of Assets
You may withdraw account assets on notice to our firm, and subject to the usual and customary securities
settlement procedures. However, we design our portfolios as long-term investments and asset withdrawals
may impair the achievement of your specific investment objectives.
Payment of Fees
We will deduct our fee directly from your account through the qualified custodian holding your funds and
securities. We will deduct our advisory fee only when you have given our firm written authorization
permitting the fees to be paid directly from your account. We will send you an invoice showing the amount
of the fee. Further, the qualified custodian will deliver an account statement to you at least quarterly. These
account statements will show all disbursements from your account. You should review all statements for
accuracy.
We encourage you to reconcile our invoices with the statement(s) you receive from the qualified custodian.
If you find any inconsistent information between our invoice and the statement(s) you receive from the
qualified custodian call our main office number located on the cover page of this brochure.
Termination of Advisory Relationship
You may terminate the wrap fee program agreement upon written notice to our firm. You will incur a pro-
rata charge for services rendered prior to the termination of the wrap fee program agreement, which means
you will incur advisory fees only in proportion to the number of days in the month for which you are a client.
Upon termination of accounts held at Apex Clearing Services, they will deliver securities and funds held in
the account per your instructions unless you request that the account be liquidated. After the wrap fee
program agreement has been terminated, transactions are processed at the prevailing brokerage
rates/fees. You become responsible for monitoring your own assets and our firm has no further obligation
to act upon or to provide advice with respect to those assets.
Wrap Fee Program Disclosures
● The benefits under a wrap fee program depend, in part, upon the size of the Account, the
management fee charged, and the number of transactions likely to be generated in the Account. For
example, a wrap fee program may not be suitable for Accounts with little trading activity. In order to
evaluate whether a wrap fee program is suitable for you, you should compare the Program Fee and
any other costs of the Program with the amounts that would be charged by other advisers, broker-
dealers, and custodians, for advisory fees, brokerage and other execution costs, and custodial
services comparable to those provided under the Program.
● In considering the investment programs described in this brochure, you should be aware that
participating in a wrap fee program may cost more or less than the cost of purchasing advisory,
brokerage, and custodial services separately from other advisers or broker-dealers.
● Our firm and Associated Persons receive compensation as a result of your participation in the
Program. This compensation may be more than the amount our firm or the Associated Persons
would receive if you paid separately for investment advice, brokerage, and other services.
Accordingly, a conflict of interest exists because our firm and our Associated Persons have a
financial incentive to recommend the Program.
● Similar advisory services may be available from other registered investment advisers for lower fees.
Additional Fees And Expenses
The Program Fee includes the costs of brokerage commissions for transactions executed through the
Qualified Custodian (or a broker-dealer designated by the Qualified Custodian), and charges relating to the
settlement, clearance, or custody of securities in the Account. Clients may still be responsible for paying
the Qualified Custodian for administrative or operational costs such as account maintenance, ACH
transfers, check generation, wire transfers, other types of transfers, stop payments, check copies, tax
document requests, overnight mail and postage and handling, among others The Program Fee does not
include mark-ups and mark-downs, dealer spreads or other costs associated with the purchase or sale of
securities, interest, taxes, or other costs, such as national securities exchange fees, charges for
transactions not executed through the Qualified Custodian, costs associated with exchanging currencies,
wire transfer fees, or other fees required by law or imposed by third parties. The Account will be responsible
for these additional fees and expenses. Clients may be charged “transfer out” fees by brokers when
transferring their accounts between brokers. Wealth More is not involved in any way with the establishment
of a Broker’s fee structure and receives no remuneration from any Brokers that may charge the clients exit
or “transfer out” fees.
The wrap program fees that you pay to our firm for portfolio management services are separate and distinct
from the fees and expenses charged by exchange traded funds (described in each fund's prospectus) to
their shareholders. These fees will generally include a management fee and other fund expenses. To fully
understand the total cost you will incur, you should review all the fees charged by exchange traded funds,
our firm, and others.
Brokerage Practices
If you participate in the Program, you will be required to establish an account with Apex Clearing Services,
member FINRA/SIPC, an unaffiliated SEC-registered broker-dealer. If you do not direct our firm to execute
transactions through Apex Clearing Services, we reserve the right to not accept your account. Not all
advisers require their clients to direct brokerage. Since you are required to use Apex Clearing Services,
we may be unable to achieve the most favorable execution of your transactions. We believe that Apex
Clearing Services provides quality execution services based on several factors, including, but not limited
to, the ability to provide professional services, reputation, experience and financial stability. Our selection
of custodian is based on many factors, including the level of services provided, the custodian’s financial
stability, and the cost of services provided by the custodian to our clients, which includes the yield on cash
sweep choices, commissions, custody fees and other fees or expenses.
Research and Other Soft Dollar Benefits
We do not have any soft dollar arrangements.
Brokerage for Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other compensation, such
as brokerage services or research.